Nashville Public Radio
Position Summary
The Marketing Coordinator supports the planning, execution and optimization of multi-channel marketing across events, subscriptions, advertising, podcasts and brand promotions for IBJ Media and its brands, including the Indianapolis Business Journal, Inside Indiana Business and the Indiana Lawyer. This role manages calendars, coordinates with cross-functional teams, writes and refines marketing copy, oversees creative direction and ensures timely, accurate execution of campaigns. The ideal candidate is an organized project manager, strong communicator and a collaborative partner capable of managing complex workflows in a fast-paced environment.
Key Responsibilities Planning, Project Management & Scheduling
Collaborates with a cross-functional team to develop, schedule, execute and measure marketing for events, subscriptions and other company initiatives.
Creates, schedules and optimizes multi-channel campaigns (print, digital, newsletters, social media, radio, TV, podcasts and email campaigns).
Proofs and routes ads for approval; coordinates placement across newsletters, app and other channels.
Builds and manages tasks in Asana, including detailed project timelines. Actively manages shifting dates, assets, approvals and deadlines.
Collaborates with IT to prepare HTML emails campaigns.
Messaging & Creative Direction
Provides creative direction for all marketing materials (print, digital, social media and broadcast) reviewing and improving previous year’s marketing assets to improve performance and reach.
Writes and refines marketing copy for events, promotions, podcast launches and other companywide initiatives (press releases, awards, website, etc.).
Writes copy for social media promotional posts, assists with scheduling and analyzes performance (impressions, clicks, CTR, conversions and other KPIs).
Develops tactics to promote newsletter performance (ads, e-blasts, paid campaigns), and identifies improvements to user experience.
Coordinates subscriber testimonial content with a cross-functional team.
Reviews and refines house ads for products such as Executive Giving Guide, Business at the Brickyard and media kit landing pages.
Assists with creation and refresh of video ads used across media channels.
Works with a cross-functional team to optimize social media across all brands; schedules and tracks social media performance in Hootsuite.
Metrics & Reporting
Tracks and actively manages a social advertising to improve return on ad spend.
Tracks social media growth, interactions and engagement rates; actively identifies opportunities for improvement.
Calculates engagement metrics and benchmarks against industry standards.
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism or related field preferred.
2+ years of marketing experience, ideally in media, events or a fast-paced communications environment.
Exceptional writing and editing skills.
Strong project management and organizational skills; experience with Asana strongly preferred.
Ability to collaborate with cross-functional teams including design, sales, events, IT and editorial.
Hands‑on experience with social media scheduling tools (Hootsuite preferred).
Experience with paid social platforms (LinkedIn Campaign Manager, Meta Ads Manager).
Familiarity with email marketing platforms and HTML email coordination.
Eye for design and ability to provide strong creative feedback.
Analytical mindset with ability to interpret campaign results and suggest improvements.
Qualified Candidates Please submit cover letter, salary requirements and resume to Laurinda Swank, COO & CFO at lswank@ibj.com.
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Key Responsibilities Planning, Project Management & Scheduling
Collaborates with a cross-functional team to develop, schedule, execute and measure marketing for events, subscriptions and other company initiatives.
Creates, schedules and optimizes multi-channel campaigns (print, digital, newsletters, social media, radio, TV, podcasts and email campaigns).
Proofs and routes ads for approval; coordinates placement across newsletters, app and other channels.
Builds and manages tasks in Asana, including detailed project timelines. Actively manages shifting dates, assets, approvals and deadlines.
Collaborates with IT to prepare HTML emails campaigns.
Messaging & Creative Direction
Provides creative direction for all marketing materials (print, digital, social media and broadcast) reviewing and improving previous year’s marketing assets to improve performance and reach.
Writes and refines marketing copy for events, promotions, podcast launches and other companywide initiatives (press releases, awards, website, etc.).
Writes copy for social media promotional posts, assists with scheduling and analyzes performance (impressions, clicks, CTR, conversions and other KPIs).
Develops tactics to promote newsletter performance (ads, e-blasts, paid campaigns), and identifies improvements to user experience.
Coordinates subscriber testimonial content with a cross-functional team.
Reviews and refines house ads for products such as Executive Giving Guide, Business at the Brickyard and media kit landing pages.
Assists with creation and refresh of video ads used across media channels.
Works with a cross-functional team to optimize social media across all brands; schedules and tracks social media performance in Hootsuite.
Metrics & Reporting
Tracks and actively manages a social advertising to improve return on ad spend.
Tracks social media growth, interactions and engagement rates; actively identifies opportunities for improvement.
Calculates engagement metrics and benchmarks against industry standards.
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism or related field preferred.
2+ years of marketing experience, ideally in media, events or a fast-paced communications environment.
Exceptional writing and editing skills.
Strong project management and organizational skills; experience with Asana strongly preferred.
Ability to collaborate with cross-functional teams including design, sales, events, IT and editorial.
Hands‑on experience with social media scheduling tools (Hootsuite preferred).
Experience with paid social platforms (LinkedIn Campaign Manager, Meta Ads Manager).
Familiarity with email marketing platforms and HTML email coordination.
Eye for design and ability to provide strong creative feedback.
Analytical mindset with ability to interpret campaign results and suggest improvements.
Qualified Candidates Please submit cover letter, salary requirements and resume to Laurinda Swank, COO & CFO at lswank@ibj.com.
#J-18808-Ljbffr