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Media Manager
role at
BioSpace .
Company Description AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across key therapeutic areas such as immunology, oncology, neuroscience, eye care, and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, visit https://www.abbvie.com. Follow us on X, Facebook, Instagram, YouTube, LinkedIn, and Tik Tok.
Job Description The Media Manager partners with assigned brand teams to set paid media strategies, determine advertising channels, and establish media spending by channel. They work across all areas of the organization to communicate media strategies, plans, and results for both consumer and professional media. Working with our media agencies of record, the Media Manager develops and executes strategic media plans for a set of brands/indications. The Media Manager should have experience in traditional and digital media channels, expected to conceive, plan, and execute winning, innovative media solutions across various products consistent with each brand’s business strategies.
Responsibilities Media Strategies and Planning
Ensure all media strategies ladder up to and deliver on the brand business goals and objectives
Ensure media strategies are strong and push brands toward results
Ensure each plan has innovation, test & learn components
Push the envelope for ways to bring creativity and innovation to the media plans
Work with the media agency to translate media strategies into tactics
Consistently demonstrate offline and online subject matter expertise and ability to change course easily
Media Buying and Buy Stewardship
Ensure media agency teams come with great ideas, strong executions, efficiencies and effective measurement to meet brand business objectives
Manage and implement approved media plan ensuring flawless execution and all deadlines are met
Review vendor consideration set with the agencies
Brand/Agency Management and Collaboration
Develop and maintain effective day-to-day relationships with Marketing teams and our agencies of record
Thorough understanding of brands/indications business and important facets
Coach, mentor, motivate agency personnel
Collaborate with internal cross-functional partners on shared business goals and projects
Media Administration
Ensure internal and agency teams are adhering to planning process, policies & procedures
Ensure all Media budgets are met and constantly monitored
Ensure all weekly/monthly/quarterly reporting is received and shared internally in a timely fashion
Participate in media agency feedback surveys as well as performance review meetings
Review business documents and ensure accuracy
Industry Knowledge
Thorough understanding of industry trends, audience trends, promotional resources, competitive landscape
Attend industry trade shows to keep current on marketplace knowledge
Competitive Tracking and Analysis
Tracking/monitoring media activity, including competitive analysis
Disseminate competitive reporting to brand teams and data analytics groups
Qualifications
College degree with 5-8 years of Paid Media experience working across several aspects of media (TV/offline, digital, programmatic, social, etc.)
Prior media agency experience is a must.
Experience with media in the Pharma industry is a plus.
Must be able to determine brands media goals, strategies, tactics and provide recommendations to internal stakeholders
Experience with digital activation platforms and data providers, in addition to offline and strategy experience, is preferred
Ability to manage multiple projects and vendors simultaneously with high attention to detail and adherence to departmental process
Ability to multi-task and oversee several media plans, vendors, and internal constituents while managing deadlines and coordinating across groups
Extremely organized and proactive with the ability to collaborate in a fast-paced team environment
Constant learner who keeps up on trends and anything new in the marketplace
Must be able to negotiate with vendors, agencies
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
Equal Employment Opportunity Statement AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Media Manager
role at
BioSpace .
Company Description AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across key therapeutic areas such as immunology, oncology, neuroscience, eye care, and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, visit https://www.abbvie.com. Follow us on X, Facebook, Instagram, YouTube, LinkedIn, and Tik Tok.
Job Description The Media Manager partners with assigned brand teams to set paid media strategies, determine advertising channels, and establish media spending by channel. They work across all areas of the organization to communicate media strategies, plans, and results for both consumer and professional media. Working with our media agencies of record, the Media Manager develops and executes strategic media plans for a set of brands/indications. The Media Manager should have experience in traditional and digital media channels, expected to conceive, plan, and execute winning, innovative media solutions across various products consistent with each brand’s business strategies.
Responsibilities Media Strategies and Planning
Ensure all media strategies ladder up to and deliver on the brand business goals and objectives
Ensure media strategies are strong and push brands toward results
Ensure each plan has innovation, test & learn components
Push the envelope for ways to bring creativity and innovation to the media plans
Work with the media agency to translate media strategies into tactics
Consistently demonstrate offline and online subject matter expertise and ability to change course easily
Media Buying and Buy Stewardship
Ensure media agency teams come with great ideas, strong executions, efficiencies and effective measurement to meet brand business objectives
Manage and implement approved media plan ensuring flawless execution and all deadlines are met
Review vendor consideration set with the agencies
Brand/Agency Management and Collaboration
Develop and maintain effective day-to-day relationships with Marketing teams and our agencies of record
Thorough understanding of brands/indications business and important facets
Coach, mentor, motivate agency personnel
Collaborate with internal cross-functional partners on shared business goals and projects
Media Administration
Ensure internal and agency teams are adhering to planning process, policies & procedures
Ensure all Media budgets are met and constantly monitored
Ensure all weekly/monthly/quarterly reporting is received and shared internally in a timely fashion
Participate in media agency feedback surveys as well as performance review meetings
Review business documents and ensure accuracy
Industry Knowledge
Thorough understanding of industry trends, audience trends, promotional resources, competitive landscape
Attend industry trade shows to keep current on marketplace knowledge
Competitive Tracking and Analysis
Tracking/monitoring media activity, including competitive analysis
Disseminate competitive reporting to brand teams and data analytics groups
Qualifications
College degree with 5-8 years of Paid Media experience working across several aspects of media (TV/offline, digital, programmatic, social, etc.)
Prior media agency experience is a must.
Experience with media in the Pharma industry is a plus.
Must be able to determine brands media goals, strategies, tactics and provide recommendations to internal stakeholders
Experience with digital activation platforms and data providers, in addition to offline and strategy experience, is preferred
Ability to manage multiple projects and vendors simultaneously with high attention to detail and adherence to departmental process
Ability to multi-task and oversee several media plans, vendors, and internal constituents while managing deadlines and coordinating across groups
Extremely organized and proactive with the ability to collaborate in a fast-paced team environment
Constant learner who keeps up on trends and anything new in the marketplace
Must be able to negotiate with vendors, agencies
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
Equal Employment Opportunity Statement AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
#J-18808-Ljbffr