Partnerships Manager - Athlete & Fitness Influencer Marketing Job at SalaryGuide

Responsibilities Identify and execute strategic athlete and influencer partnerships that align with CELSIUS' marketing goals and brand values. Serve as the day-to-day lead for managing relationships with fitness professionals, athletes, trainers, and influencers across key disciplines (bodybuilding, functional fitness, running, wellness, etc.). Build and manage partnerships with gyms, studios, fitness event organizers, and athletic organizations to expand brand presence Develop tailored influencer programs aligned with fitness moments such as new product drops, class launches, seasonal training cycles, or competition prep Oversee on-site fitness activations including classes, athlete meet-and-greets, product sampling, and live content capture Curate talent rosters that reflect diverse fitness verticals (strength athletes, HIIT trainers, yoga instructors, endurance athletes, etc.) Evaluate talent performance using fitness-specific engagement metrics such as workout tutorial views, product in-use demos, and conversion data tied to fitness audiences Partner with the social and content teams to develop, review, and approve athlete-generated content that aligns with brand voice and campaign strategy. Requirements 4-6 years of experience in talent management, influencer marketing, or athlete partnerships, preferably within the fitness, sports, or wellness industries. Demonstrated ability to cultivate and manage relationships with athletes, agents, and industry professionals. Deep understanding of fitness consumer behavior, including trends in strength training, boutique studios, group fitness, and at-home training Experience partnering with fitness brands, gyms, apparel companies, nutrition/supplement brands, or connected-fitness platforms Ability to identify and evaluate talent based on authenticity, performance credibility, and alignment with fitness lifestyle pillars Familiarity with fitness event ecosystems (e.g., expos, competitions, races, trade shows) and activation best practices Strong grasp of current fitness content formats across TikTok, Instagram, YouTube, and long-form training content Proven ability to work with performance-driven talent who require precise messaging around product usage, training regimens, or wellness benefits Benefits Comprehensive Medical, Dental & Vision benefits Long- and short-term disability Life insurance 10 Vacation days per year, subject to accrual policy 11 Company paid holidays 401(k) with Company match Identity theft and legal services #J-18808-Ljbffr