SalaryGuide
Responsibilities
Strategy Development: Assess marketing opportunities, lead consumer and audience insight initiatives, and build acquisition-focused strategies for new market segments and verticals.
Campaign Execution: Develop and launch integrated campaigns across paid, owned, earned, and in-app channels, collaborating with Creative, Growth, Retention, and Social/Influencer teams.
Cross-functional Collaboration: Partner with Product, Operations, Analytics, and other stakeholders to define goals, measurement plans, and share best practices.
Performance Measurement: Establish KPIs and measurement systems, report on key metrics, and communicate progress to leadership and other teams.
Market & Trend Analysis: Remain current on marketing best practices, evolving cultural trends, and competitive landscape to inform strategic decision-making.
Go-to-Market Leadership: Drive go-to-market launches and initiatives targeting customer acquisition, engagement during key seasonal/cultural moments, and adoption of strategic products.
Team Leadership: Foster collaborative relationships across internal and external partners; present recommendations and campaign results to senior management.
Requirements
Bachelor’s degree required; MBA preferred.
6+ years of professional experience in B2C marketing within corporate or startup environments.
Demonstrated fluency with the entire marketing mix and funnel tactics.
Proven success leading integrated go-to-market campaigns that drive measurable business impact.
Strong ability to find actionable trends in data and build audience-first insights.
Exceptional communication, influencing, and relationship-building skills.
Creative and collaborative mindset; adept at working with diverse teams and solving complex problems.
High degree of reliability, self-motivation, and ability to multi-task.
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Strategy Development: Assess marketing opportunities, lead consumer and audience insight initiatives, and build acquisition-focused strategies for new market segments and verticals.
Campaign Execution: Develop and launch integrated campaigns across paid, owned, earned, and in-app channels, collaborating with Creative, Growth, Retention, and Social/Influencer teams.
Cross-functional Collaboration: Partner with Product, Operations, Analytics, and other stakeholders to define goals, measurement plans, and share best practices.
Performance Measurement: Establish KPIs and measurement systems, report on key metrics, and communicate progress to leadership and other teams.
Market & Trend Analysis: Remain current on marketing best practices, evolving cultural trends, and competitive landscape to inform strategic decision-making.
Go-to-Market Leadership: Drive go-to-market launches and initiatives targeting customer acquisition, engagement during key seasonal/cultural moments, and adoption of strategic products.
Team Leadership: Foster collaborative relationships across internal and external partners; present recommendations and campaign results to senior management.
Requirements
Bachelor’s degree required; MBA preferred.
6+ years of professional experience in B2C marketing within corporate or startup environments.
Demonstrated fluency with the entire marketing mix and funnel tactics.
Proven success leading integrated go-to-market campaigns that drive measurable business impact.
Strong ability to find actionable trends in data and build audience-first insights.
Exceptional communication, influencing, and relationship-building skills.
Creative and collaborative mindset; adept at working with diverse teams and solving complex problems.
High degree of reliability, self-motivation, and ability to multi-task.
#J-18808-Ljbffr