Orion Energy Systems
Graphic Designer & Social Media Specialist
Orion Energy Systems, Manitowoc, Wisconsin, us, 54221
Job Title: Graphic Design and Social Media Specialist Date Updated: 10/13/2025
Division: 01 - Corporate Manitowoc
Department: 120 - Promotional Marketing
FLSA Classification: Exempt
Immediate Supervisor: (Director, Sales Operations and Marketing)
Positions Supervised: n/a
Primary Purpose:
Graphic Design Specialist plays a key role in supporting corporate and product marketing initiatives through the creation and maintenance of high-impact visual content. This position requires a blend of creativity, technical skill, and cross-functional collaboration. Deliver high-quality corporate and product development graphic design and multimedia content with precision and timeliness. Design engaging social media visuals to enhance and support corporate social media initiatives.
Job Responsibilities: Percentage of time: • Design & Multimedia Creation 50% Develop and produce graphic design and multimedia assets-including webpages, digital ads, presentations, and promotional materials-to support corporate branding and product marketing efforts. * • Content Maintenance 10% Maintain and update graphical, video and written content across marketing collateral using approved design software and file management systems, ensuring brand consistency and accuracy. * • Rapid Response Design Support 10% Fulfill quick-turn graphic design requests with efficiency and attention to detail, supporting urgent marketing and sales needs. * • Cross-Functional Collaboration 10% Partner with I.T. and Product Development teams on special projects aimed at enhancing content quality, supporting sales campaigns, and streamlining internal processes. * • Social Media Management 10%
Plan, develop and execute content across all social media platforms. Develop social media calendars and help ensure all content aligns with creative vision, branding and overall mission. Use social media platforms to build brand visibility and drive traffic. • Seach Engine Optimization 10%
Develop SEO-Friendly material. Guide blog posts, landing pages, and product descriptions to align with SEO goals. Identify high-value search terms relevant to the business, analyze keyword trends and user intent to guide content creation. Monitor website performance using tools like Google Analytics and Search Console. Stay updated on search engine algorithm changes.
* Essential functions necessary for this position
Experience and Qualifications: • Bachelor's degree in Graphic Design, Multimedia Arts, or a related field. • 2+ years of experience in graphic design, preferably in a corporate or B2B environment. • 2+ years of experience in social media coordination (providing images, approved content, hyperlinks, etc.) and SEO management. • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat/Reader, Premiere), HubSpot, AZURE (a plus) and Microsoft Suite. • Strong organizational skills and ability to manage multiple projects with competing deadlines. • Outstanding attention to detail. • Excellent communication and collaboration skills. • Digital Photography (a plus).
Amount of contact with others:
Frequent contact with those outside of the department
Work Schedule:
Monday-Friday 8am-5pm
Travel Expectations:
10% for sales events, sales meetings, or corporate meetings at Orion offices.
Working Conditions:
Never = 0% / Occasionally = 1-32% / Frequently = 33-65% / Constantly = 66-100%
A. Physical Requirements
Standing Frequently
Walking Frequently
Sitting Constantly
Talking, Hearing Constantly
Feeling, Fingering, Grasping Constantly
Climbing, Balancing Never
Crouching, Kneeling, Crawling Never
Reaching with Hands and Arms Frequently
Tasting, Smelling Never
B. Lifting Requirements
Up to 10 Pounds Constantly
Up to 50 Pounds Occasionally
Up to 100 Pounds Never
More than 100 Pounds Never
C. Vision Requirements
Looking at CRT Constantly
Color Vision Constantly
(Identify and distinguish colors)
Peripheral, Depth Perception Constantly
Ability to Adjust Focus Constantly
D. Environment Conditions
Blood, Body Fluids Never
Toxic Chemicals Never
Moving Parts Never
Electrical Shock Risk Never
Explosives Never
Fumes, Gases, Dust Never
Extreme Cold (non-weather) Never
Extreme Heat (non-weather) Never
Severe Cold Weather Never
Severe Hot Weather Never
E. Noise Moderate (Business Office)
Division: 01 - Corporate Manitowoc
Department: 120 - Promotional Marketing
FLSA Classification: Exempt
Immediate Supervisor: (Director, Sales Operations and Marketing)
Positions Supervised: n/a
Primary Purpose:
Graphic Design Specialist plays a key role in supporting corporate and product marketing initiatives through the creation and maintenance of high-impact visual content. This position requires a blend of creativity, technical skill, and cross-functional collaboration. Deliver high-quality corporate and product development graphic design and multimedia content with precision and timeliness. Design engaging social media visuals to enhance and support corporate social media initiatives.
Job Responsibilities: Percentage of time: • Design & Multimedia Creation 50% Develop and produce graphic design and multimedia assets-including webpages, digital ads, presentations, and promotional materials-to support corporate branding and product marketing efforts. * • Content Maintenance 10% Maintain and update graphical, video and written content across marketing collateral using approved design software and file management systems, ensuring brand consistency and accuracy. * • Rapid Response Design Support 10% Fulfill quick-turn graphic design requests with efficiency and attention to detail, supporting urgent marketing and sales needs. * • Cross-Functional Collaboration 10% Partner with I.T. and Product Development teams on special projects aimed at enhancing content quality, supporting sales campaigns, and streamlining internal processes. * • Social Media Management 10%
Plan, develop and execute content across all social media platforms. Develop social media calendars and help ensure all content aligns with creative vision, branding and overall mission. Use social media platforms to build brand visibility and drive traffic. • Seach Engine Optimization 10%
Develop SEO-Friendly material. Guide blog posts, landing pages, and product descriptions to align with SEO goals. Identify high-value search terms relevant to the business, analyze keyword trends and user intent to guide content creation. Monitor website performance using tools like Google Analytics and Search Console. Stay updated on search engine algorithm changes.
* Essential functions necessary for this position
Experience and Qualifications: • Bachelor's degree in Graphic Design, Multimedia Arts, or a related field. • 2+ years of experience in graphic design, preferably in a corporate or B2B environment. • 2+ years of experience in social media coordination (providing images, approved content, hyperlinks, etc.) and SEO management. • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat/Reader, Premiere), HubSpot, AZURE (a plus) and Microsoft Suite. • Strong organizational skills and ability to manage multiple projects with competing deadlines. • Outstanding attention to detail. • Excellent communication and collaboration skills. • Digital Photography (a plus).
Amount of contact with others:
Frequent contact with those outside of the department
Work Schedule:
Monday-Friday 8am-5pm
Travel Expectations:
10% for sales events, sales meetings, or corporate meetings at Orion offices.
Working Conditions:
Never = 0% / Occasionally = 1-32% / Frequently = 33-65% / Constantly = 66-100%
A. Physical Requirements
Standing Frequently
Walking Frequently
Sitting Constantly
Talking, Hearing Constantly
Feeling, Fingering, Grasping Constantly
Climbing, Balancing Never
Crouching, Kneeling, Crawling Never
Reaching with Hands and Arms Frequently
Tasting, Smelling Never
B. Lifting Requirements
Up to 10 Pounds Constantly
Up to 50 Pounds Occasionally
Up to 100 Pounds Never
More than 100 Pounds Never
C. Vision Requirements
Looking at CRT Constantly
Color Vision Constantly
(Identify and distinguish colors)
Peripheral, Depth Perception Constantly
Ability to Adjust Focus Constantly
D. Environment Conditions
Blood, Body Fluids Never
Toxic Chemicals Never
Moving Parts Never
Electrical Shock Risk Never
Explosives Never
Fumes, Gases, Dust Never
Extreme Cold (non-weather) Never
Extreme Heat (non-weather) Never
Severe Cold Weather Never
Severe Hot Weather Never
E. Noise Moderate (Business Office)