Extenteam
This job description outlines a marketing leadership role at Extenteam, a staffing and proptech company serving short-term rental operators. The role reports to the CRO (based in London) with direct access to the Founder, and is part of a new in-person Miami-based cohort focused on building an execution-minded team.
What You\'ll Own
Translate business objectives into a high-impact marketing strategy that drives measurable growth for multiple SKUs (Tailwind Platform, x10Labs.AI, B2C Simplehost project, and legacy business unit) Define positioning and messaging that resonates with our target audiences in [B2B SaaS/proptech/short-term rentals] Collaborate with the CRO and executive team to align marketing initiatives with revenue goals Build the marketing function as we scale, eventually hiring and leading a team Budget & Performance Management
Own the marketing budget (over $500K annually) with relentless focus on ROI and performance optimization Report monthly on pipeline contribution, MQLs, CAC, attribution, and other key KPIs Make data-driven decisions on channel mix and resource allocation Agency & Stakeholder Management
Lead and manage our digital and content agency partners, including hiring, firing, and performance management Find and manage specialist ICs or contractors when needed Align internal stakeholders across Sales, Product, and Operations on marketing priorities Demand Generation & Sales Enablement
Drive qualified pipeline through ABM, paid media, webinars, content, and full-funnel campaigns Equip the Sales team with collateral, tools, and messaging that converts Partner closely with Sales to understand buyer pain points and optimize conversion rates Content & Digital Marketing
Oversee content strategy and execution across blogs, webinars, case studies, thought leadership, and video Manage our website experience, SEO strategy, and social presence (LinkedIn, YouTube, TikTok) Ensure content supports both top-of-funnel awareness and bottom-of-funnel conversion Marketing Operations & Analytics
Ensure seamless marketing automation and CRM integration Build dashboards and reporting infrastructure to track MQLs, attribution, web performance, and campaign effectiveness Implement systems and processes that scale as we grow Events & Brand Building
Lead strategy for industry conferences and signature brand activations Build a brand presence that differentiates us in the market Who You Are
Required: 5-10+ years
in B2B marketing with at least 3+ years in growth or performance marketing roles Hands-on leadership experience:
You\'ve built or scaled marketing functions, ideally at a startup or high-growth company B2B SaaS, proptech, or short-term rental experience
(or adjacent industries) Performance-driven mindset:
You live in the data and make decisions based on metrics like CAC, MQLs, pipeline contribution, and attribution Agency management experience:
You know how to hire, brief, manage, and hold agencies accountable Budget ownership:
You\'ve managed $500K+ marketing budgets and can show ROI Strategic yet scrappy:
You can zoom out to set strategy, then roll up your sleeves to write copy, build landing pages, or analyze spreadsheets Excellent communicator:
You can inspire executives, align cross-functional teams, and tell compelling stories Must be within commutable distance of Miami, Florida or be willing to relocate Bonus Points
Entrepreneurial background:
You\'ve founded a company or been an early employee (employee #5-50) at a startup Full-stack marketer:
Experience across content, paid media, SEO, events, ABM, and marketing ops Creative experimenter:
You\'ve launched unconventional campaigns or growth experiments that moved the needle Team builder:
You\'ve hired and managed marketing teams or ICs Technical fluency:
Comfortable with marketing automation platforms (HubSpot, ActiveCampaign), GTM tools and ad platforms Why Join Extenteam
Build from the ground up:
Shape our marketing function and strategy—this is your chance to leave a mark Executive visibility:
Report directly to the CRO and collaborate with the leadership team including Founder & CEO Ownership & autonomy:
We trust you to own your domain and make bold decisions Growth trajectory:
As we scale, you\'ll build and lead a team Competitive compensation:
$140K-$180K base + 10-20% bonus + equity (0.25%-0.75%) Miami-based team:
Work alongside a talented, in-office team 4 days/week in Downtown Miami Our Interview Process
Intro call
with Founder (30 min) Hiring manager Interview
with CRO (60 min) Case study or take-home assignment
(marketing strategy or campaign plan) Team interviews
with [CTO, Head of Sales, and/or key stakeholders] (2-3 hours) Reference checks and offer
We move quickly for the right candidate. You can expect to complete the process within 2-3 weeks.
#J-18808-Ljbffr
Translate business objectives into a high-impact marketing strategy that drives measurable growth for multiple SKUs (Tailwind Platform, x10Labs.AI, B2C Simplehost project, and legacy business unit) Define positioning and messaging that resonates with our target audiences in [B2B SaaS/proptech/short-term rentals] Collaborate with the CRO and executive team to align marketing initiatives with revenue goals Build the marketing function as we scale, eventually hiring and leading a team Budget & Performance Management
Own the marketing budget (over $500K annually) with relentless focus on ROI and performance optimization Report monthly on pipeline contribution, MQLs, CAC, attribution, and other key KPIs Make data-driven decisions on channel mix and resource allocation Agency & Stakeholder Management
Lead and manage our digital and content agency partners, including hiring, firing, and performance management Find and manage specialist ICs or contractors when needed Align internal stakeholders across Sales, Product, and Operations on marketing priorities Demand Generation & Sales Enablement
Drive qualified pipeline through ABM, paid media, webinars, content, and full-funnel campaigns Equip the Sales team with collateral, tools, and messaging that converts Partner closely with Sales to understand buyer pain points and optimize conversion rates Content & Digital Marketing
Oversee content strategy and execution across blogs, webinars, case studies, thought leadership, and video Manage our website experience, SEO strategy, and social presence (LinkedIn, YouTube, TikTok) Ensure content supports both top-of-funnel awareness and bottom-of-funnel conversion Marketing Operations & Analytics
Ensure seamless marketing automation and CRM integration Build dashboards and reporting infrastructure to track MQLs, attribution, web performance, and campaign effectiveness Implement systems and processes that scale as we grow Events & Brand Building
Lead strategy for industry conferences and signature brand activations Build a brand presence that differentiates us in the market Who You Are
Required: 5-10+ years
in B2B marketing with at least 3+ years in growth or performance marketing roles Hands-on leadership experience:
You\'ve built or scaled marketing functions, ideally at a startup or high-growth company B2B SaaS, proptech, or short-term rental experience
(or adjacent industries) Performance-driven mindset:
You live in the data and make decisions based on metrics like CAC, MQLs, pipeline contribution, and attribution Agency management experience:
You know how to hire, brief, manage, and hold agencies accountable Budget ownership:
You\'ve managed $500K+ marketing budgets and can show ROI Strategic yet scrappy:
You can zoom out to set strategy, then roll up your sleeves to write copy, build landing pages, or analyze spreadsheets Excellent communicator:
You can inspire executives, align cross-functional teams, and tell compelling stories Must be within commutable distance of Miami, Florida or be willing to relocate Bonus Points
Entrepreneurial background:
You\'ve founded a company or been an early employee (employee #5-50) at a startup Full-stack marketer:
Experience across content, paid media, SEO, events, ABM, and marketing ops Creative experimenter:
You\'ve launched unconventional campaigns or growth experiments that moved the needle Team builder:
You\'ve hired and managed marketing teams or ICs Technical fluency:
Comfortable with marketing automation platforms (HubSpot, ActiveCampaign), GTM tools and ad platforms Why Join Extenteam
Build from the ground up:
Shape our marketing function and strategy—this is your chance to leave a mark Executive visibility:
Report directly to the CRO and collaborate with the leadership team including Founder & CEO Ownership & autonomy:
We trust you to own your domain and make bold decisions Growth trajectory:
As we scale, you\'ll build and lead a team Competitive compensation:
$140K-$180K base + 10-20% bonus + equity (0.25%-0.75%) Miami-based team:
Work alongside a talented, in-office team 4 days/week in Downtown Miami Our Interview Process
Intro call
with Founder (30 min) Hiring manager Interview
with CRO (60 min) Case study or take-home assignment
(marketing strategy or campaign plan) Team interviews
with [CTO, Head of Sales, and/or key stakeholders] (2-3 hours) Reference checks and offer
We move quickly for the right candidate. You can expect to complete the process within 2-3 weeks.
#J-18808-Ljbffr