SalaryGuide
Sr. Manager of Global Strategic Marketing (GSM)
SalaryGuide, Hingham, Massachusetts, us, 02043
Responsibilities
Execute and deliver new product development projects as part of the company’s MGPP. Conduct in-depth market research to identify customer needs, trends and opportunities for growth. Demonstrate strong external focus by active engagement with Scientific Advisory Board members to gain insights into unmet needs and feedback on new product development projects. Translate market insights into product specifications by collaborating with R&D to define market and product requirements. Work with internal business partners to develop and strengthen the Market Requirements Document (MRD) and Target Product Profile (TPP) which will guide product development. Lead the commercial strategy for new product development projects in close collaboration with R&D, Medical Affairs, Regulatory, Quality and Operations. Develop and deliver the global value proposition, market segmentation, positioning, and messaging for all new products. Collaborate with internal business partners to develop the commercial launch plan, strategy, forecast, messaging and business plan. Create a culture of patient centricity and best practice sharing. Travel to attend relevant industry conferences and trade shows which may take place during weekends and holidays, attend company dinners and events as needed, meet the travel requirements of the position as described, perform other duties as assigned by the Company. Requirements
A minimum of a Bachelor's degree is required. Postgraduate qualification, PhD, MBA, or other graduate degree or equivalent experience is strongly preferred. A minimum of 5 years of dynamic experience in the medical technology industry is required. A minimum of 3 years demonstrated in pre-launch & launch activities, in-line marketing, or sales management/training experience implementing marketing strategy is required. An ability to shape and drive strategy with R&D and cross-functional teams. An ability to handle multiple demands and priorities on time, lead teams, gain alignment and drive decision-making is required. Excellent strategic planning and project management abilities. Ability to translate technical information into commercial strategy. Exceptional strategic thinking and analytical skills, ability to master complexity and to integrate insights into strategies and actions. Demonstrated ability to work cross-functionally and cross-geography. Proven track record of exceptional team and cross functional leadership. Strong executive, verbal and written communication skills are required, along with demonstrated presentation skills. International experience; specifically, previous work experience with different geographies.
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Execute and deliver new product development projects as part of the company’s MGPP. Conduct in-depth market research to identify customer needs, trends and opportunities for growth. Demonstrate strong external focus by active engagement with Scientific Advisory Board members to gain insights into unmet needs and feedback on new product development projects. Translate market insights into product specifications by collaborating with R&D to define market and product requirements. Work with internal business partners to develop and strengthen the Market Requirements Document (MRD) and Target Product Profile (TPP) which will guide product development. Lead the commercial strategy for new product development projects in close collaboration with R&D, Medical Affairs, Regulatory, Quality and Operations. Develop and deliver the global value proposition, market segmentation, positioning, and messaging for all new products. Collaborate with internal business partners to develop the commercial launch plan, strategy, forecast, messaging and business plan. Create a culture of patient centricity and best practice sharing. Travel to attend relevant industry conferences and trade shows which may take place during weekends and holidays, attend company dinners and events as needed, meet the travel requirements of the position as described, perform other duties as assigned by the Company. Requirements
A minimum of a Bachelor's degree is required. Postgraduate qualification, PhD, MBA, or other graduate degree or equivalent experience is strongly preferred. A minimum of 5 years of dynamic experience in the medical technology industry is required. A minimum of 3 years demonstrated in pre-launch & launch activities, in-line marketing, or sales management/training experience implementing marketing strategy is required. An ability to shape and drive strategy with R&D and cross-functional teams. An ability to handle multiple demands and priorities on time, lead teams, gain alignment and drive decision-making is required. Excellent strategic planning and project management abilities. Ability to translate technical information into commercial strategy. Exceptional strategic thinking and analytical skills, ability to master complexity and to integrate insights into strategies and actions. Demonstrated ability to work cross-functionally and cross-geography. Proven track record of exceptional team and cross functional leadership. Strong executive, verbal and written communication skills are required, along with demonstrated presentation skills. International experience; specifically, previous work experience with different geographies.
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