Human
Digital Marketing Strategist (Ecommerce)
Human is a performance-driven digital agency helping ambitious ecommerce and growing brands scale profitably. We manage full-funnel marketing across paid media, retention, creative, design, SEO, development, and strategy. We’re known for blending data, creativity, and clear thinking to deliver work that actually drives growth.
The Goods
OTE: $100,000-$120,000
Flexible Schedule
Remote or Hybrid Options
Unlimited Vacation – Take vacation whenever you need it
Excellent Health Benefits – Great options & 99% employee coverage
Team Events – Quarterly celebrations, conferences, team lunches, happy hours and the best parties
401K
Objective As an Ecommerce Marketing Director, you play a key role in driving Human’s mission to build genuine, enduring partnerships that advance clients’ growth journeys and instill delight at every touchpoint.
You own the marketing strategy, results, and relationship for a subset of emerging ecommerce entrepreneur clients. Your primary objective is to guide and consult clients on their growth path—building trust, delivering measurable growth, and creating an enjoyable client experience.
Key Responsibilities 1. Client Leadership & Strategic Relationship Management
Serve as the main point of contact for high-level strategy, relationship management, and escalations.
Build and maintain strategic relationships with clients, ensuring alignment with business goals, financial targets, and long-term growth plans.
Lead Quarterly Business Reviews (QBRs): set the narrative, highlight outcomes, provide financial context, and align on next-quarter strategy and long-term roadmap.
Prepare and deliver compelling monthly reporting that conveys performance, strategic value, and alignment with goals.
2. Strategic Planning & Growth
Develop quarterly marketing strategies rooted in client goals, available data, and channel performance trends.
Identify the strongest growth opportunities across channels and collaborate with specialists to translate these into actionable plans.
Recommend upsell and cross‑sell opportunities that align with the client’s growth stage and budget, and support the business case development.
Guide clients through goal‑setting, budget planning, and prioritization to ensure marketing efforts ladder up to business outcomes.
3. Execution Oversight & Cross-Functional Alignment
Lead internal teams (SEO, Paid Search, Paid Social, Email, Creative) in executing marketing strategies and ensuring alignment with client goals and brand standards.
Conduct quality assurance (QA) of key deliverables to confirm strategic alignment and brand integrity.
Serve as the primary escalation point for account managers and execution teams to resolve strategic or operational issues quickly and effectively.
4. Operational & Profitability Management
Manage and achieve gross profit margin targets for assigned accounts, ensuring healthy and profitable client engagements.
Monitor budget pacing across channels and proactively flag risks, overspend, or margin concerns.
Ensure internal workflows, communication, and deliverables operate efficiently to maintain strong client performance and satisfaction.
Key Performance Indicators Client Outcomes
Client happiness / NPS
Client Business KPIs (your KPIs)
Ecommerce revenue
Ecommerce gross profit
ROI / MER
CAC
New customers
Repeat purchase rate
1‑year LTV
AOV
Gross profit margin
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Marketing Services
#J-18808-Ljbffr
The Goods
OTE: $100,000-$120,000
Flexible Schedule
Remote or Hybrid Options
Unlimited Vacation – Take vacation whenever you need it
Excellent Health Benefits – Great options & 99% employee coverage
Team Events – Quarterly celebrations, conferences, team lunches, happy hours and the best parties
401K
Objective As an Ecommerce Marketing Director, you play a key role in driving Human’s mission to build genuine, enduring partnerships that advance clients’ growth journeys and instill delight at every touchpoint.
You own the marketing strategy, results, and relationship for a subset of emerging ecommerce entrepreneur clients. Your primary objective is to guide and consult clients on their growth path—building trust, delivering measurable growth, and creating an enjoyable client experience.
Key Responsibilities 1. Client Leadership & Strategic Relationship Management
Serve as the main point of contact for high-level strategy, relationship management, and escalations.
Build and maintain strategic relationships with clients, ensuring alignment with business goals, financial targets, and long-term growth plans.
Lead Quarterly Business Reviews (QBRs): set the narrative, highlight outcomes, provide financial context, and align on next-quarter strategy and long-term roadmap.
Prepare and deliver compelling monthly reporting that conveys performance, strategic value, and alignment with goals.
2. Strategic Planning & Growth
Develop quarterly marketing strategies rooted in client goals, available data, and channel performance trends.
Identify the strongest growth opportunities across channels and collaborate with specialists to translate these into actionable plans.
Recommend upsell and cross‑sell opportunities that align with the client’s growth stage and budget, and support the business case development.
Guide clients through goal‑setting, budget planning, and prioritization to ensure marketing efforts ladder up to business outcomes.
3. Execution Oversight & Cross-Functional Alignment
Lead internal teams (SEO, Paid Search, Paid Social, Email, Creative) in executing marketing strategies and ensuring alignment with client goals and brand standards.
Conduct quality assurance (QA) of key deliverables to confirm strategic alignment and brand integrity.
Serve as the primary escalation point for account managers and execution teams to resolve strategic or operational issues quickly and effectively.
4. Operational & Profitability Management
Manage and achieve gross profit margin targets for assigned accounts, ensuring healthy and profitable client engagements.
Monitor budget pacing across channels and proactively flag risks, overspend, or margin concerns.
Ensure internal workflows, communication, and deliverables operate efficiently to maintain strong client performance and satisfaction.
Key Performance Indicators Client Outcomes
Client happiness / NPS
Client Business KPIs (your KPIs)
Ecommerce revenue
Ecommerce gross profit
ROI / MER
CAC
New customers
Repeat purchase rate
1‑year LTV
AOV
Gross profit margin
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Marketing Services
#J-18808-Ljbffr