Texas State Library and Archives Commision is hiring: Media Strategy Director in

The ideal candidate is a confident communicator fluent in the language of media-terms like DSP, CPA, IVT, ROAS, and AVOC are part of your daily vocabulary-but you also know how to translate complex performance data into actionable insights for clients and internal teams.

Main Duties and Responsibilities
• Oversee and manage the media planning process for multiple clients, providing leadership, strategic direction, and innovation.
• Act as the senior media lead across digital, social, and traditional platforms, ensuring alignment with client objectives and KPIs.
• Develop and present strategic media recommendations, plans, and rationale to clients and internal stakeholders.
• Lead cross-department collaboration with Account, Strategy, Creative, and Analytics teams to build integrated marketing solutions.
• Manage the media planning lifecycle, including research, strategy, evaluation, plan development, and campaign execution.
• Ensure campaigns deliver against measurable business objectives and audience strategies.
• Lead high-level media partner negotiations to maximize value, visibility, and return on investment.
• Guide and mentor media supervisors and strategists, fostering professional development and collaboration.
• Identify and present new opportunities, emerging trends, and technologies to enhance client performance.
• Participate in new business pitches, contributing to agency growth and thought leadership.
• Maintain a deep understanding of client industries, audiences, and competitive landscapes.
• Oversee staff performance reviews, workload assignments, and training opportunities to ensure team success.
• Depending on client needs, may specialize in specific channels such as programmatic, social, or broadcast media.
• Maintain professionalism, attention to detail, and accuracy in all deliverables and interactions.
• Perform other duties and projects as assigned.

Knowledge and Skills Required
• Bachelor's degree in Advertising, Marketing, Communications, or a related field (or equivalent experience).
• 8+ years of experience in media planning, buying, or strategy, with at least two years in a supervisory role.
• Proven success leading cross-channel media strategies across digital, social, and traditional platforms.
• Familiarity with major media and analytics tools such as Advantage, Strata/Freewheel, Google Ads, Meta Ads Manager, The Trade Desk, Google Analytics, and Google Campaign Manager.
• Strong understanding of research tools, including Kantar, GWI, and Scarborough.
• Excellent communication, presentation, and leadership skills.
• Demonstrated ability to manage teams, foster collaboration, and build client relationships.
• Strategic thinker with strong analytical and creative problem-solving abilities.
• Self-motivated and detail-oriented, with a proactive approach to project management.
• Passion for media, technology, and staying ahead of emerging trends.