Vice President of Growth Performance Marketing

Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion.

Compensation

Total Compensation Range:

$100,000–$150,000+ (Base salary combined with performance incentives tied to franchise growth, CAC/CPL efficiency, funnel performance, and systemwide revenue)

High Upside:

Top performers can exceed the range based on measurable growth results

Flexible structure for

full-time, part-time, or project-based

depending on the candidate

Key Responsibilities Growth Leadership

Own the full growth strategy across paid media, funnels, and customer journeys

Align execution across marketing, design, development, and operations

Lead bi-monthly performance reviews with the leadership team

Paid Media & Funnel Optimization

Own Meta + Google strategy, spend allocation, and scaling

Build franchise-ready funnels that reliably drive booked calls and high-quality leads

Reduce CAC through continuous creative, audience, and funnel testing

Tracking & Systems

Own the tracking stack: Meta CAPI, GA4, CRM, Calendly, Zapier, franchise systems

Solve attribution issues, pixel breaks, and data inconsistencies

Ensure accurate tracking of appointments, lead quality, and follow-up effectiveness

Analytics & Reporting

Monitor performance across ads, content, funnels, and user flows

Deliver weekly insights with clear, actionable priorities

Identify trends, risks, and opportunities early to stay ahead of issues

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