ePac Flexible Packaging
Join to apply for the
Marketing Manager
role at
ePac Flexible Packaging .
ePac Flexible Packaging has locations worldwide. Built on breakthrough digital printing, ePac is at the crossroads of advanced technology and manufacturing. ePac’s mission is to provide consumer packaged goods companies the ability to compete with large brands with great packaging.
Our customers are predominantly small and medium‑sized CPGs focused on creating natural and innovative products for their consumers. Since opening our first facility in 2016, our mission has been clear – to help small brands obtain big brand presence, give back to the communities we serve, and contribute to the creation of a more sustainable, circular economy.
The Digital Marketing Manager will ideally work out of ePac’s Austin, TX office but can also work from a home‑based office as approved. Remote applications may be considered based on qualifications.
Salary & Benefits
Salary range up to $80k depending on skills and experience.
Generous leave and benefits package.
3 Medical Options
Dental
Vision
Employer paid Short and Long term disability
401K with employer match
120 hours Paid Time off
Paid holidays
Potential for company bonus
Summary of Position The Marketing Manager plays a critical role in driving ePac’s demand generation, customer engagement, and market expansion initiatives through strategic email marketing, lifecycle journey management, trade show execution, industry‑focused marketing, and cross‑functional collaboration.
As a key member of the marketing team, the role leads the development and deployment of targeted email campaigns, automated customer journeys, and data‑driven segmentation within Salesforce Marketing Cloud to nurture prospects, enhance retention, and optimize the overall customer experience. The role also oversees ePac’s trade show and event presence, managing logistics, communication, and post‑show lead processes to support pipeline growth. In partnership with Sales and Product teams, the Marketing Manager creates market‑specific messaging and sales enablement tools for priority verticals while supporting broader marketing activities, including asset production, storytelling initiatives, and internal communications.
Essential Functions & Responsibilities Email Marketing
Plan, build, and deploy targeted email campaigns through Salesforce Marketing Cloud.
Design and manage customer journeys, automation workflows, and dynamic segmentation.
Partner with Sales, Customer Experience, and Creative teams to align email messaging.
Oversee email database management, ensuring data quality and compliance with CAN‑SPAM, GDPR, and other regulations.
Create and maintain automated follow‑up communications for sales prospects to nurture leads.
Develop re‑engagement programs to activate lapsed customers.
Generate and present email performance reports, including metrics such as open rate, click‑through rate, conversion rate, and ROI.
Continuously test and optimize campaigns using A/B testing and data‑driven insights.
Customer Experience Journey Management
Build and maintain holistic customer lifecycle journey maps in collaboration with Sales, Customer Success, and Operations.
Create and manage lifecycle automations in Salesforce Marketing Cloud for onboarding, reorder, and churn prevention.
Test message sequencing, content, and timing for different customer segments.
Align content planning around journey stages rather than campaigns.
Develop reporting to measure journey effectiveness – conversion rates, engagement, time to first order, reorder frequency.
Trade Show & Event Marketing
Plan and execute ePac’s trade show presence, including booth design, logistics, shipping, and vendor management.
Manage pre‑show, onsite, and post‑show marketing communication.
Develop show‑specific promotional assets (fliers, handouts, signage, QR codes for lead capture).
Support regional/local events, customer meetings, open houses, and plant tours.
Market & Industry‑Focused Marketing
Collaborate closely with Sales leadership to prioritize key vertical markets.
Develop market‑specific messaging, positioning, and value propositions.
Create targeted sales enablement materials (pitch decks, sample kit inserts, vertical‑specific brochures, case studies).
Conduct market research on trends, competitive landscapes, and customer needs.
Support Account Executives and BDRs with vertical‑focused campaigns, materials, and outreach assets.
Build and maintain a centralized library of industry‑specific marketing content.
Collaborate with the Product team to highlight innovations relevant to each market.
Participate in cross‑functional planning to align marketing activities with priority market growth goals.
General Marketing Activities
Manage production of marketing assets via internal teams and external vendors.
Partner with Sales to create tools that support the buyer journey.
Assist with internal communications, announcements, and cross‑functional enablement.
Coordinate storytelling initiatives (customer testimonials, success stories, award submissions, PR support).
Analytics & Reporting
Track performance of campaigns, trade shows, and marketing assets using Salesforce, Marketing Cloud, and internal dashboards.
Prepare monthly/quarterly reports on marketing KPIs, lead flow, conversions, and contribution to revenue.
Use insights to recommend improvements and inform future strategy.
Collaborate with internal teams to enhance data integration and reporting accuracy.
Analyze campaign performance data to identify key trends, optimization opportunities, and budget reallocation.
Non‑essential Functions & Responsibilities
May be asked to present ePac at various customer and industry events.
Other projects as assigned.
Job Knowledge, Skills & Abilities
Strong command of Salesforce Marketing Cloud and Data Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder).
Understanding of email best practices, deliverability, segmentation, personalization, and compliance standards.
Data‑driven mindset with ability to analyze and interpret complex marketing data.
Proficiency in building dashboards, reports, and visualizations (Salesforce, Google Analytics, Power BI, or similar tools).
Excellent project management and organizational skills.
Strong written communication skills and attention to detail.
Collaborative team player with cross‑functional working ability.
Familiarity with CRM data structures, API integrations, and lead management workflows.
Strong PC skills and hands‑on knowledge of digital marketing tools and platforms.
Experience with Salesforce; Salesforce Marketing Cloud is a plus.
Familiarity with WordPress, graphic design tools, and marketing automation platforms.
Strong verbal communication skills.
Ability to work in a fast‑paced environment and adapt to changing workload.
Excellent communicator, adaptable, organized, and strong presentation skills.
Experience & Education
Bachelor’s degree in Marketing, Communications, Business, or related field required.
5+ years of experience in digital or email marketing, with at least 3 years managing campaigns in Salesforce Marketing Cloud or similar.
Proven track record of developing and optimizing data‑driven email programs that increase engagement and conversions.
Experience in marketing data analysis and KPI reporting for multi‑channel campaigns preferred.
Salesforce Marketing Cloud certification(s) and/or experience with marketing automation tools and CRM systems strongly preferred.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Packaging and Containers Manufacturing
ePac is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. EEO Poster
#J-18808-Ljbffr
Marketing Manager
role at
ePac Flexible Packaging .
ePac Flexible Packaging has locations worldwide. Built on breakthrough digital printing, ePac is at the crossroads of advanced technology and manufacturing. ePac’s mission is to provide consumer packaged goods companies the ability to compete with large brands with great packaging.
Our customers are predominantly small and medium‑sized CPGs focused on creating natural and innovative products for their consumers. Since opening our first facility in 2016, our mission has been clear – to help small brands obtain big brand presence, give back to the communities we serve, and contribute to the creation of a more sustainable, circular economy.
The Digital Marketing Manager will ideally work out of ePac’s Austin, TX office but can also work from a home‑based office as approved. Remote applications may be considered based on qualifications.
Salary & Benefits
Salary range up to $80k depending on skills and experience.
Generous leave and benefits package.
3 Medical Options
Dental
Vision
Employer paid Short and Long term disability
401K with employer match
120 hours Paid Time off
Paid holidays
Potential for company bonus
Summary of Position The Marketing Manager plays a critical role in driving ePac’s demand generation, customer engagement, and market expansion initiatives through strategic email marketing, lifecycle journey management, trade show execution, industry‑focused marketing, and cross‑functional collaboration.
As a key member of the marketing team, the role leads the development and deployment of targeted email campaigns, automated customer journeys, and data‑driven segmentation within Salesforce Marketing Cloud to nurture prospects, enhance retention, and optimize the overall customer experience. The role also oversees ePac’s trade show and event presence, managing logistics, communication, and post‑show lead processes to support pipeline growth. In partnership with Sales and Product teams, the Marketing Manager creates market‑specific messaging and sales enablement tools for priority verticals while supporting broader marketing activities, including asset production, storytelling initiatives, and internal communications.
Essential Functions & Responsibilities Email Marketing
Plan, build, and deploy targeted email campaigns through Salesforce Marketing Cloud.
Design and manage customer journeys, automation workflows, and dynamic segmentation.
Partner with Sales, Customer Experience, and Creative teams to align email messaging.
Oversee email database management, ensuring data quality and compliance with CAN‑SPAM, GDPR, and other regulations.
Create and maintain automated follow‑up communications for sales prospects to nurture leads.
Develop re‑engagement programs to activate lapsed customers.
Generate and present email performance reports, including metrics such as open rate, click‑through rate, conversion rate, and ROI.
Continuously test and optimize campaigns using A/B testing and data‑driven insights.
Customer Experience Journey Management
Build and maintain holistic customer lifecycle journey maps in collaboration with Sales, Customer Success, and Operations.
Create and manage lifecycle automations in Salesforce Marketing Cloud for onboarding, reorder, and churn prevention.
Test message sequencing, content, and timing for different customer segments.
Align content planning around journey stages rather than campaigns.
Develop reporting to measure journey effectiveness – conversion rates, engagement, time to first order, reorder frequency.
Trade Show & Event Marketing
Plan and execute ePac’s trade show presence, including booth design, logistics, shipping, and vendor management.
Manage pre‑show, onsite, and post‑show marketing communication.
Develop show‑specific promotional assets (fliers, handouts, signage, QR codes for lead capture).
Support regional/local events, customer meetings, open houses, and plant tours.
Market & Industry‑Focused Marketing
Collaborate closely with Sales leadership to prioritize key vertical markets.
Develop market‑specific messaging, positioning, and value propositions.
Create targeted sales enablement materials (pitch decks, sample kit inserts, vertical‑specific brochures, case studies).
Conduct market research on trends, competitive landscapes, and customer needs.
Support Account Executives and BDRs with vertical‑focused campaigns, materials, and outreach assets.
Build and maintain a centralized library of industry‑specific marketing content.
Collaborate with the Product team to highlight innovations relevant to each market.
Participate in cross‑functional planning to align marketing activities with priority market growth goals.
General Marketing Activities
Manage production of marketing assets via internal teams and external vendors.
Partner with Sales to create tools that support the buyer journey.
Assist with internal communications, announcements, and cross‑functional enablement.
Coordinate storytelling initiatives (customer testimonials, success stories, award submissions, PR support).
Analytics & Reporting
Track performance of campaigns, trade shows, and marketing assets using Salesforce, Marketing Cloud, and internal dashboards.
Prepare monthly/quarterly reports on marketing KPIs, lead flow, conversions, and contribution to revenue.
Use insights to recommend improvements and inform future strategy.
Collaborate with internal teams to enhance data integration and reporting accuracy.
Analyze campaign performance data to identify key trends, optimization opportunities, and budget reallocation.
Non‑essential Functions & Responsibilities
May be asked to present ePac at various customer and industry events.
Other projects as assigned.
Job Knowledge, Skills & Abilities
Strong command of Salesforce Marketing Cloud and Data Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder).
Understanding of email best practices, deliverability, segmentation, personalization, and compliance standards.
Data‑driven mindset with ability to analyze and interpret complex marketing data.
Proficiency in building dashboards, reports, and visualizations (Salesforce, Google Analytics, Power BI, or similar tools).
Excellent project management and organizational skills.
Strong written communication skills and attention to detail.
Collaborative team player with cross‑functional working ability.
Familiarity with CRM data structures, API integrations, and lead management workflows.
Strong PC skills and hands‑on knowledge of digital marketing tools and platforms.
Experience with Salesforce; Salesforce Marketing Cloud is a plus.
Familiarity with WordPress, graphic design tools, and marketing automation platforms.
Strong verbal communication skills.
Ability to work in a fast‑paced environment and adapt to changing workload.
Excellent communicator, adaptable, organized, and strong presentation skills.
Experience & Education
Bachelor’s degree in Marketing, Communications, Business, or related field required.
5+ years of experience in digital or email marketing, with at least 3 years managing campaigns in Salesforce Marketing Cloud or similar.
Proven track record of developing and optimizing data‑driven email programs that increase engagement and conversions.
Experience in marketing data analysis and KPI reporting for multi‑channel campaigns preferred.
Salesforce Marketing Cloud certification(s) and/or experience with marketing automation tools and CRM systems strongly preferred.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Packaging and Containers Manufacturing
ePac is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. EEO Poster
#J-18808-Ljbffr