ROI Revolution, Inc.
Digital Marketing Analyst
ROI Revolution, Inc., Raleigh, North Carolina, United States, 27601
Digital Marketing Analyst – ROI Revolution, Inc.
Do you enjoy creatively solving complex problems, analyzing data, and uncovering insights that lead to smarter decisions? If you have strong analytical and critical thinking skills, this Digital Marketing Analyst role could be perfect for you! You’ll develop expertise in paid search while collaborating with a best‑in‑class team to manage campaigns on Google Ads and Microsoft Advertising. This role gives you the opportunity to leverage your skills, make an impact, and grow your career in a fast‑paced environment.
How will you make a difference? As a Digital Marketing Analyst, you’ll drive client success by creating and optimizing paid search campaigns that increase visibility, engagement, and revenue. Your insights and decisions will directly influence how our clients connect with their audiences and achieve their business goals.
What will you do?
Create and optimize campaigns across Google Ads and Microsoft Advertising to support overall client business goals, including targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics.
Communicate regularly with clients, both scheduled and ad‑hoc, on performance trends, progress on tests and optimizations, and timelines for upcoming campaign work.
Analyze, assess, and diagnose campaign performance regularly to identify trends and opportunities, making data‑driven decisions and optimizations that improve results.
Translate analytical insights into clear, actionable recommendations that shape campaign strategy.
Create and implement new test ideas or experiments in client accounts to gain learnings that evolve client channel strategy.
Partner with Paid Media Strategists to align on goals, strategy and priorities, ensuring paid search campaigns support the broader digital marketing and business goals.
Perform other duties as assigned or as we learn your interests and strengths.
Requirements
Bachelor’s degree in Business, Marketing, Mathematics, Analytics, or a related field.
Essential Qualifications
Demonstrated analytical thinking, with experience interpreting data, uncovering trends, and translating insights into actionable strategies.
Comfort and ability to adapt in a fast‑paced, ever‑changing environment.
Proven creative problem‑solving skills to overcome challenges and deliver results.
Strong time‑management and organizational skills, demonstrated through effective task prioritization and consistent on‑time delivery.
Clear written and verbal communication skills, with the ability to collaborate across teams and engage clients professionally.
Passion for delivering high‑quality client service and contributing to client success.
Proficient in Microsoft Excel and PowerPoint, including pivot tables, VLOOKUPs, and chart creation, with the ability to analyze and present campaign data.
Eager to learn and experiment with new tools, technologies, and approaches in digital marketing.
Embodies ROI’s core values and willing to actively contribute to a collaborative team environment.
Job Details
Base pay range: $72,750.00/yr – $76,000.00/yr.
Seniority level: Entry level.
Employment type: Full‑time.
job function: Management and Manufacturing.
Industry: Advertising Services.
Benefits
Work‑life integration supported by a hybrid work environment and core office hours.
Thoughtfully designed workspace for collaboration, deep work, and downtime.
20 days of PTO with incremental increases as your ROI career progresses.
10 paid holidays.
Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental).
Paid disability and life insurance.
Monthly education bonus.
Training and mentorship programs designed for personal and professional growth.
Team lunches twice per quarter.
Quarterly team builders.
Fully stocked kitchen and catered weekly lunch.
Eco‑friendly office with onsite gym and game room.
Equal‑Opportunity Statement ROI Revolution is an equal‑opportunity employer and is committed to fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race,, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.
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How will you make a difference? As a Digital Marketing Analyst, you’ll drive client success by creating and optimizing paid search campaigns that increase visibility, engagement, and revenue. Your insights and decisions will directly influence how our clients connect with their audiences and achieve their business goals.
What will you do?
Create and optimize campaigns across Google Ads and Microsoft Advertising to support overall client business goals, including targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics.
Communicate regularly with clients, both scheduled and ad‑hoc, on performance trends, progress on tests and optimizations, and timelines for upcoming campaign work.
Analyze, assess, and diagnose campaign performance regularly to identify trends and opportunities, making data‑driven decisions and optimizations that improve results.
Translate analytical insights into clear, actionable recommendations that shape campaign strategy.
Create and implement new test ideas or experiments in client accounts to gain learnings that evolve client channel strategy.
Partner with Paid Media Strategists to align on goals, strategy and priorities, ensuring paid search campaigns support the broader digital marketing and business goals.
Perform other duties as assigned or as we learn your interests and strengths.
Requirements
Bachelor’s degree in Business, Marketing, Mathematics, Analytics, or a related field.
Essential Qualifications
Demonstrated analytical thinking, with experience interpreting data, uncovering trends, and translating insights into actionable strategies.
Comfort and ability to adapt in a fast‑paced, ever‑changing environment.
Proven creative problem‑solving skills to overcome challenges and deliver results.
Strong time‑management and organizational skills, demonstrated through effective task prioritization and consistent on‑time delivery.
Clear written and verbal communication skills, with the ability to collaborate across teams and engage clients professionally.
Passion for delivering high‑quality client service and contributing to client success.
Proficient in Microsoft Excel and PowerPoint, including pivot tables, VLOOKUPs, and chart creation, with the ability to analyze and present campaign data.
Eager to learn and experiment with new tools, technologies, and approaches in digital marketing.
Embodies ROI’s core values and willing to actively contribute to a collaborative team environment.
Job Details
Base pay range: $72,750.00/yr – $76,000.00/yr.
Seniority level: Entry level.
Employment type: Full‑time.
job function: Management and Manufacturing.
Industry: Advertising Services.
Benefits
Work‑life integration supported by a hybrid work environment and core office hours.
Thoughtfully designed workspace for collaboration, deep work, and downtime.
20 days of PTO with incremental increases as your ROI career progresses.
10 paid holidays.
Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental).
Paid disability and life insurance.
Monthly education bonus.
Training and mentorship programs designed for personal and professional growth.
Team lunches twice per quarter.
Quarterly team builders.
Fully stocked kitchen and catered weekly lunch.
Eco‑friendly office with onsite gym and game room.
Equal‑Opportunity Statement ROI Revolution is an equal‑opportunity employer and is committed to fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race,, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.
#J-18808-Ljbffr