Perkins Coie
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Social & Digital Media Reputation Manager
role at
Perkins Coie . This position monitors and manages the firm’s online presence, ensuring the firm’s reputation is advanced through strategic, high-quality content.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales; Law Practice
Responsibilities
Lead and facilitate an annual social media strategy meeting with key stakeholders; develop and implement a firm‑wide media strategy, and manage an editorial calendar that reflects business priorities, upcoming campaigns, and real‑time opportunities.
Plan, produce, manage, and measure integrated social media campaigns that amplify firm news, major wins, thought leadership, and key marketing content to strengthen market presence and reputation.
Create a comprehensive digital advertising strategy—including paid social, display, and search; advise on and execute firm‑wide ad campaigns, managing targeting, spend optimization, creative development, and performance reporting.
Oversee and advance the firm’s Employee Advocacy program on Sprout Social, from implementation and training to ongoing lawyer adoption and engagement.
Collaborate closely with practice chairs, industry chairs, lawyers, and Marketing staff to develop campaigns that promote firm capabilities and thought leadership.
Partner daily with Leadership Communications, Media Relations, and other Marketing teams to amplify positive coverage and leadership perspectives across social platforms.
Design and deliver LinkedIn and social media trainings for practices, offices, departments, and lawyers, maintaining up‑to‑date materials and resources.
Develop, launch, and evaluate paid social media advertising campaigns for practice and industry initiatives, ensuring optimal audience targeting and measurable ROI.
Track, analyze, and report on social media performance analytics monthly and quarterly, providing insights and actionable recommendations to Marketing and stakeholders, and publish an annual summary of platform developments.
Leverage social listening and analytics tools to monitor firm mentions, industry trends, and timely topics, identifying opportunities for engagement and proactive storytelling.
Conduct competitive benchmarking and trend analysis to inform content planning, creative direction, and platform strategy.
Create, edit, and optimize short‑form video and visual content that supports firm‑wide and practice‑level storytelling.
Perform other duties as assigned.
Be present during regularly scheduled working hours and as needed, in line with the firm’s attendance expectations.
Skills Required
Exceptional knowledge of social media platforms (LinkedIn, X, Facebook, Instagram, Bluesky, TikTok, WeChat, Spotify, etc.) and the ability to tailor messaging and creative for each.
Extensive knowledge of social media tools for monitoring, management, and analytics, including Sprout Social, Hootsuite, Sprinklr, and comparable platforms.
Strong abilities in Microsoft Office applications, especially PowerPoint, Word, and Excel.
Demonstrated ability to plan ahead and maintain an editorial calendar balancing proactive campaigns with real‑time opportunities.
Exceptional organizational and project‑management skills with the ability to prioritize multiple projects in a fast‑paced environment.
Experience producing and editing short‑form videos using tools such as Canva and Vimeo.
Exceptional attention to detail and excellent writing and editorial skills.
Intellectual curiosity and rapid learning across a wide variety of topics.
Effective communication in collaboration and presentation settings.
High situational awareness and judgment to anticipate issues, escalating as needed in sensitive contexts.
Self‑starter capable of working independently and building strong cross‑functional relationships.
Positive, solutions‑oriented approach focused on client service, professionalism, and partnership.
Skills Preferred
Creative eye for graphic design and storytelling, with a passion for experimenting with new formats, visuals, and digital trends.
Data‑driven approach to storytelling, leveraging analytics and benchmarks to measure success and enhance audience reach.
Education & Experience
Bachelor’s degree, preferably in Business Administration, Journalism, Marketing, or Communication.
5–8+ years of professional services marketing experience preferred.
EEO Statement At Perkins Coie, we look for self‑motivated individuals dedicated to providing value and superior service, with a high degree of integrity and enthusiasm for their work. We have created a company culture based on collaboration, devotion to serving our clients, and mutual respect. Perkins Coie is committed to advancing diversity and inclusion both within the firm and across our communities.
Benefits & Compensation Benefits include an annual discretionary bonus, 401(k) plan, medical, dental, and vision insurance, accrued paid time off (starting at 20 days annually), personal medical and parental leave, up to 10 paid holidays, and family care benefits. More information regarding benefits and programs can be found here.
Compensation ranges:
Illinois: $108,660 – $168,110 annually
New York: $119,470 – $184,830 annually
Washington, D.C.: $117,300 – $181,470 annually
#J-18808-Ljbffr
Social & Digital Media Reputation Manager
role at
Perkins Coie . This position monitors and manages the firm’s online presence, ensuring the firm’s reputation is advanced through strategic, high-quality content.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales; Law Practice
Responsibilities
Lead and facilitate an annual social media strategy meeting with key stakeholders; develop and implement a firm‑wide media strategy, and manage an editorial calendar that reflects business priorities, upcoming campaigns, and real‑time opportunities.
Plan, produce, manage, and measure integrated social media campaigns that amplify firm news, major wins, thought leadership, and key marketing content to strengthen market presence and reputation.
Create a comprehensive digital advertising strategy—including paid social, display, and search; advise on and execute firm‑wide ad campaigns, managing targeting, spend optimization, creative development, and performance reporting.
Oversee and advance the firm’s Employee Advocacy program on Sprout Social, from implementation and training to ongoing lawyer adoption and engagement.
Collaborate closely with practice chairs, industry chairs, lawyers, and Marketing staff to develop campaigns that promote firm capabilities and thought leadership.
Partner daily with Leadership Communications, Media Relations, and other Marketing teams to amplify positive coverage and leadership perspectives across social platforms.
Design and deliver LinkedIn and social media trainings for practices, offices, departments, and lawyers, maintaining up‑to‑date materials and resources.
Develop, launch, and evaluate paid social media advertising campaigns for practice and industry initiatives, ensuring optimal audience targeting and measurable ROI.
Track, analyze, and report on social media performance analytics monthly and quarterly, providing insights and actionable recommendations to Marketing and stakeholders, and publish an annual summary of platform developments.
Leverage social listening and analytics tools to monitor firm mentions, industry trends, and timely topics, identifying opportunities for engagement and proactive storytelling.
Conduct competitive benchmarking and trend analysis to inform content planning, creative direction, and platform strategy.
Create, edit, and optimize short‑form video and visual content that supports firm‑wide and practice‑level storytelling.
Perform other duties as assigned.
Be present during regularly scheduled working hours and as needed, in line with the firm’s attendance expectations.
Skills Required
Exceptional knowledge of social media platforms (LinkedIn, X, Facebook, Instagram, Bluesky, TikTok, WeChat, Spotify, etc.) and the ability to tailor messaging and creative for each.
Extensive knowledge of social media tools for monitoring, management, and analytics, including Sprout Social, Hootsuite, Sprinklr, and comparable platforms.
Strong abilities in Microsoft Office applications, especially PowerPoint, Word, and Excel.
Demonstrated ability to plan ahead and maintain an editorial calendar balancing proactive campaigns with real‑time opportunities.
Exceptional organizational and project‑management skills with the ability to prioritize multiple projects in a fast‑paced environment.
Experience producing and editing short‑form videos using tools such as Canva and Vimeo.
Exceptional attention to detail and excellent writing and editorial skills.
Intellectual curiosity and rapid learning across a wide variety of topics.
Effective communication in collaboration and presentation settings.
High situational awareness and judgment to anticipate issues, escalating as needed in sensitive contexts.
Self‑starter capable of working independently and building strong cross‑functional relationships.
Positive, solutions‑oriented approach focused on client service, professionalism, and partnership.
Skills Preferred
Creative eye for graphic design and storytelling, with a passion for experimenting with new formats, visuals, and digital trends.
Data‑driven approach to storytelling, leveraging analytics and benchmarks to measure success and enhance audience reach.
Education & Experience
Bachelor’s degree, preferably in Business Administration, Journalism, Marketing, or Communication.
5–8+ years of professional services marketing experience preferred.
EEO Statement At Perkins Coie, we look for self‑motivated individuals dedicated to providing value and superior service, with a high degree of integrity and enthusiasm for their work. We have created a company culture based on collaboration, devotion to serving our clients, and mutual respect. Perkins Coie is committed to advancing diversity and inclusion both within the firm and across our communities.
Benefits & Compensation Benefits include an annual discretionary bonus, 401(k) plan, medical, dental, and vision insurance, accrued paid time off (starting at 20 days annually), personal medical and parental leave, up to 10 paid holidays, and family care benefits. More information regarding benefits and programs can be found here.
Compensation ranges:
Illinois: $108,660 – $168,110 annually
New York: $119,470 – $184,830 annually
Washington, D.C.: $117,300 – $181,470 annually
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