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SalaryGuide

Audio Marketing Strategy Specialist

SalaryGuide, New York, New York, us, 10261

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Responsibilities

Develop and execute audio-first marketing plans for key frontlist, backlist, and author initiatives, including clear timelines and plug-and-play guidance for authors

Lead audio marketing execution across channels—studio content, social campaigns, digital ads, trade outreach, and backlist re-promotion driven by sales and listening trends

Act as the primary liaison for audio with imprint, vertical, library, international, indie, and sales teams to ensure audio is fully integrated into company-wide campaigns and priorities

Manage and optimize audio assets (clips, BTS, artwork) and pitch standout audio productions, programming, and panels to media, platforms, and industry events

Support paid media, email, and influencer strategies with audio-specific ideas, assets, and schedules that grow audience engagement and listening

Requirements

2–4 years of experience in publishing, entertainment, or marketing, ideally with direct exposure to audio, digital campaigns, or consumer-facing media

A genuine passion for audiobooks, storytelling, and reader/listener communities

Proven ability to develop and execute marketing plans, with strong attention to detail and follow-through

Experience working with social media, email marketing, and digital advertising tools; familiarity with audio or book marketing platforms is a plus

Strong written and verbal communication skills, including comfort writing marketing copy, author guides, and internal briefs

A data-informed mindset: ability to interpret sales and engagement data to spot trends, surface opportunities, and refine strategy

Excellent project management and organizational skills, with the ability to juggle multiple titles, deadlines, and stakeholders

Collaborative, solutions-focused approach and the ability to work cross-functionally with marketing, sales, editorial, publicity, library, and international teams

Benefits

Medical/Prescription drug insurance, Dental, Vision, Health Care and Dependent Care Flexible Spending Accounts, Health Savings Account, 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, and generous paid time off.

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