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Nichols College

Product Marketing Associate

Nichols College, Dudley, Massachusetts, us, 01571

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and the job listing Expires on December 5, 2025

Abacus Business Computer (abcPOS) is a New York City-based point-of-sale(POS) systems company that provides one-stop solutions from POS systems to merchant services to growth marketing. With over 30 years in the industry, abcPOS serves more than 6,000 customers and has 40,000 devices installed. The company’s customer base ranges from restaurants to retailers, e-commerce to franchise to international groups.

Must be Fluent in Mandarin/Chinese

Job Overview We’re looking for a talented

Product Marketing Associate

to help grow abcPOS in both

English

and

Chinese

markets. In this full-time role, you’ll plan and lead marketing strategies, manage product launches, and create campaigns that attract B2B customers across regions. You’ll work closely with our product, sales, and marketing teams to make a real impact on the company’s growth.

Key Responsibilities

Plan and execute

go-to-market strategies

for new product launches.

Write

clear and persuasive product messaging

that fits our English and Chinese audiences.

Work with

cross-functional teams

to ensure alignment between product, sales, and marketing.

Conduct

market research and competitor analysis

to find new opportunities.

Create

sales tools

like presentations, case studies, and product sheets.

Develop and manage

paid ad campaigns

on Google, LinkedIn, and Baidu, tailored to each language market.

Track and analyze

campaign performance

to improve results.

Manage

social media and content creation

across both English and Chinese platforms.

Qualifications

Bachelor’s degree in

Marketing, Communications, Business , or a related field (Master’s preferred).

Bilingual fluency

in English and Chinese (written and spoken).

2+ years

of experience in product marketing.

Strong understanding of

marketing strategy, customer segmentation,

and

product positioning.

Skilled with tools like

Google Analytics, HubSpot, Salesforce,

or similar.

Bonus:

Experience in

SaaS, POS, or Payment Solutions

industries.

What We Offer

A

fast-paced, innovative environment

where your ideas matter.

Hands-on experience leading

marketing campaigns

and

go-to-market strategies

in international markets.

A

collaborative team culture

that encourages creativity and autonomy.

Competitive pay

with a base salary and

annual performance bonus.

Career growth opportunities

with mentorship and leadership exposure.

Access to

professional development resources , including certifications, conferences, and training.

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