Atrium Health
Recruitment Marketing Specialist
Atrium Health, Winston Salem, North Carolina, United States, 27104
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This range is provided by Atrium Health. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $34.90/hr - $52.35/hr
Job Summary Researches and proposes new opportunities for TA social media marketing and TA advertising campaigns. Researches and analyzes competitor advertising strategies.
Responsibilities
Manages and maintains presence on platforms such as Glassdoor, Indeed, LinkedIn, and other job boards, ensuring consistent branding and timely updates.
Posts job openings, monitors reviews, and engages with user feedback to enhance employer reputation.
Designs and publishes visual content including job graphics, testimonial visuals, and branded social media assets.
Collects and curates employee testimonials to support employer branding efforts across digital channels.
Develops and manages a content calendar to align recruitment marketing efforts with hiring needs, campaigns, and seasonal initiatives.
Engages with followers and potential candidates on social media, fostering community and promoting company culture.
Creates, schedules, and manages content across platforms, ensuring alignment with brand voice and strategic goals.
Develops innovative, highly creative recruitment branding solutions for all business units throughout the organization.
Builds strong partnerships with recruiters, HR, leadership, Marketing and Communications.
Develops social media and re-targeting campaigns. Implements, tracks and reports social media metrics to monitor campaigns. Actively utilizes social listening to identify and leverage trends and topics of interest, and monitors candidate sentiment toward Advocate Health.
Works closely with corporate communications to ensure the Advocate Health message that is shared internally is consistently and appropriately shared externally.
Builds and executes the social recruiting strategy. Identifies appropriate social media platforms/channels, objectives, and content to build a best-in-class strategy.
Assesses need and initiates the development of all materials that address the Advocate Health employer brand. This includes print material, written company descriptions, the creative side of the Advocate Health career site, employment advertisements, etc. Leverages candidate-facing communications, social media, and video to convey the corporate culture and candidate/employee experience.
Assists Talent Acquisition (TA) team in identifying best possible and creative sources to attract a wide variety and diverse population of candidates.
Monitors and analyzes social media recruitment trends to identify opportunities for change or improvement. Identifies emerging platforms and determines fit and implementation strategy. Evaluates recruitment marketing and job distribution best practices, tools and vendors, managing internal and external partnerships with the goal of defining/redefining the employee value propositions, elevating brand awareness and measuring distribution networks.
Optimizes copy and landing pages for search results and optimization.
Researches and implements search engine optimization recommendations.
Monitors and tracks mentions of Organization-related content, posts, and discussion in primary social media channels. Reports noteworthy mentions to management and coordinates a proper response as appropriate.
Provides oversight for system-wide employer brand social media programs, platforms and processes in accordance with the company's social media policy and guidelines. Provides education, counsel and advice on social media projects and opportunities as appropriate.
Experience Requirements: 5 years of experience in marketing, social media advertising, or other communications function, with a focus on the use of social media and branding.
Education Bachelor's Degree in Marketing, Communications or related field.
Seniority Level Not Applicable
Employment Type Full-time
Job Function Human Resources
Industries Hospitals and Health Care
Referrals increase your chances of interviewing at Atrium Health by 2x
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Winston-Salem, NC .
Winston-Salem, NC $100,000.00-$115,000.00 1 month ago
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Get AI-powered advice on this job and more exclusive features.
This range is provided by Atrium Health. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $34.90/hr - $52.35/hr
Job Summary Researches and proposes new opportunities for TA social media marketing and TA advertising campaigns. Researches and analyzes competitor advertising strategies.
Responsibilities
Manages and maintains presence on platforms such as Glassdoor, Indeed, LinkedIn, and other job boards, ensuring consistent branding and timely updates.
Posts job openings, monitors reviews, and engages with user feedback to enhance employer reputation.
Designs and publishes visual content including job graphics, testimonial visuals, and branded social media assets.
Collects and curates employee testimonials to support employer branding efforts across digital channels.
Develops and manages a content calendar to align recruitment marketing efforts with hiring needs, campaigns, and seasonal initiatives.
Engages with followers and potential candidates on social media, fostering community and promoting company culture.
Creates, schedules, and manages content across platforms, ensuring alignment with brand voice and strategic goals.
Develops innovative, highly creative recruitment branding solutions for all business units throughout the organization.
Builds strong partnerships with recruiters, HR, leadership, Marketing and Communications.
Develops social media and re-targeting campaigns. Implements, tracks and reports social media metrics to monitor campaigns. Actively utilizes social listening to identify and leverage trends and topics of interest, and monitors candidate sentiment toward Advocate Health.
Works closely with corporate communications to ensure the Advocate Health message that is shared internally is consistently and appropriately shared externally.
Builds and executes the social recruiting strategy. Identifies appropriate social media platforms/channels, objectives, and content to build a best-in-class strategy.
Assesses need and initiates the development of all materials that address the Advocate Health employer brand. This includes print material, written company descriptions, the creative side of the Advocate Health career site, employment advertisements, etc. Leverages candidate-facing communications, social media, and video to convey the corporate culture and candidate/employee experience.
Assists Talent Acquisition (TA) team in identifying best possible and creative sources to attract a wide variety and diverse population of candidates.
Monitors and analyzes social media recruitment trends to identify opportunities for change or improvement. Identifies emerging platforms and determines fit and implementation strategy. Evaluates recruitment marketing and job distribution best practices, tools and vendors, managing internal and external partnerships with the goal of defining/redefining the employee value propositions, elevating brand awareness and measuring distribution networks.
Optimizes copy and landing pages for search results and optimization.
Researches and implements search engine optimization recommendations.
Monitors and tracks mentions of Organization-related content, posts, and discussion in primary social media channels. Reports noteworthy mentions to management and coordinates a proper response as appropriate.
Provides oversight for system-wide employer brand social media programs, platforms and processes in accordance with the company's social media policy and guidelines. Provides education, counsel and advice on social media projects and opportunities as appropriate.
Experience Requirements: 5 years of experience in marketing, social media advertising, or other communications function, with a focus on the use of social media and branding.
Education Bachelor's Degree in Marketing, Communications or related field.
Seniority Level Not Applicable
Employment Type Full-time
Job Function Human Resources
Industries Hospitals and Health Care
Referrals increase your chances of interviewing at Atrium Health by 2x
Get notified about new Marketing Specialist jobs in
Winston-Salem, NC .
Winston-Salem, NC $100,000.00-$115,000.00 1 month ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr