Confidential
Vice President of Revenue Marketing
About the Company
Innovative platform connecting journalists & PR professionals
Industry Internet
Type Privately Held, VC-backed
Founded 2009
Employees 201-500
Funding $101-$200 million
Categories
Technology Information Technology & Services Public Relations Journalism Social Media
Specialties
public relations media relations journalism computer software and pr software
About the Role
The Company is seeking a Vice President of Revenue Marketing to spearhead the development and scaling of a modern, full-funnel marketing engine. The successful candidate will be responsible for leading integrated marketing programs across various channels, driving pipeline generation, and revenue impact. This role requires a strategic and hands-on leader with a proven track record in B2B SaaS marketing, particularly in the areas of demand generation, revenue marketing, and digital performance. The VP will oversee all web and digital performance initiatives, shape web strategy, and develop creative, data-informed campaigns. They will also be tasked with mentoring and managing a multidisciplinary marketing team, defining marketing KPIs, and ensuring that all programs are optimized to meet business goals.
Candidates for the VP, Revenue Marketing position at the company should have 12-15+ years of experience in B2B SaaS marketing, with a strong background in pipeline ownership across various market segments. The role demands a leader who is familiar with modern martech tools, has a deep understanding of paid media, SEO, and the evolving role of AI in marketing. The ideal candidate will be a motivating people leader, analytical, and performance-driven, with a builder's mindset and a forward-thinking approach to emerging marketing trends. They should be a clear and confident communicator, collaborative, and low-ego, with a resilient and adaptable nature. Success in this role will be measured by the contribution to pipeline growth, the performance of marketing programs, and the development of a high-impact marketing team.
Hiring Manager Title CEO
Travel Percent Less than 10%
Functions
Sales/Revenue
About the Company
Innovative platform connecting journalists & PR professionals
Industry Internet
Type Privately Held, VC-backed
Founded 2009
Employees 201-500
Funding $101-$200 million
Categories
Technology Information Technology & Services Public Relations Journalism Social Media
Specialties
public relations media relations journalism computer software and pr software
About the Role
The Company is seeking a Vice President of Revenue Marketing to spearhead the development and scaling of a modern, full-funnel marketing engine. The successful candidate will be responsible for leading integrated marketing programs across various channels, driving pipeline generation, and revenue impact. This role requires a strategic and hands-on leader with a proven track record in B2B SaaS marketing, particularly in the areas of demand generation, revenue marketing, and digital performance. The VP will oversee all web and digital performance initiatives, shape web strategy, and develop creative, data-informed campaigns. They will also be tasked with mentoring and managing a multidisciplinary marketing team, defining marketing KPIs, and ensuring that all programs are optimized to meet business goals.
Candidates for the VP, Revenue Marketing position at the company should have 12-15+ years of experience in B2B SaaS marketing, with a strong background in pipeline ownership across various market segments. The role demands a leader who is familiar with modern martech tools, has a deep understanding of paid media, SEO, and the evolving role of AI in marketing. The ideal candidate will be a motivating people leader, analytical, and performance-driven, with a builder's mindset and a forward-thinking approach to emerging marketing trends. They should be a clear and confident communicator, collaborative, and low-ego, with a resilient and adaptable nature. Success in this role will be measured by the contribution to pipeline growth, the performance of marketing programs, and the development of a high-impact marketing team.
Hiring Manager Title CEO
Travel Percent Less than 10%
Functions
Sales/Revenue