Association Of Zoos & Aquariums
Marketing Assistant
The Marketing Assistant supports the organization’s marketing and communications initiatives through content creation, social media management, digital design, website support, and media outreach. This role is ideal for a creative, detail-oriented communicator who enjoys working across multiple channels to help elevate brand awareness and engagement.
This position includes occasional evening and weekend hours as needed.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Content Creation & Writing
Write and edit compelling content for newsletters, websites, social media, press releases, and marketing materials.
Ensure consistent brand voice, accuracy, and quality across all communications.
Social Media Management
Assist in planning, creating, scheduling, and monitoring content across social media platforms.
Track engagement metrics and contribute ideas to strengthen online presence and audience growth.
Graphic Design & Visual Content
Develop basic graphics for digital and print use (e.g., social media assets, flyers, signage, email headers).
Assist with layout, formatting, and visual storytelling.
Capture and edit photos and/or video for use across marketing channels.
Website Administration
Update and manage website content, ensuring accuracy and alignment with brand messaging.
Support new web pages or content features; WordPress experience strongly preferred.
Email Marketing
Create and deploy e-blasts, newsletters, and automated campaigns.
Assist with list management and reporting; experience with Mailchimp and/or Constant Contact preferred.
Media & Public Relations Support
Support media outreach and respond to incoming media inquiries as needed.
General Marketing Support
Assist with event promotion, collateral development, and campaign coordination.
Contribute to brainstorming sessions and help execute marketing plans.
QUALIFICATIONS:
The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Proven strength in writing, editing, and storytelling skills.
Basic graphic design skills (e.g., Canva, Adobe Creative Cloud, or similar).
Photography and photo-editing experience.
Familiarity with website content management systems (WordPress strongly preferred).
Experience designing or deploying email campaigns (Mailchimp, Constant Contact, or similar).
Strong organizational skills and attention to detail.
Ability to work both independently and collaboratively.
Basic understanding of SEO, analytics, and digital marketing trends.
Coursework or degree in marketing, communications, journalism, graphic design, or related field.
Strong communication and interpersonal skills.
Comfortable juggling multiple projects and deadlines.
Proficient in Microsoft Office suite of products.
Creative, proactive, and eager to learn.
Media relations experience or exposure to public relations tasks preferred.
Interest in expanding skills across digital marketing, design, and communications.
LANGUAGE AND REASONING ABILITY:
Ability to respond to common inquiries, requests, or complaints from guests, staff, and media in a clear, effective, kind and courteous manner.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Multi-lingual is a plus.
Job Details This is a full time, non-exempt position reporting to the Marketing & Communications Manager.
20.00-22.00 per hour
How to Apply Please send cover letter and resume to HR@centralfloridazoo.org
#J-18808-Ljbffr
This position includes occasional evening and weekend hours as needed.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Content Creation & Writing
Write and edit compelling content for newsletters, websites, social media, press releases, and marketing materials.
Ensure consistent brand voice, accuracy, and quality across all communications.
Social Media Management
Assist in planning, creating, scheduling, and monitoring content across social media platforms.
Track engagement metrics and contribute ideas to strengthen online presence and audience growth.
Graphic Design & Visual Content
Develop basic graphics for digital and print use (e.g., social media assets, flyers, signage, email headers).
Assist with layout, formatting, and visual storytelling.
Capture and edit photos and/or video for use across marketing channels.
Website Administration
Update and manage website content, ensuring accuracy and alignment with brand messaging.
Support new web pages or content features; WordPress experience strongly preferred.
Email Marketing
Create and deploy e-blasts, newsletters, and automated campaigns.
Assist with list management and reporting; experience with Mailchimp and/or Constant Contact preferred.
Media & Public Relations Support
Support media outreach and respond to incoming media inquiries as needed.
General Marketing Support
Assist with event promotion, collateral development, and campaign coordination.
Contribute to brainstorming sessions and help execute marketing plans.
QUALIFICATIONS:
The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Proven strength in writing, editing, and storytelling skills.
Basic graphic design skills (e.g., Canva, Adobe Creative Cloud, or similar).
Photography and photo-editing experience.
Familiarity with website content management systems (WordPress strongly preferred).
Experience designing or deploying email campaigns (Mailchimp, Constant Contact, or similar).
Strong organizational skills and attention to detail.
Ability to work both independently and collaboratively.
Basic understanding of SEO, analytics, and digital marketing trends.
Coursework or degree in marketing, communications, journalism, graphic design, or related field.
Strong communication and interpersonal skills.
Comfortable juggling multiple projects and deadlines.
Proficient in Microsoft Office suite of products.
Creative, proactive, and eager to learn.
Media relations experience or exposure to public relations tasks preferred.
Interest in expanding skills across digital marketing, design, and communications.
LANGUAGE AND REASONING ABILITY:
Ability to respond to common inquiries, requests, or complaints from guests, staff, and media in a clear, effective, kind and courteous manner.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Multi-lingual is a plus.
Job Details This is a full time, non-exempt position reporting to the Marketing & Communications Manager.
20.00-22.00 per hour
How to Apply Please send cover letter and resume to HR@centralfloridazoo.org
#J-18808-Ljbffr