GEICO
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Paid Media Specialist - Social & Programmatic
role at
GEICO .
This range is provided by GEICO. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $86,100.00/yr - $141,450.00/yr
Job Summary GEICO is seeking a Paid Media Specialist to support the mid‑ and lower‑funnel paid media strategy across paid social and programmatic channels. The role will be an integral part of the performance media team, partnering closely with our agency to ensure campaigns drive qualified quote volume efficiently and align with broader business goals.
Key Responsibilities
Support the strategic planning and oversight of performance‑focused paid social and programmatic campaigns, ensuring alignment to mid‑ and lower‑funnel business goals.
Partner closely with the agency on campaign setup, targeting strategy, creative recommendations, and optimization approach.
Review weekly and monthly performance reporting to assess pacing, efficiency (e.g., cost‑per‑quote), audience performance and down‑funnel outcomes.
Participate in creative iteration cycles, ensuring messaging, tone and format support conversion performance and resonate with key insurance customer segments.
Pull supplementary performance data to validate results and strengthen analysis.
Maintain and document test agendas (creative, audience, bidding) and ensure learnings are shared and operationalized.
Monitor competitive messaging, offer positioning, and category trends across insurance and financial services.
Collaborate closely with internal paid search, strategy, analytics, and brand creative teams to ensure cohesive customer acquisition messaging and funnel alignment.
Key Qualifications
Bachelor’s Degree in Marketing, Advertising, Business, Communications, or a related field.
5‑8 years of experience in paid social and/or programmatic advertising, ideally within a performance marketing environment.
Familiarity with platforms such as Meta Business Manager, TikTok Ads Manager, Pinterest Ads and/or programmatic DSPs (e.g., DV360, The Trade Desk).
Experience working at or alongside a media agency.
Performance marketing mindset with a focus on efficiency, lead quality and bottom‑line results.
Excellent communication skills, with the ability to clearly summarize findings and collaborate across internal teams and external partners.
Detail‑oriented, organized and proactive in managing pacing, reporting and follow‑ups across campaigns and test plans.
Core Competencies
Demonstrates a performance‑first mindset, focusing on cost‑per‑quote efficiency and lead quality.
Effectively manages competing deadlines and shifting business priorities.
Identifies performance opportunities early and provides clear, data‑backed recommendations to agency and internal partners.
Takes ownership of pacing, reporting validation and follow‑through on testing plans.
Adapts quickly to industry changes, seasonal trends, platform updates, and evolving business needs.
Nice to Have
Familiarity with large‑scale budgets.
Agency experience, especially in insurance, finance or similar vertical.
Understanding of insurance quote funnel dynamics.
Exposure to creative performance testing frameworks.
Awareness of compliance and regulated messaging standards within financial/insurance advertising.
Location NYC, Chevy Chase, MD, Chicago, IL – Hybrid schedule: 3 days onsite, 2 remote days.
Annual Salary $86,100.00 – $141,450.00. Salary is a general guideline; final compensation will consider scope, experience, education, location and market factors.
Equal Employment Opportunity GEICO’s equal employment opportunity policy provides for a fair and equal opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship. GEICO also provides a work environment in which each associate can be productive and work to the best of their ability. Harassment and intimidation are not tolerated; we require cooperation from all associates and applicants in maintaining an atmosphere free from discrimination and harassment.
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Paid Media Specialist - Social & Programmatic
role at
GEICO .
This range is provided by GEICO. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $86,100.00/yr - $141,450.00/yr
Job Summary GEICO is seeking a Paid Media Specialist to support the mid‑ and lower‑funnel paid media strategy across paid social and programmatic channels. The role will be an integral part of the performance media team, partnering closely with our agency to ensure campaigns drive qualified quote volume efficiently and align with broader business goals.
Key Responsibilities
Support the strategic planning and oversight of performance‑focused paid social and programmatic campaigns, ensuring alignment to mid‑ and lower‑funnel business goals.
Partner closely with the agency on campaign setup, targeting strategy, creative recommendations, and optimization approach.
Review weekly and monthly performance reporting to assess pacing, efficiency (e.g., cost‑per‑quote), audience performance and down‑funnel outcomes.
Participate in creative iteration cycles, ensuring messaging, tone and format support conversion performance and resonate with key insurance customer segments.
Pull supplementary performance data to validate results and strengthen analysis.
Maintain and document test agendas (creative, audience, bidding) and ensure learnings are shared and operationalized.
Monitor competitive messaging, offer positioning, and category trends across insurance and financial services.
Collaborate closely with internal paid search, strategy, analytics, and brand creative teams to ensure cohesive customer acquisition messaging and funnel alignment.
Key Qualifications
Bachelor’s Degree in Marketing, Advertising, Business, Communications, or a related field.
5‑8 years of experience in paid social and/or programmatic advertising, ideally within a performance marketing environment.
Familiarity with platforms such as Meta Business Manager, TikTok Ads Manager, Pinterest Ads and/or programmatic DSPs (e.g., DV360, The Trade Desk).
Experience working at or alongside a media agency.
Performance marketing mindset with a focus on efficiency, lead quality and bottom‑line results.
Excellent communication skills, with the ability to clearly summarize findings and collaborate across internal teams and external partners.
Detail‑oriented, organized and proactive in managing pacing, reporting and follow‑ups across campaigns and test plans.
Core Competencies
Demonstrates a performance‑first mindset, focusing on cost‑per‑quote efficiency and lead quality.
Effectively manages competing deadlines and shifting business priorities.
Identifies performance opportunities early and provides clear, data‑backed recommendations to agency and internal partners.
Takes ownership of pacing, reporting validation and follow‑through on testing plans.
Adapts quickly to industry changes, seasonal trends, platform updates, and evolving business needs.
Nice to Have
Familiarity with large‑scale budgets.
Agency experience, especially in insurance, finance or similar vertical.
Understanding of insurance quote funnel dynamics.
Exposure to creative performance testing frameworks.
Awareness of compliance and regulated messaging standards within financial/insurance advertising.
Location NYC, Chevy Chase, MD, Chicago, IL – Hybrid schedule: 3 days onsite, 2 remote days.
Annual Salary $86,100.00 – $141,450.00. Salary is a general guideline; final compensation will consider scope, experience, education, location and market factors.
Equal Employment Opportunity GEICO’s equal employment opportunity policy provides for a fair and equal opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship. GEICO also provides a work environment in which each associate can be productive and work to the best of their ability. Harassment and intimidation are not tolerated; we require cooperation from all associates and applicants in maintaining an atmosphere free from discrimination and harassment.
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