Interfell is hiring: SEO SPECIALIST in Town of Poland
Interfell, Town of Poland, NY, United States
- SEO tactics
- Google Analytics
- +2
The SEO Specialist is responsible for delivering premium-level Search Engine Optimization services to help clients achieve their goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating client websites, and implementing strategies to improve site performance. The role involves monthly collaboration with Digital Marketing Managers and other internal stakeholders such as SEO Copywriters, Performance Managers, Campaign Coordinators, and Social Coordinators. The SEO Specialist also serves as the main point of contact for all organic search-related questions and initiatives.
- Collaborate with internal stakeholders on additional strategies to help the client achieve their goals, and generally act as consultant for client’s online search presence.
- Serves as key SEO liaison to Digital Marketing Manager by completing search engine related requests like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand.
- Collaborate with internal stakeholders (Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators on digital marketing strategies to support the client).
- Improve client site performance and KPIs by utilizing white hat search engine optimization tactics. Implement determined strategic content strategy based on site performance and dealer needs; appropriately optimize custom pages and content added to the site.
- Utilizing the client's analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.
- Consolidates and synthesizes customer data and organic website performance, and presents information in client-facing reports that articulates the value of the Premium SEO program. Reports include key performance metrics, impact of previous SEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context.
- Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, and Moz Pro to assist with identifying potential site opportunities.
- Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.
- Continually increase SEO knowledge by attending SEO team knowledge share sessions, office hours, and other continuing education opportunities, and fulfill all duties assigned.
Hard Skills
Search algorithms and SEO tactics.
Website performance metrics analysis.
SEO and analytics tools.
Basic knowledge of HTML.
Understanding of digital marketing strategies and content optimization.
Soft Skills
Excellent written and verbal communication skills.
Analytical and detail-oriented mindset.
Time management.
Interpersonal and collaboration skills.
Problem solving.
Knowledge and experience
- High School Diploma and at least 3 years of experience in a related field; orA post-secondary degree or certification in a related discipline and up to 1 year of relevant experience; or5 years of experience in a related field instead of formal education.
- Understanding of how search algorithms work
- Knowledge of search engine optimization tactics
- Ability to manage competing priorities
- Working knowledge of Google Analytics, Google Search Console, and other industry tools
- Basic knowledge of Microsoft Office and HTML
- Excellent written and verbal English communication skills
- Self-directed, driven, and enthusiastic
- Automotive experience, broad knowledge of digital marketing strategy is a plus
- Additional certifications (Google Analytics, Adwords, Hubspot, etc.) is a nice to have
Professional Fields
Marketing.
Related fields.
Ventajas
USA Contractor
100% Remote
Holidays Off
Paid Time Off
Health Insurance Assistance Program
Excellent teamwork and work environment
Training and upskilling opportunities
High-impact role shaping the company’s data ecosystem and AI capabilities
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To help us streamline our process, please only apply if you meet the listed requirements and they are reflected in your CV. If not, we encourage you to stay tuned for future opportunities where you can shine. Thank you for your understanding!