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SalaryGuide

Performance Marketing Coordinator

SalaryGuide, New Haven, Connecticut, us, 06540

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Responsibilities

Manage paid media campaigns including Search, Social, Display, and Video

Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing

Report on campaign performance and provide insights and strategic recommendations for performance improvement

Collaborate with Account Management, Strategy, Analytics, and UX internal teams

Build digital media campaigns and support day-to-day campaign management and optimizations

Manage, monitor & communicate pacing and performance for selected clients

Generate ad mock-ups for internal & client review

Use reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendations

Requirements

0-1+ years of agency/in‑house performance marketing experience

0-1+ years of experience working in ad consoles such as Google Ads, Meta, etc. Familiarity with paid search and paid social is strongly preferred.

Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines

Excellent verbal and written communication skills and the ability to work both individually and in a team environment – strong ability to articulate and document findings and recommendations

0-1+ years of experience in campaign planning and activation (Search, Social, Display, Video, etc.)

Familiarity with tagging platforms (Google Tag Manager, Tealium etc.)

Familiarity with CRO and/or SEO is a plus

Preferred

Experience in campaign planning and activation (Search, Social, Display, Video, etc.)

Familiarity with tagging platforms (Google Tag Manager, Tealium etc.)

Familiarity with CRO and/or SEO is a plus

Benefits

Healthcare, Dental & Vision Insurance, Theo covers 75%

Matching 401K - 100% up to 4%

Unlimited PTO

Maternity/Paternity benefits

Remote work support

Complementary supplemental insurance

Unlimited volunteer time

Charity matching

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