Caesars Entertainment
Job Description
Job Summary :
Oversee the overall strategic and operating activities for the Caesars Rewards and Casino Marketing departments. Responsible for overseeing all aspects of the Caesars Rewards player card, player tracking and the bus program. This self-motivated leader will also guide our VIP Sales and Service teams to develop and maintain lasting relationships with existing and new gaming guests with a focus on promoting brand loyalty. Candidates will partner with other Marketing leadership to develop and execute marketing calendars and VIP strategies and tactics in a cohesive, team-oriented fashion.
Qualifications : Required bachelor's degree from a four-year college or university. Required 5+ years' experience in Marketing or related experience. Required 2 years leadership experience. Required working knowledge of Microsoft Word, Excel, PowerPoint and Outlook Must be at least 21 years of age. Must possess ability to take initiative, be detail-oriented and self-motivated; have strong organizational and communication skills. Must have the ability to work on multiple projects simultaneously. Must have excellent customer service and administrative skills. Must have the ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business. Must have speed and accuracy in order to maintain maximum efficiency. Must have a sense of urgency and react quickly to changing business demands. Preferred knowledge of casino/hotel business along with experience in relational database management systems. Preferred working knowledge of the system programs/technology related to Caesars Rewards, player tracking, CMS, WINet, etc. Essential Job Functions:
Directly supervises the Caesars Rewards Supervisors and Casino Marketing team. Ensure smooth execution of all on-property events and promotions. Manages and coordinates with strategic partners to identify and develop cross-promotional opportunities. Directly plans, coordinates, implements and supervises entertainment on property. Responsible for audience selections, and customer segmentation. Organizes and executes all off-premises marketing sponsorships and events. Monitors compliance of all cross-promotional activity. Works directly with the Senior Marketing Analyst to establish reports and systems to monitor actual expenses compared to budget and take necessary action to remain within budget. Decides when variances to budget are required and provides necessary cost/benefit justification. Responsible for understanding and maintaining clean and consistent patron information between property CMS, EMS, SDS, LMS, WINet and OCRM systems. Develop proper integration and utilization of all casino related information systems. Steward of the Harrah's brand managing usage, brand standards, and development of strategic marketing plans to enhance the brand. Handles special needs of premium players. Works with Database Marketing, Events & Promotions, Planning & Analysis and directs the Casino Hosts in managing, planning, and scheduling of visits to the casino by individuals and groups of new or established mid to premium level gaming customers. Supports and supervises the acquisition and retention of mid and premium level players through the Casino Host Incentive Plan. Plans and establishes quotas; manages hosts to meet goals/quotas. Analyzes department expenses and customer development efforts to ensure maximum profitability. Hosts and entertains VIP players at special events and functions. Arranges special services for qualifying customers, including air and ground transportation, hotel accommodations, tours, and green fees / tee times. Supervises day to day operation of the Casino Host, VIP Services, and Caesars Rewards& Bus teams Responsible for Caesars Rewards customer service scores, constantly raising the bar of service delivery. Analyzes P&L reports and recommends actions. Develops and maintains policies, procedures and standards for the Casino Marketing, VIP Services and Caesars Rewards & Bus departments. Develops short- and long-range marketing plans to increase Harrah's share of the mid to premium level gaming markets. Contacts and entertains potential gaming customers, promoting and selling the attributes of the facility and area. Manages all off property VIP events and promotions. Supports cross property visitation and brand efforts with our VIP and AEP customers and assists in meeting property import/export goals. Manages all cross property (import/export) groups. Responsible for the execution of all aspects of the Caesars Rewards Program, including coupon and property promotional redemptions. Demonstrates superior customer service skills and reinforces our Customer Satisfaction Assurance objectives through training, coaching and guest interactions. Promotes all marketing programs and ensures that staff produces results against goals and measurements with program initiatives, including events, new acquisitions, Caesars Rewards enhancements, and promotions. Adheres to all Caesars Rewards policies and procedures as outlined in various program related manuals. Responsible for training presentations on Caesars Rewards. Attends Caesars Rewards corporate teleconferences/meetings. Oversees controls of Caesars Rewards inventory and equipment. Promotes departmental efficiency and effectiveness by staffing Caesars Rewards area commensurate with customer volume. Issues customer comps and offers as necessary through CMS within authorized program guidelines. Fosters creations of customer development culture throughout the casino through strategic efforts and teamwork. Maintains and submits required records and reports for Casino Marketing, Bus and Caesars Rewards. Manages vendor relationships within the regulatory environment. Manages and oversees bus line, charter, and driver scheduling. Acts as role model and always presents self as a credit to Harrah's; encourages others to do the same. Interviews and selects employees for the department. Manages long term finances, including budget preparation, capital expenditures and analysis of financial performance. Maintains a highly professional work environment; fosters a positive and fun environment for employees to grow, ensuring fairness and consistency. Administers department policies and procedures. Strives to improve and streamline departmental operations through the continuous assessment of policies and procedures, work process and program effectiveness/value. Supervises employee training and development; identifies and counsels' employees on career opportunities; reviews employee performance and administers discipline, taking appropriate action in accordance with established policies and procedures. Prepares and coordinates the delivery of performance appraisals to assigned personnel. Responsible for maintaining operations within approved budget. Acts as a role model to other employees and always presents oneself as a credit to Harrah's and encourages others to do the same. All team members will follow the Everyone Greets Everyone (EGE) policy. It is the expectation that every team member, front or back of house, should proactively seek out opportunities to greet guests and their fellow team members daily. EGE policy states teams members should: acknowledge guests and fellow team members within 10 feet; initiate friendly verbal greeting within 5 feet; keep your head up, look around ("head on a swivel"); look for opportunities to greet guests and others; please remember that when you are on the floor, you are "on stage". Team members will participate in all mandatory meetings and pre-shift BUZZ sessions. Must be able to get along with co-workers and work as a team. Ability to read, write, speak and understand English. Must be able to respond to visual and aural cues. Must present a well-groomed, professional appearance. Meets the attendance guidelines of the job and comply with all state, federal and regulatory policies and procedures. Must be able to work a varied schedule including holidays, nights and weekends as needed. Must be able to work a reasonable amount of overtime when required. Perform other duties as assigned. Physical, Mental & Environmental Demands:
Must be able to work in a fast-paced environment involving constant public contact. Must be able to respond calmly and handle multiple customer demands. Must be able to maneuver to all areas of the casino. Must be able to lift and carry up to 10 pounds. Must have manual dexterity to operate a computer and other necessary office equipment. Must be able to stand for long periods of time. Must be able to work in areas containing secondhand smoke, dust, loud noises and bright lights.
Harrah's reserves the right to make changes to this job description whenever necessary. It is our policy to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, or marital status. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
Preference is given to qualified Iowa tribal members and members of other federally recognized tribes.
Job Summary :
Oversee the overall strategic and operating activities for the Caesars Rewards and Casino Marketing departments. Responsible for overseeing all aspects of the Caesars Rewards player card, player tracking and the bus program. This self-motivated leader will also guide our VIP Sales and Service teams to develop and maintain lasting relationships with existing and new gaming guests with a focus on promoting brand loyalty. Candidates will partner with other Marketing leadership to develop and execute marketing calendars and VIP strategies and tactics in a cohesive, team-oriented fashion.
Qualifications : Required bachelor's degree from a four-year college or university. Required 5+ years' experience in Marketing or related experience. Required 2 years leadership experience. Required working knowledge of Microsoft Word, Excel, PowerPoint and Outlook Must be at least 21 years of age. Must possess ability to take initiative, be detail-oriented and self-motivated; have strong organizational and communication skills. Must have the ability to work on multiple projects simultaneously. Must have excellent customer service and administrative skills. Must have the ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business. Must have speed and accuracy in order to maintain maximum efficiency. Must have a sense of urgency and react quickly to changing business demands. Preferred knowledge of casino/hotel business along with experience in relational database management systems. Preferred working knowledge of the system programs/technology related to Caesars Rewards, player tracking, CMS, WINet, etc. Essential Job Functions:
Directly supervises the Caesars Rewards Supervisors and Casino Marketing team. Ensure smooth execution of all on-property events and promotions. Manages and coordinates with strategic partners to identify and develop cross-promotional opportunities. Directly plans, coordinates, implements and supervises entertainment on property. Responsible for audience selections, and customer segmentation. Organizes and executes all off-premises marketing sponsorships and events. Monitors compliance of all cross-promotional activity. Works directly with the Senior Marketing Analyst to establish reports and systems to monitor actual expenses compared to budget and take necessary action to remain within budget. Decides when variances to budget are required and provides necessary cost/benefit justification. Responsible for understanding and maintaining clean and consistent patron information between property CMS, EMS, SDS, LMS, WINet and OCRM systems. Develop proper integration and utilization of all casino related information systems. Steward of the Harrah's brand managing usage, brand standards, and development of strategic marketing plans to enhance the brand. Handles special needs of premium players. Works with Database Marketing, Events & Promotions, Planning & Analysis and directs the Casino Hosts in managing, planning, and scheduling of visits to the casino by individuals and groups of new or established mid to premium level gaming customers. Supports and supervises the acquisition and retention of mid and premium level players through the Casino Host Incentive Plan. Plans and establishes quotas; manages hosts to meet goals/quotas. Analyzes department expenses and customer development efforts to ensure maximum profitability. Hosts and entertains VIP players at special events and functions. Arranges special services for qualifying customers, including air and ground transportation, hotel accommodations, tours, and green fees / tee times. Supervises day to day operation of the Casino Host, VIP Services, and Caesars Rewards& Bus teams Responsible for Caesars Rewards customer service scores, constantly raising the bar of service delivery. Analyzes P&L reports and recommends actions. Develops and maintains policies, procedures and standards for the Casino Marketing, VIP Services and Caesars Rewards & Bus departments. Develops short- and long-range marketing plans to increase Harrah's share of the mid to premium level gaming markets. Contacts and entertains potential gaming customers, promoting and selling the attributes of the facility and area. Manages all off property VIP events and promotions. Supports cross property visitation and brand efforts with our VIP and AEP customers and assists in meeting property import/export goals. Manages all cross property (import/export) groups. Responsible for the execution of all aspects of the Caesars Rewards Program, including coupon and property promotional redemptions. Demonstrates superior customer service skills and reinforces our Customer Satisfaction Assurance objectives through training, coaching and guest interactions. Promotes all marketing programs and ensures that staff produces results against goals and measurements with program initiatives, including events, new acquisitions, Caesars Rewards enhancements, and promotions. Adheres to all Caesars Rewards policies and procedures as outlined in various program related manuals. Responsible for training presentations on Caesars Rewards. Attends Caesars Rewards corporate teleconferences/meetings. Oversees controls of Caesars Rewards inventory and equipment. Promotes departmental efficiency and effectiveness by staffing Caesars Rewards area commensurate with customer volume. Issues customer comps and offers as necessary through CMS within authorized program guidelines. Fosters creations of customer development culture throughout the casino through strategic efforts and teamwork. Maintains and submits required records and reports for Casino Marketing, Bus and Caesars Rewards. Manages vendor relationships within the regulatory environment. Manages and oversees bus line, charter, and driver scheduling. Acts as role model and always presents self as a credit to Harrah's; encourages others to do the same. Interviews and selects employees for the department. Manages long term finances, including budget preparation, capital expenditures and analysis of financial performance. Maintains a highly professional work environment; fosters a positive and fun environment for employees to grow, ensuring fairness and consistency. Administers department policies and procedures. Strives to improve and streamline departmental operations through the continuous assessment of policies and procedures, work process and program effectiveness/value. Supervises employee training and development; identifies and counsels' employees on career opportunities; reviews employee performance and administers discipline, taking appropriate action in accordance with established policies and procedures. Prepares and coordinates the delivery of performance appraisals to assigned personnel. Responsible for maintaining operations within approved budget. Acts as a role model to other employees and always presents oneself as a credit to Harrah's and encourages others to do the same. All team members will follow the Everyone Greets Everyone (EGE) policy. It is the expectation that every team member, front or back of house, should proactively seek out opportunities to greet guests and their fellow team members daily. EGE policy states teams members should: acknowledge guests and fellow team members within 10 feet; initiate friendly verbal greeting within 5 feet; keep your head up, look around ("head on a swivel"); look for opportunities to greet guests and others; please remember that when you are on the floor, you are "on stage". Team members will participate in all mandatory meetings and pre-shift BUZZ sessions. Must be able to get along with co-workers and work as a team. Ability to read, write, speak and understand English. Must be able to respond to visual and aural cues. Must present a well-groomed, professional appearance. Meets the attendance guidelines of the job and comply with all state, federal and regulatory policies and procedures. Must be able to work a varied schedule including holidays, nights and weekends as needed. Must be able to work a reasonable amount of overtime when required. Perform other duties as assigned. Physical, Mental & Environmental Demands:
Must be able to work in a fast-paced environment involving constant public contact. Must be able to respond calmly and handle multiple customer demands. Must be able to maneuver to all areas of the casino. Must be able to lift and carry up to 10 pounds. Must have manual dexterity to operate a computer and other necessary office equipment. Must be able to stand for long periods of time. Must be able to work in areas containing secondhand smoke, dust, loud noises and bright lights.
Harrah's reserves the right to make changes to this job description whenever necessary. It is our policy to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, or marital status. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
Preference is given to qualified Iowa tribal members and members of other federally recognized tribes.