Busch Gardens - Tampa Bay
Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what it's like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!
What you get to do:
Develop and execute Public Relations strategy, communicate plans to enhance brand reputation, including media outreach, press releases, and crisis communications.
Build and maintain relationships with media, stakeholders, and internal teams to ensure consistent messaging and positive public perception.
Develop creative content for owned and earned channels that tell park stories in relevant and compelling ways for various audience.
Craft social strategies that support the consumer journey - from driving awareness to impacting conversion
Create and manage social media campaigns that engage fans and grow the park's social media channels
Coordinate with other marketing divisions and park departments to create campaigns for new attractions, events and promotions that drive awareness and conversion
Lead the creation and management of the editorial calendar for all social media channels and blog, with a focus on creating and capturing unique content that aligns with United Parks & Resorts.
Define and develop compelling key messages to support content delivery across social channels
Monitor all social media channels daily, develop engagement reports, procure audience insights, develop best practices recommendations and maximize social media as a consumer listening tool to inform marketing communications
Daily interaction with workshops for content approval
Support park leadership, public relations team and guest relations team with reactive communications, including crisis and issues management, media responses and on-site coordination
Lead social collaboration with integrated agency partners
What it takes to succeed:
Must have a Bachelor's degree in Marketing, Public Relations, Communications or related field
Must have at least 2 to 3 years of practical experience in social media, public relations, communications, marketing or related field
Must have outstanding written, verbal and visual communications skills. Ability to convey messages clearly and persuasively
Must have advanced experience with social media brand marketing; includes experience with paid social advertising, organic content strategy; community management and social listening to guide content development
Commitment to collaboration and working effectively as part of a team
Must have professional judgment, especially when posting on social media channels on behalf of the park. Maintain poise in difficult situations
Must be able to handle multiple priorities, be able to handle change and be able to performance well under pressure
Must be Proficient in Microsoft Office applications
Must be willing to work a flexible schedule to include weekends, weekdays, evenings and holidays with the ability to complete required travel as needed
Must have a proven track record of driving high-performing creative
Must have a core understanding of SMMS (e.g. Khoros, HootSuite, etc.) to manage content delivery and engage customers
Must be fluent in cultural trends and all major social media platforms
The perks of the position:
Paid Time Off
Complimentary Park Tickets and Passes
Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K Retirement plan
Voluntary Insurance
Life Insurance
Disability Benefits
Tuition Reimbursement
Dependent and Health Care Flexible Spending Accounts
Employee Assistance Program
Legal Assistance Plan
EEO Employer: SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.
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What you get to do:
Develop and execute Public Relations strategy, communicate plans to enhance brand reputation, including media outreach, press releases, and crisis communications.
Build and maintain relationships with media, stakeholders, and internal teams to ensure consistent messaging and positive public perception.
Develop creative content for owned and earned channels that tell park stories in relevant and compelling ways for various audience.
Craft social strategies that support the consumer journey - from driving awareness to impacting conversion
Create and manage social media campaigns that engage fans and grow the park's social media channels
Coordinate with other marketing divisions and park departments to create campaigns for new attractions, events and promotions that drive awareness and conversion
Lead the creation and management of the editorial calendar for all social media channels and blog, with a focus on creating and capturing unique content that aligns with United Parks & Resorts.
Define and develop compelling key messages to support content delivery across social channels
Monitor all social media channels daily, develop engagement reports, procure audience insights, develop best practices recommendations and maximize social media as a consumer listening tool to inform marketing communications
Daily interaction with workshops for content approval
Support park leadership, public relations team and guest relations team with reactive communications, including crisis and issues management, media responses and on-site coordination
Lead social collaboration with integrated agency partners
What it takes to succeed:
Must have a Bachelor's degree in Marketing, Public Relations, Communications or related field
Must have at least 2 to 3 years of practical experience in social media, public relations, communications, marketing or related field
Must have outstanding written, verbal and visual communications skills. Ability to convey messages clearly and persuasively
Must have advanced experience with social media brand marketing; includes experience with paid social advertising, organic content strategy; community management and social listening to guide content development
Commitment to collaboration and working effectively as part of a team
Must have professional judgment, especially when posting on social media channels on behalf of the park. Maintain poise in difficult situations
Must be able to handle multiple priorities, be able to handle change and be able to performance well under pressure
Must be Proficient in Microsoft Office applications
Must be willing to work a flexible schedule to include weekends, weekdays, evenings and holidays with the ability to complete required travel as needed
Must have a proven track record of driving high-performing creative
Must have a core understanding of SMMS (e.g. Khoros, HootSuite, etc.) to manage content delivery and engage customers
Must be fluent in cultural trends and all major social media platforms
The perks of the position:
Paid Time Off
Complimentary Park Tickets and Passes
Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K Retirement plan
Voluntary Insurance
Life Insurance
Disability Benefits
Tuition Reimbursement
Dependent and Health Care Flexible Spending Accounts
Employee Assistance Program
Legal Assistance Plan
EEO Employer: SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.
#J-18808-Ljbffr