SkyGuard Innovations Inc. is hiring: Marketing Specialist in New York

SkyGuard Innovations is a global leader in AI-driven security solutions , specializing in advanced vehicle security, AI-powered home protection, aerospace security, and OEM passive safety systems . Our cutting-edge security technologies integrate AI, real-time tracking, satellite communication, and remote immobilization , providing industry-leading protection for consumers, businesses, government agencies, and automotive manufacturers . We are seeking a highly experienced Marketing Specialist to lead and execute dynamic marketing campaigns that elevate our brand, drive customer engagement, and increase market penetration. This role requires a strategic thinker, a creative storyteller, and a data-driven marketer with a passion for security technology and innovation. Marketing Specialist Job Category: Marketing & Communications Location: Corporate Head Office Job Type: Full-time Req. ID: AMS2379 What You’ll Do Marketing Strategy & Brand Awareness Develop and execute comprehensive marketing campaigns to enhance brand visibility and drive customer engagement. Establish brand messaging, positioning, and tone that aligns with SkyGuard Innovations’ mission and values. Conduct market research, competitor analysis, and consumer insights to inform marketing strategies. Identify and capitalize on emerging industry trends to maintain a competitive edge. Content Creation & Digital Marketing Oversee the creation of high-impact content , including website copy, blog articles, social media posts, email campaigns, and press releases. Manage and optimize SEO strategies, paid advertising, and social media marketing for maximum visibility. Lead the development of video content, infographics, and visual marketing assets to engage diverse audiences. Work closely with designers, content creators, and external agencies to ensure brand consistency across all platforms. Social Media & Community Engagement Build and maintain a strong social media presence across Instagram, Facebook, LinkedIn, X (formerly Twitter), and TikTok. Develop engaging social media campaigns to increase audience interaction, brand awareness, and customer retention. Monitor social media analytics and trends , adjusting strategies for optimal performance. Manage customer feedback, online reviews, and community engagement to strengthen relationships and trust. Design and execute lead generation campaigns to drive inbound inquiries and sales conversions. Work alongside the sales team to develop compelling marketing materials, presentations, and product brochures. Implement email marketing and automation strategies to nurture leads and increase customer retention. Utilize CRM and marketing automation tools to track performance and measure ROI. Public Relations & Event Marketing Coordinate industry events, trade shows, and product launch campaigns to showcase SkyGuard Innovations’ security solutions. Establish and maintain relationships with media, influencers, and strategic partners to boost credibility and exposure. Write and distribute press releases, media kits, and corporate communications to generate positive media coverage. What You’ll Bring Bachelor’s degree in Marketing, Communications, or a related field. 5+ years of experience in marketing, preferably in technology, security, or automotive industries. Proven success in digital marketing, social media management, and lead generation. Strong understanding of SEO, PPC, email marketing, and content marketing strategies. Experience with marketing automation platforms (HubSpot, Marketo, or similar CRM tools). Excellent writing, storytelling, and content creation skills. Strong analytical mindset with experience in tracking marketing KPIs and performance metrics. Ability to work in a fast-paced, dynamic environment and manage multiple campaigns simultaneously. SkyGuard Innovations offers a competitive compensation package , including: Competitive Salary ($63,000 to $75,000) + Yearly Performance Bonuses Generous Paid Time Off & Paid Holidays Opportunities for Career Growth in a High-Tech Industry Equal Opportunity Employer We are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive equal consideration , regardless of race, gender, disability, veteran status, or other protected classifications. #J-18808-Ljbffr