Barry Callebaut Manufacturing Iberica SA.
Manager, Customer Marketing
Barry Callebaut Manufacturing Iberica SA., Chicago, Illinois, United States, 60290
Job Description
At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, we serve the entire food sector from the cocoa bean to the finest chocolate product. With more than 12,000 passionate employees in over 40 countries, we are headquartered in Zurich and deeply committed to sustainability and doing good in the communities we operate. This Customer Marketing Manager role will sit within the Customer Marketing team led by the Director of Brand/Portfolio and Customer Marketing, within the NA Marketing regional team. The role has responsibilities to lead and execute the region’s distribution strategy while connecting with the global marketing and commercial excellence team. Key Responsibilities
Build, create, and execute the annual distribution strategy, delivering impact and ROI for the business. Lead the comprehensive distribution marketing strategy to drive business growth across markets. Identify new distribution channels, partnerships, and opportunities for market expansion. Develop targeted marketing campaigns tailored to distribution customer communities. Oversee day‑to‑day management and implementation of distribution marketing efforts with partners. Collaborate cross‑functionally with brand and sales teams to conceptualize and implement trade promotions and channel‑specific brand campaigns. Partner with the Sales team to ensure the top five distributors have an annual strategy and mutual plan for growth and ROI. Provide strategic support to sales distribution efforts through marketing assets, including training templates, presentations, point‑of‑sale materials, distributor product catalogs, and other collateral. Lead the NA distributor strategy and plan, coordinating with the Canadian Marketing team for local adaptations. Plan, prepare, execute, and measure ROI‑oriented marketing activities and programs. Conduct in‑depth market research to understand customer needs, industry trends, and competitive landscape. Analyze data to identify new distribution opportunities and optimize marketing tactics. Align marketing strategies with product offerings and customer demand. Understand and anticipate industry trends impacting network distribution and marketing plans. Define and reinforce brand positioning in the B2B chocolate ingredient market. Create compelling marketing materials, case studies, and presentations for distribution partners. Manage relationships with distributors and industry influencers to amplify brand presence. Collaborate closely with internal teams, including sales, product development, and logistics. Provide training and support to sales teams with the right marketing tools and materials. Leverage digital portals to channel communication write‑ups or articles with targeted distribution partners. Monitor and evaluate the performance of distribution marketing initiatives and campaigns. Education & Qualifications
Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus. Minimum of five years of experience in B2B marketing, with a strong focus on distribution strategy or channel marketing. Experience in the food or ingredients industry is highly desirable. Strong understanding of market research, digital marketing, and brand management. Track record of successful marketing distribution, channel, and segment activation and amplification. Understanding of CRM, database marketing, and social media channels. Successful end‑to‑end project leadership. Goal‑oriented, organized team player. Excellent communication, project management, and interpersonal skills. Ability to work cross‑functionally and manage multiple projects simultaneously. What you can expect from Barry Callebaut
Salary range of $100,000 – $115,000, depending on experience and location, plus annual bonus and comprehensive benefits package. PTO, paid holidays, flex days, and your birthday off. Environment welcoming workplace flexibility and a hybrid model. Atmosphere where diversity is embraced and inclusivity is a priority. Opportunities for personal and professional growth within an organization that values development and internal career advancement. Mission to make sustainability the norm through initiatives such as Forever Chocolate, supporting farmers, eliminating child labor, and achieving carbon and forest positive goals. Diversity & Inclusion
At Barry Callebaut, we are committed to diversity and inclusion. We thrive on the diversity of who we are, where we come from, what we’ve experienced, and how we think. We nurture an inclusive environment where people can truly be themselves, grow to their full potential, and feel they belong.
#oneBC – Diverse People, Sustainable Growth.
#J-18808-Ljbffr
At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, we serve the entire food sector from the cocoa bean to the finest chocolate product. With more than 12,000 passionate employees in over 40 countries, we are headquartered in Zurich and deeply committed to sustainability and doing good in the communities we operate. This Customer Marketing Manager role will sit within the Customer Marketing team led by the Director of Brand/Portfolio and Customer Marketing, within the NA Marketing regional team. The role has responsibilities to lead and execute the region’s distribution strategy while connecting with the global marketing and commercial excellence team. Key Responsibilities
Build, create, and execute the annual distribution strategy, delivering impact and ROI for the business. Lead the comprehensive distribution marketing strategy to drive business growth across markets. Identify new distribution channels, partnerships, and opportunities for market expansion. Develop targeted marketing campaigns tailored to distribution customer communities. Oversee day‑to‑day management and implementation of distribution marketing efforts with partners. Collaborate cross‑functionally with brand and sales teams to conceptualize and implement trade promotions and channel‑specific brand campaigns. Partner with the Sales team to ensure the top five distributors have an annual strategy and mutual plan for growth and ROI. Provide strategic support to sales distribution efforts through marketing assets, including training templates, presentations, point‑of‑sale materials, distributor product catalogs, and other collateral. Lead the NA distributor strategy and plan, coordinating with the Canadian Marketing team for local adaptations. Plan, prepare, execute, and measure ROI‑oriented marketing activities and programs. Conduct in‑depth market research to understand customer needs, industry trends, and competitive landscape. Analyze data to identify new distribution opportunities and optimize marketing tactics. Align marketing strategies with product offerings and customer demand. Understand and anticipate industry trends impacting network distribution and marketing plans. Define and reinforce brand positioning in the B2B chocolate ingredient market. Create compelling marketing materials, case studies, and presentations for distribution partners. Manage relationships with distributors and industry influencers to amplify brand presence. Collaborate closely with internal teams, including sales, product development, and logistics. Provide training and support to sales teams with the right marketing tools and materials. Leverage digital portals to channel communication write‑ups or articles with targeted distribution partners. Monitor and evaluate the performance of distribution marketing initiatives and campaigns. Education & Qualifications
Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus. Minimum of five years of experience in B2B marketing, with a strong focus on distribution strategy or channel marketing. Experience in the food or ingredients industry is highly desirable. Strong understanding of market research, digital marketing, and brand management. Track record of successful marketing distribution, channel, and segment activation and amplification. Understanding of CRM, database marketing, and social media channels. Successful end‑to‑end project leadership. Goal‑oriented, organized team player. Excellent communication, project management, and interpersonal skills. Ability to work cross‑functionally and manage multiple projects simultaneously. What you can expect from Barry Callebaut
Salary range of $100,000 – $115,000, depending on experience and location, plus annual bonus and comprehensive benefits package. PTO, paid holidays, flex days, and your birthday off. Environment welcoming workplace flexibility and a hybrid model. Atmosphere where diversity is embraced and inclusivity is a priority. Opportunities for personal and professional growth within an organization that values development and internal career advancement. Mission to make sustainability the norm through initiatives such as Forever Chocolate, supporting farmers, eliminating child labor, and achieving carbon and forest positive goals. Diversity & Inclusion
At Barry Callebaut, we are committed to diversity and inclusion. We thrive on the diversity of who we are, where we come from, what we’ve experienced, and how we think. We nurture an inclusive environment where people can truly be themselves, grow to their full potential, and feel they belong.
#oneBC – Diverse People, Sustainable Growth.
#J-18808-Ljbffr