SAP SE
Field Marketing Specialist - US South Market Unit
SAP SE, Atlanta, Georgia, United States, 30383
Field Marketing Specialist - US South Market Unit
We help the world run better At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders across 20+ industries and 80% of global commerce, and we need your unique talents to shape what’s next. The work is challenging – but it matters. We’ll give you a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. Purpose and Objectives
The Americas Regional Marketing Team creates best‑in‑class strategies and GTM initiatives with a customer‑first perspective to increase the effectiveness, scale, and agility of regional campaigns. We partner with Customer Success leaders to meet cloud revenue objectives and pipeline health through high‑impact marketing programs that drive tangible market growth in the Americas. The Role
Responsible for demand generation, pipeline acceleration, and revenue objectives defined for the South Market Unit (MU) Sales and Marketing territory. Execute tactics such as account‑based marketing (ABM), data‑driven marketing, direct and digital channels, inside marketing, online and physical events, and more. Focus on market‑wide ROMI and work across the marketing organization to deliver optimal marketing ROI. Responsibilities
Partner with sales to execute an appropriate solution/industry program portfolio mix that addresses customer needs. Build a balanced marketing plan across all pipeline stages, leveraging traditional and ABM tactics. Maintain brand quality, consistency, and promote demand‑generation activities. Contribute industry and market knowledge to improve lead quality and campaign processes. Use systems of record (CRM, Marketo, SAP Analytics Cloud) to analyze performance and identify enhancements. Provide market research and analysis to optimize data segmentation and identify new opportunities. Align marketing tactics with stakeholders, adapting rollout plans and communication channels. Collaborate with channel partners to integrate ecosystem and direct/indirect go‑to‑market approach. Develop, manage, and ensure dissemination of asset campaigns (collateral, websites, white papers). Engage and contract agencies, manage budgets, and optimize investments. Qualifications
3‑5 years of B2B marketing experience. Experience in a multi‑national tech company (hardware or software). Data‑driven, results‑oriented marketer. Excellent understanding of business drivers internally and with customers. Experience with Account Based Marketing (ABM) a plus. Experience in sales a plus. Project management skills (small‑to‑medium projects). Team‑player in a matrixed organization. Strong business acumen. Education
Bachelor’s degree required; MBA highly desirable. Location
Dallas, TX or Atlanta, GA preferred. Equal Employment Opportunity
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability. Compensation Transparency
The targeted combined range for this position is 69,800 – 152,300 USD. The actual offer will be within that range, depending on education, skills, experience, scope of the role, location, and additional factors. For more detail on benefits, please refer to SAP North America Benefits.
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We help the world run better At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders across 20+ industries and 80% of global commerce, and we need your unique talents to shape what’s next. The work is challenging – but it matters. We’ll give you a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. Purpose and Objectives
The Americas Regional Marketing Team creates best‑in‑class strategies and GTM initiatives with a customer‑first perspective to increase the effectiveness, scale, and agility of regional campaigns. We partner with Customer Success leaders to meet cloud revenue objectives and pipeline health through high‑impact marketing programs that drive tangible market growth in the Americas. The Role
Responsible for demand generation, pipeline acceleration, and revenue objectives defined for the South Market Unit (MU) Sales and Marketing territory. Execute tactics such as account‑based marketing (ABM), data‑driven marketing, direct and digital channels, inside marketing, online and physical events, and more. Focus on market‑wide ROMI and work across the marketing organization to deliver optimal marketing ROI. Responsibilities
Partner with sales to execute an appropriate solution/industry program portfolio mix that addresses customer needs. Build a balanced marketing plan across all pipeline stages, leveraging traditional and ABM tactics. Maintain brand quality, consistency, and promote demand‑generation activities. Contribute industry and market knowledge to improve lead quality and campaign processes. Use systems of record (CRM, Marketo, SAP Analytics Cloud) to analyze performance and identify enhancements. Provide market research and analysis to optimize data segmentation and identify new opportunities. Align marketing tactics with stakeholders, adapting rollout plans and communication channels. Collaborate with channel partners to integrate ecosystem and direct/indirect go‑to‑market approach. Develop, manage, and ensure dissemination of asset campaigns (collateral, websites, white papers). Engage and contract agencies, manage budgets, and optimize investments. Qualifications
3‑5 years of B2B marketing experience. Experience in a multi‑national tech company (hardware or software). Data‑driven, results‑oriented marketer. Excellent understanding of business drivers internally and with customers. Experience with Account Based Marketing (ABM) a plus. Experience in sales a plus. Project management skills (small‑to‑medium projects). Team‑player in a matrixed organization. Strong business acumen. Education
Bachelor’s degree required; MBA highly desirable. Location
Dallas, TX or Atlanta, GA preferred. Equal Employment Opportunity
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability. Compensation Transparency
The targeted combined range for this position is 69,800 – 152,300 USD. The actual offer will be within that range, depending on education, skills, experience, scope of the role, location, and additional factors. For more detail on benefits, please refer to SAP North America Benefits.
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