Performance Marketing Manager Job at Tried and True Media in Chicago

Tried and True Media (TNT) is a fully remote digital direct response agency in the health/wellness/beauty space who has generated over $1.2B in sales for our clients. We’re searching for a creative, yet data-driven direct response marketer to drive performance for our top spending clients on Meta, Google, TikTok and other emerging platforms. As a Performance Marketing Manager at TNT, you will own analyzing the client’s entire funnel from ad view to click to conversion to LTV, pinpointing performance bottlenecks and formulating hypothesis to overcome them. You’ll run your own kick‑ass team consisting of a media buyer, creative producer, copywriters and video editors who share a common goal for your client portfolio – generate clicks that convert into high ROAS sales that scale client spend. What's In It For You? Core Compensation: Competitive base salary +performance bonuses Location: 100% Remote (global team of 70+ with no corporate office). Hours: Standard US Business Hours (We operate on Eastern, with some flexibility for those on the West Coast). Culture: Incredibly smart people obsessed with helping our clients (and each other) win! Who's a Great Fit? The ideal candidate is naturally comfortable leading a team and being the central point of contact for the client externally… while being a strong advocate for the client internally. You’re a gifted marketer and optimizer and thoroughly enjoy scrutinizing every step in the client's funnel to pinpoint bottlenecks and spot opportunities to boost CTR, ROAS, CVR, AOV, LTV and other key funnel metrics that open the door to additional, profitable scale. Most importantly, however, you are addicted to winning and driving growth. You get uncomfortable if things aren’t running smoothly, annoyed when hypotheses don’t turn out how you thought (diving deep to figure out why), and pissed if you’re at risk for missing your targets. You love taking on the challenge of being given a target by the client and the autonomy by your company to figure out how to make it all work. And you gain immense satisfaction working with your team to smash through those targets and deliver success. What’s Our Setup? We’ve structured our teams into cells, each of which has a portfolio of clients it’s assigned. Each cell is comprised of a performance manager (you), a media buyer, creative producer, junior and senior copywriters, and video editors. Everyone on the cell is focused on the single goal of hitting client spend and ROAS targets. Regardless of what cell you’re in, everyone benefits from the following: Sophisticated Analytics – In addition to detailed campaign reporting, we have a proprietary analytics platform that allows us to pinpoint which elements of video ads drive response Shared Learnings – Participation in weekly “best of” calls where all performance marketers share what’s working across the board both for client ads and funnels Clear Feedback / Mentoring – You’ll be given clear feedback on your performance and routine mentoring sessions to ensure you continually upskill and develop your craft Subject Variety – You’ll be given a huge variety of subject matter to work on, with a mix of clients who have a mix of offers in your assigned cell, rotating to other cells over time High‑Caliber, Collaborative Team – You’ll have the full resources you need to win, with everything from analytics to copywriting, video editing, media buying, etc. Key Expectations Performance and Growth of a Portfolio of Clients – You’ll have an opportunity to build a portfolio of clients who spend $2M - $5M per month. Campaigns will primarily run on Meta and Google. Your #1 goal is to increase the effectiveness of the client’s campaign to ensure the client achieves their primary KPIs and scale the account. Cultivate Strong Client Relationships – Because you’ll be the primary point of contact with the client, you’ll need to cultivate a strong, respectful, trusting relationship that encourages the bilateral sharing of information and fast resolution of issues. The client will expect you to be “on it” – and so will we. Drive Campaign Performance Daily – Every day you will stay on top of campaign and ad-level performance metrics providing data–driven insight and opportunities for the media and creative team to expand and scale ad concepts and campaigns. Optimize Conversion Funnel KPIs – You’ll invest significant time analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, LTV and other relevant funnel KPIs to drive improved ROAS. Drive Creative Expansion – With your knowledge of the client’s product and customer base, you will play a pivotal role in helping the creative team expand existing controls through variation expansions and VSL expansions. Each week you will work directly with the media and creative team to suggest tests to scale the account. Extend Campaign Success – By looking daily at campaign data, you’ll provide the insight needed to expand campaigns and prevent them from fizzling out. This could be by working with the creative team to test completely new concepts, with the media team to target new audiences, or coming up with your own CRO funnel tests to boost CVR, AOV or LTV to provide more buffer for the existing campaigns to run longer. Requirements 5+ Years Performance Marketing Experience – Ideally at an agency or a company with multiple brands wherein you were directly accountable for delivering ad spend and ROAS targets and had to work with a team in a fast‑paced environment. Problem Solver – You’re naturally gifted at solving problems, whether that’s by removing a bottleneck, capitalizing on an opportunity, using new tech, optimizing processes, organizing assets differently or completely re‑formulating audience/offer/positioning strategy. Data-Driven – You have a love for numbers, can easily build, manipulate and slice and dice spreadsheets, detecting patterns that lead to the insights that inform next steps. Creative Marketer – You’re highly creative, with the ability to look at things through multiple dimensions to pinpoint ways to crack the code to get a client offer to scale. TrueLeader – You excel at leading a team, devising an action plan to hit that target and methodically executing along the way, pivoting as needed. Ownership Mindset – You take extreme pride in submitting high-quality work that’s on time, on spec, been double checked, meets all compliance guidelines, etc. Exceptional Communicator – You are highly experienced working with clients and internal stakeholders and is adept at ferreting out what client’s need, even when they’re not sure themselves. #J-18808-Ljbffr In Summary: As a Performance Marketing Manager, you will own analyzing the client’s entire funnel from ad view to click to conversion to LTV . TNT is a fully remote digital direct response agency in the health/wellness/beauty space . The ideal candidate is naturally comfortable leading a team and being the central point of contact for the client externally . En Español: Tried and True Media (TNT) es una agencia de respuesta directa digital completamente remota en el espacio de salud / bienestar / belleza que ha generado más de $ 1.2 mil millones en ventas para nuestros clientes. Buscamos un vendedor creativo pero basado en datos para impulsar el rendimiento de nuestros principales clientes gastadores en Meta, Google, TikTok y otras plataformas emergentes. Es un comerciante y optimista talentoso que disfruta examinando a fondo cada paso en el embudo del cliente para identificar cuellos de botella y detectar oportunidades para aumentar CTR, ROAS, CVR, AOV, LTV y otras métricas clave del embudo que abren la puerta a una escala adicional y rentable. Lo más importante, sin embargo, usted es adicto a ganar y impulsar el crecimiento. Se siente incómodo si las cosas no van bien, se molesta cuando las hipótesis no salen como pensaba (mercándose profundamente para averiguar por qué), y se enoja si corre el riesgo de perder sus objetivos. Le encanta asumir el desafío de ser dado un objetivo por el cliente y la autonomía de su empresa junior para determinar cómo hacerlo todo funcionar. Todos en la celda se centran en el único objetivo de alcanzar los gastos del cliente y objetivos ROAS. Independientemente de qué célula esté, todos se benefician de lo siguiente: Análisis sofisticado Además de informes detallados de campañas, tenemos una plataforma analítica propietaria que nos permite identificar qué elementos de los anuncios de vídeo impulsan la respuesta Aprendizajes compartidos Participación en las mejores llamadas semanales donde todos los vendedores de rendimiento comparten lo que está funcionando a través del tablero tanto para anuncios como canales de clientes Clear Feedback / Mentoring Se le dará retroalimentación clara sobre su desempeño y sesiones rutinarias de mentores para garantizar que mejore continuamente sus habilidades y su variedad de temas Te darán una gran variedad Su objetivo número uno es aumentar la eficacia de la campaña del cliente para garantizar que el cliente logre sus principales KPI y escalar la cuenta. Cultive Strong Customer Relationships Debido a que usted será el principal punto de contacto con el cliente, necesitará cultivar una relación fuerte, respetuosa y de confianza que fomente el intercambio bilateral de información y resolución rápida de problemas. El cliente esperará que estés en ella y nosotros también lo haremos. Drive Campaign Performance Daily Cada día se mantendrá al tanto de las métricas de rendimiento de escala y nivel publicitario brindando conocimientos basados en datos y oportunidades para los medios y equipo creativo para expandir y ampliar conceptos e anuncios. Optimize Conversion Funnel KPIs Proporcionarás un tiempo creativo significativo analizando todas las campañas, expandiendo hipótesis y datos para extender productos, CVV y LTV. Esto podría ser trabajando con el equipo creativo para probar conceptos completamente nuevos, con el grupo de medios para dirigirse a nuevas audiencias o ideando sus propias pruebas del embudo CRO para aumentar CVR, AOV o LTV para proporcionar más amortiguador para que las campañas existentes funcionen durante más tiempo. Requisitos 5+ años de experiencia en marketing de rendimiento Idealmente en una agencia o empresa con múltiples marcas donde usted era directamente responsable de entregar gastos publicitarios y objetivos ROAS y tuvo que trabajar con un equipo en un entorno cliente rápido Usted es naturalmente dotado de resolver problemas, ya sea que los patrones eliminando un cuello de botella, aprovechando la oportunidad, utilizando nueva tecnología, optimizando procesos, organizando activos o reformulación completa de especificaciones de audiencia / posicionamiento.