eBay
Sr Product Marketing Manager - Seller
Join to apply for the
Sr Product Marketing Manager - Seller
role at
eBay . At eBay, we’re more than a global eCommerce leader— we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of eCommerce for enthusiasts. We value authenticity, bold ideas, and every unique perspective at work.
Overview Global Product Marketing team at eBay is seeking a strategic, cross‑functional leader to drive seller acquisition, activation, and engagement for our C2C business. You will sit at the center of Product, Data, and Marketing, owning the strategy and narrative that guides private/C2C sellers from initial interest through becoming habitual sellers on the platform.
Responsibilities
Lead the End‑to‑End C2C Seller Activation Strategy : Own the narrative and in‑product experience for the C2C seller journey from first touch to successful listing. Prioritize high‑impact opportunities that meaningfully improve customer conversion, retention and engagement. Collaborate with cross‑domain PMMs to incorporate vertical product improvements into the broader seller journey.
Own Full‑Funnel Value Prop, Messaging Strategy & Go‑to‑Market Strategy : Build messaging frameworks and go‑to‑market strategy that drive audience engagement and increase seller confidence. Ensure messaging across Listings, Ads, Payments, Shipping, and other domains ladder up to one cohesive activation narrative. Deliver cohesive marketing plans for the C2C audience across in‑product, paid, and owned channels.
Influence Product Roadmap Decisions : Advise Product teams on seller motivations, friction points, and behavioral patterns. Use funnel‑level insights to develop product prioritization across domains, linking improvements to activation outcomes and long‑term seller value.
Drive Cross‑Functional Alignment and Leadership : Partner with Product, Brand, CRM, Analytics, and cross‑domain PMMs to ensure a friction‑free, gainful experience on eBay. Act as the glue that ensures execution on a shared funnel GTM strategy rather than isolated channel tactics, unifying recommendations into one coherent story for leadership.
Lead with Customer Advocacy : Be the voice of customers and an expert on personas in the target audience. Influence product roadmap with new or improved experiences based on customer research, competitive analysis, and market trends.
Qualifications
8+ years of experience in Product Marketing or Product Strategy in consumer, online services, or marketplace industry.
Deep end‑to‑end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and GTM execution, with a solid understanding of how to connect Product‑Market‑Fit and Go‑to‑Market for business impact.
Demonstrated success in influencing and aligning cross‑functional partners and senior leadership; ability to communicate clearly, advocate for data‑driven recommendations, and stand confidently behind strategic decisions.
Proven track record of leading from ambiguity to structure, crafting clarity and scalable frameworks in sophisticated, cross‑functional environments.
Compensation Base pay range: $108,400 – $186,400. Total compensation may include target bonus and restricted stock units, in addition to a full range of medical, financial, and other benefits (including 401(k) eligibility and paid time off such as PTO and parental leave).
If hired, employees will be in an “at‑will” position. The Company reserves the right to modify base salary and other discretionary compensation programs at any time, including for reasons related to performance, business performance, or market factors.
Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.
Equal Opportunity eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or any other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. View our accessibility statement to learn more about eBay’s commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The eBay Jobs website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.
#J-18808-Ljbffr
Sr Product Marketing Manager - Seller
role at
eBay . At eBay, we’re more than a global eCommerce leader— we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of eCommerce for enthusiasts. We value authenticity, bold ideas, and every unique perspective at work.
Overview Global Product Marketing team at eBay is seeking a strategic, cross‑functional leader to drive seller acquisition, activation, and engagement for our C2C business. You will sit at the center of Product, Data, and Marketing, owning the strategy and narrative that guides private/C2C sellers from initial interest through becoming habitual sellers on the platform.
Responsibilities
Lead the End‑to‑End C2C Seller Activation Strategy : Own the narrative and in‑product experience for the C2C seller journey from first touch to successful listing. Prioritize high‑impact opportunities that meaningfully improve customer conversion, retention and engagement. Collaborate with cross‑domain PMMs to incorporate vertical product improvements into the broader seller journey.
Own Full‑Funnel Value Prop, Messaging Strategy & Go‑to‑Market Strategy : Build messaging frameworks and go‑to‑market strategy that drive audience engagement and increase seller confidence. Ensure messaging across Listings, Ads, Payments, Shipping, and other domains ladder up to one cohesive activation narrative. Deliver cohesive marketing plans for the C2C audience across in‑product, paid, and owned channels.
Influence Product Roadmap Decisions : Advise Product teams on seller motivations, friction points, and behavioral patterns. Use funnel‑level insights to develop product prioritization across domains, linking improvements to activation outcomes and long‑term seller value.
Drive Cross‑Functional Alignment and Leadership : Partner with Product, Brand, CRM, Analytics, and cross‑domain PMMs to ensure a friction‑free, gainful experience on eBay. Act as the glue that ensures execution on a shared funnel GTM strategy rather than isolated channel tactics, unifying recommendations into one coherent story for leadership.
Lead with Customer Advocacy : Be the voice of customers and an expert on personas in the target audience. Influence product roadmap with new or improved experiences based on customer research, competitive analysis, and market trends.
Qualifications
8+ years of experience in Product Marketing or Product Strategy in consumer, online services, or marketplace industry.
Deep end‑to‑end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and GTM execution, with a solid understanding of how to connect Product‑Market‑Fit and Go‑to‑Market for business impact.
Demonstrated success in influencing and aligning cross‑functional partners and senior leadership; ability to communicate clearly, advocate for data‑driven recommendations, and stand confidently behind strategic decisions.
Proven track record of leading from ambiguity to structure, crafting clarity and scalable frameworks in sophisticated, cross‑functional environments.
Compensation Base pay range: $108,400 – $186,400. Total compensation may include target bonus and restricted stock units, in addition to a full range of medical, financial, and other benefits (including 401(k) eligibility and paid time off such as PTO and parental leave).
If hired, employees will be in an “at‑will” position. The Company reserves the right to modify base salary and other discretionary compensation programs at any time, including for reasons related to performance, business performance, or market factors.
Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.
Equal Opportunity eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or any other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. View our accessibility statement to learn more about eBay’s commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The eBay Jobs website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.
#J-18808-Ljbffr