BOLD
Social Media Specialist
We are looking for a Social Media Specialist to join our Content team. Reporting to the Social Media Manager, the Social Media Specialist I is responsible for executing data-driven social media campaigns to power the success of our multiple B2C brands in the U.S. and internationally. This role requires a keen understanding of social media channels, trends, and best practices.
About this team
Sitting in our SEO Content Department and nested in the Marketing Organization, the social media team works to cultivate vibrant online communities that enhance our brand reputation, promote customer loyalty, and drive user engagement. We collaborate with top-notch Customer Care, Content, PR, SEO, and Design teams to amplify our brands’ online public presence through multiple social media channels across multiple international markets.
What you'll do
Develop and execute creative and insight-driven social media programs that leverage numerous social media channels for select BOLD brands
Manage the social media calendar for your designated brands, including creating, scheduling, posting, and monitoring content
Using social media management tools, monitor and analyze social media metrics to evaluate the success of your efforts
Collaborate and brainstorm with cross-functional teams, including PR, Content, and Customer Service, to create compelling, brand-consistent content
Oversee community management, including monitoring social media comments and messages, responding to inquiries, and addressing customer concerns in a timely and professional manner
Comply with social media policies, guidelines, and standards established by the organization, as well as legal and regulatory requirements related to social media use
What you'll need
2 to 3+ years of professional experience managing social media accounts for multiple brands
Demonstrated ability to create, schedule, and monitor engaging social content
Proficiency with major social platforms (Facebook, LinkedIn, Instagram, TikTok, etc.) and social media management tools (e.g., Hootsuite, Buffer, Sprout)
Strong writing and communication skills for captions, posts, and customer responses
Basic skills with design or editing tools (e.g., Canva, Adobe Creative Suite, CapCut)
Ability to track and report on performance metrics using native or third-party analytics tools
Strong organizational skills, attention to detail, and ability to prioritize tasks in a fast-paced environment
What's good to have
Familiarity with SEO principles and how they connect to social media content
On-camera presence and comfort creating short-form video content
Experience collaborating cross-functionally with PR, Customer Care, or Content teams
Video editing or motion graphic skills are a plus!
Benefits
Outstanding Compensation
Competitive salary
Bi-annual bonus
401(k) plan with match
Equity in company
Flexible spending accounts (health, dependent care)
Internet and home office reimbursement
In-office catered breakfast and lunches
100% Full Health Benefits
Medical, dental, and vision (optional plans for your family)
Life & long-term disability insurance (optional)
Mental health support and resources
Wellness reimbursement (gym, health apps, etc.)
Pet Insurance (optional)
Flexible time away
Flexible PTO
Sick time policy
Observed holidays
Job details
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Industry: Software Development
Equal Opportunity Employer
We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.
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