Offensive Marketing Group is hiring: Digital Advertising Specialist in Phoenix

Offensive Marketing Group (OMG) is a full-service marketing agency specializing in the firearms, outdoors, hunting, fishing, and defense industries. We partner with innovative brands to build powerful digital presences, drive measurable results, and connect with passionate audiences. Our team combines deep industry knowledge with cutting-edge marketing expertise to deliver exceptional work for clients who share our passion for the outdoors lifestyle. From social media and content creation to digital advertising and SEO, we're dedicated to helping our clients succeed in competitive markets. Come be a part of something extraordinary with Offensive Marketing Group! About the Role The Digital Advertising Specialist works cross-functionally within the digital marketing and account management teams to create, execute, and optimize digital advertising campaigns that drive traffic, convert sales, and increase brand awareness. You'll be comfortable setting up, creating, and constantly optimizing campaigns through various channels such as Meta, Google, Programmatic, TikTok, and LinkedIn. The ideal candidate brings a data-driven mindset, analytical expertise, and the ability to communicate complex strategies to clients effectively. This is an in-person position based out of our office in north Phoenix, Arizona. Please do not apply if you are not able to work in the office five days a week. Learn more about us at www.offensivegroup.com Key Responsibilities Campaign Management & Optimization Set up, execute, and optimize digital marketing campaigns including SEM, PPC, social media, and display advertising Conduct A/B testing on variables within campaigns to optimize results and improve effectiveness Manage campaign budgets and schedules, ensuring timely delivery and maximum ROI Identify trends and adjust ad spend and strategies accordingly to maximize performance Analyze current and prospective client digital positions to make recommendations for enhanced performance Creative Development Create static display ad images using Canva and/or Adobe Creative Suite Produce basic video ads for digital campaigns Develop ad creative variations for A/B testing Ensure all ad creative meets platform specifications and brand guidelines Analytics & Reporting Monitor performance of digital marketing campaigns against predefined goals (ROI and KPIs) Provide comprehensive reports to clients and generate custom reports on request Measure and report on all aspects of digital campaigns using analytics platforms Conduct data analysis to identify performance trends and optimization opportunities Experience with tracking/UTM setups, debugging, and monitoring Effectively communicate with clients, explaining strategies and presenting results through reports and charts Generate monthly reports that provide additional data, identify performance trends, and offer recommendations Support sales and service teams in assessing and recommending digital marketing campaigns Maintain elevated professionalism and tact when dealing with high-level clients Cross-Functional Collaboration Work closely with design, content, social, and creative teams to improve campaign performance Coordinate with account managers to align campaign strategy with client objectives Provide business development support throughout the campaign lifecycle Collaborate on market research and competitive analysis Required Qualifications Experience & Education Bachelor's degree in Marketing, Communications, Media Analytics, or related field (preferred) 2+ years of hands‑on ad account management in an agency setting Experience managing $100K+ budgets and campaigns for multiple clients Proven track record of campaign optimization and performance improvement Technical Skills Deep understanding of digital advertising execution and best practices for optimization Experience with Google Ads, Meta Business Manager, and other major ad platforms Proficiency in data analytics, analysis, and reporting tools Microsoft Excel and Google Suite experience (ad hoc reporting from multiple data sources) Experience with tracking/UTM setups, debugging, and monitoring Basic graphic design skills using Canva and/or Adobe Creative Suite (Photoshop, Illustrator) Ability to create static display ads and basic video ads for digital campaigns Google AdWords and Analytics certification (preferred) Analytical & Strategic Abilities Highly analytical with ability to understand all angles of digital marketing Highly detailed with ability to analyze and identify conflicts, errors, or insights within large datasets Able to make data‑driven recommendations to improve campaign performance Experience dealing with B2C and B2B campaigns successfully Core Competencies Self‑motivated with a positive attitude Elevated level of professionalism and tact with clients Strong communication skills (written and verbal) Ability to work in fast‑paced environment and manage multiple priorities Collaborative team player who embraces working with digital marketing teams Stand Out Qualifications The following experience will make your application stand out: Prior work experience at an advertising or marketing agency Experience in the firearms, outdoors, hunting, and fishing industries Experience with national or regional‑level campaigns Deep knowledge of firearm products, brands, and industry trends Personal experience with firearms, hunting, fishing, or outdoor sports Understanding of firearms regulations, compliance, and advertising restrictions Experience working with third‑party booking engines Advanced graphic design or motion graphics skills Job Type Full‑time in office Schedule Monday - Friday, 9 AM - 5 PM (in‑office) Salary $60,000 – $75,000 per year (based on experience) Additional Compensation 401(k) with company matching Health insurance Vision insurance Paid time off To Apply Submit your resume and a brief cover letter to jared@offensivegroup.com. Offensive Marketing Group is an equal opportunity employer. Referrals increase your chances of interviewing at Offensive Marketing Group by 2x. Get notified about new Advertising Specialist jobs in Phoenix, AZ . #J-18808-Ljbffr