Director, Audience Job at Black & White Zebra in New York

About the Role We’re looking for a Director of Audience to build, lead, and grow the engine that powers our publications — helping us attract new subscribers, deepen reader engagement, and expand our cross‑channel reach. You will lead our content teams across multiple BWZ brands and channels including editorial, video, podcasts and content marketing. You’ll report directly to senior leadership and play a central role in how we grow our audience, strengthen our brand voice, and convert readership into subscribers and revenue. This is an audience growth role, not a purely editorial one. Your job is to make sure our content, newsletters, and distribution channels work together as a predictable audience growth and engagement machine. You’ll shape what gets published, how it gets packaged, where it gets distributed, and how it performs. The Director of Audience will shape the systems that run our publications, define our editorial voice, build our growth engine, and help our brands become indispensable destinations in their niches. If you love building and running a modern content engine and have hands‑on experience growing audiences across email, social, podcasts, video and on‑site content — then you’ll thrive here. Who You Are You’re a strategic, hands‑on leader who knows how to grow digital audiences. You’ve run content engines before — including newsletters, blogs, and social and you understand how packaging, distribution, storytelling, and system design come together to drive subscriber growth and engagement. You can zoom out to define strategy and zoom in to give direct feedback on a headline, hook, or weekly content plan. You’re energized by building playbooks, improving quality, coaching creators, and helping brands feel “alive.” You also bring calm, clarity, and sound judgement to content teams. You move fast but care deeply about quality, narrative, voice, and insight. Most importantly: You know how to turn content into audience growth. What You’ll Be Doing 1. Drive subscriber growth and audience acquisition across the portfolio Lead all content, packaging, and distribution efforts that grow the ICP subscriber base. Ensure Content Marketing prioritize formats that reliably convert: roundups, lead magnets, community insight content, and audience‑product content. Build subscriber‑growth playbooks, systems, and frameworks that make acquisition predictable. Strengthen newsletter CTAs, landing pages, onboarding, and incentives. Identify high‑conversion content formats across brands and scale them. Build systems & templates that make high‑quality subscriber‑acquisition content repeatable. 2. Increase return visitor engagement by elevating content quality, clarity & experience Own narrative, clarity, structure, visuals, packaging, and hooks across all content. Act as the “quality guardian” — refining angles, narrative flow, and clarity so content feels truly worth returning to . Maintain and evolve the serious‑fun, human, insight‑rich BWZ editorial voice. Raise and enforce quality standards (“sniff test”) across site, newsletter, and social. Prototype and showcase “what great looks like” to guide the team. Improve content journeys and UX by collaborating with Design/UX. Help the team build engaging franchises that drive weekly/daily return visits. 3. Grow non‑organic traffic through world‑class multi‑channel distribution Own distribution across newsletter, social, Discover, Slack, communities, podcasts, partnerships, and Digital PR. Guide newsletter packaging: hooks, intros, subject lines, CTAs, block order. Partner with Editors on Discover‑friendly story angles and timing. Build reusable workflows for repurposing content into clips, threads, email insights, and social snippets. Identify breakout formats and scale them across brands. Ensure all content is packaged for maximum reach across all ICP‑relevant channels. 4. Lead, coach, and scale a high‑performing multi‑disciplinary team Set priorities, weekly cadences, and production rhythms across Content Marketing and Editors. Give direct, constructive feedback on writing, clarity, story craft, and packaging. Build team capability in interviewing, SME extraction, narrative craft, visual packaging, and distribution. Develop and evolve the systems, playbooks, templates, and governance models that drive consistency and quality. Identify capacity gaps and hire accordingly. Foster a culture of creative experimentation, skill growth, and continuous improvement. 5. Build authority through insight‑led content, SME networks, and proprietary assets Grow and maintain a SME network that regularly feeds insights into content pipelines. Ensure teams extract operator insights → turn insights into patterns → turn patterns into stories → turn stories into subscriber growth. Lead creation of lead magnets, benchmarking reports, and proprietary insight content. Partner with Digital PR on earned media, backlinks, authority building, and distribution amplification. How Your Success Will Be Measured Subscriber Growth (non‑organic, monthly) Return Visitor Engagement (RFV) — how often readers come back Non‑Organic Traffic Growth (direct, referral, social, email, Discover) Your Skillset Includes Extensive experience leading audience growth teams in digital media or B2B SaaS Proven experience growing audiences through newsletter strategy, content publishing, and multi‑channel distribution Experience directly managing and coaching large teams of internal writers, editors & content marketers Experience operating at daily or weekly publishing cadence Strong editorial instincts: hooks, angles, headlines, narrative flow, packaging Experience creating playbooks, templates, and content systems that scale Comfort with analytics and evaluating performance to guide decisions Nice to Haves Experience at a modern media company or equivalent B2B SaaS brand Experience with AI‑powered content or editorial workflows Experience building contributor/SME programs Experience with podcast or video editorial Experience of both event and membership‑based business models and how content drives membership acquisition and retention. Experience in public speaking, representing brands at events, panels, and conferences. Salary Statement $150,000 - $200,000 a year This full‑time position is available as a remote role that offers an annual base salary in the range of $150,000 to $200,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of the US and/or at different seniority levels. In addition to annual salary, full‑time employees are eligible for a discretionary bonus and a comprehensive benefits package. About Us We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work. Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI. We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications. We enjoy an impact‑driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company. We’ve previously ranked #30 in The Globe and Mail’s Fastest Growing Company list as well as Deloitte's Fast 50 program, received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada’s Top Small & Medium Employers, and Best Employers in BC! All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us. Want to learn more? Watch this video to learn why the team love working at BWZ! Diversity Equity and Inclusion Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun! #J-18808-Ljbffr In Summary: Director of Audience will lead content teams across multiple BWZ brands and channels including editorial, video, podcasts and content marketing . Your job is to make sure our content, newsletters, and distribution channels work together as a predictable audience growth and engagement machine . You’re a strategic, hands‑on leader who knows how to grow digital audiences . En Español: Buscamos un Director de Audiencia para construir, liderar y hacer crecer el motor que impulsa nuestras publicaciones nos ayuda a atraer nuevos suscriptores, profundizar la participación del lector y ampliar nuestro alcance transcanal. Dirigirá nuestros equipos de contenido en múltiples marcas y canales BWZ incluyendo editorial, video, podcasts y marketing de contenidos. Informará directamente al liderazgo superior y desempeñará un papel central en cómo crecemos nuestra audiencia, fortalecemos nuestra voz de marca y convertimos a los lectores en abonados e ingresos. Este es un rol de crecimiento de audiencias, no sólo editorial. Su trabajo es asegurarse de que nuestro contenido, boletines informativos y vías de distribución funcionen juntos como una máquina predecible de creciente público y compromiso. Usted ha ejecutado motores de contenido antes incluyendo boletines, blogs y redes sociales y entiende cómo el empaquetamiento, distribución, narración y diseño del sistema se unen para impulsar el crecimiento y la participación de los suscriptores. Puede ampliar para definir una estrategia y hacer zoom para dar retroalimentación directa a un título, gancho o plan de contenido semanal. Se ve energizado por la construcción de libros de juego, mejorar la calidad, entrenar a los creadores y ayudar a las marcas sentirse vivas. Aumentar la participación de los visitantes que regresan al BWZ aumentando la calidad del contenido, claridad y experiencia. Elevar y hacer cumplir estándares de calidad (sniff test) en todo el sitio web, boletín informativo y social. Prototipo y muestra lo que se ve excelente para guiar al equipo. Mejora los viajes de contenidos y UX colaborando con Design/UX. Ayuda al equipo a construir ideas atractivas que conduzcan a las visitas semanales / diarias de retorno. 3. Crecer canales no orgánicos a través de cadenas multinacionales de distribución de noticias, mensajería de correo electrónico, redes sociales, paquetes e anuncios electrónicos, paquetes de acceso a todos los contenidos. Lider, entrenar y escalar un equipo multidisciplinario de alto rendimiento Establezca prioridades, cadencias semanales y ritmos de producción en todo el marketing de contenidos y editores. Ofrezca comentarios directos y constructivos sobre la escritura, claridad, creación de historias y embalaje. Construya la capacidad del equipo en entrevistas, extracción de pymes, arte narrativo, empaquetado visual y distribución. Desarrolle y evolucione los sistemas, libros de jugadas, plantillas y modelos de gobernanza que impulsen la consistencia y calidad. Identifique las brechas de capacidad y contrate en consecuencia. Promueva una cultura de experimentación creativa, crecimiento de habilidades y mejora continua. 5. Construir autoridad a través de contenido guiado por información, redes de PYME y activos propietarios Crecer y mantener una red de PYMEs que medirá su éxito que alimenta regularmente los conocimientos en las tuberías de contenidos. Asegurarse de que los equipos extraigan ideas del operador → convierten conocimiento en patrones → conviertan patrones en historias → transforman historias en crecimiento de suscriptores. Dirigir la creación de imanes de plomo, informes de benchmarking y contenido patentado. Colaborar con PR Digital sobre medios ganados, backlinks, construcción de autoridad y amplificación de distribución. Cómo se medirá tu éxito El crecimiento (no orgánico, mensual) Return Visitor Engagement (RFV). ¿Cuántas veces regresan los lectores? El rango es una guía para las habilidades, conocimientos y experiencia esperadas para nuevos empleados con sede solo en los Estados Unidos. El nivel de antigüedad y rangos salariales se determinan a través de entrevistas y una revisión de la educación, experiencia, conocimiento, destrezas, capacidades del solicitante, equidad con otros miembros del equipo y alineación con datos del mercado. Esto significa que los rangos variarán para candidatos ubicados fuera de los EE.UU. y/o en diferentes niveles de antigud. Además del salario anual, los empleados a tiempo completo son elegibles para un bono discrecional y un paquete integral de beneficios. Sobre nosotros Somos una empresa independiente de tecnología de medios de comunicación de rápido crecimiento con sede en Vancouver, B.C. Canadá. Desde 2012, nuestra cartera de publicaciones digitales influyentes ha estado ayudando a las personas a tener éxito en el trabajo. Disfrutamos de un entorno impulsado por el impacto que combina la agilidad de una startup con la creatividad de una agencia y la diversidad de una compañía global. Anteriormente nos hemos clasificado #30 en The Globe and Mail's lista de compañías de más rápido crecimiento, así como del programa Fast 50 de Deloitte, recibimos un premio CMI para Mejor Publicación Digital para El Gerente de Proyectos Digitalesy estamos listados tanto en los mejores Empleadores Pequeños y Medios de Canadá como en los Mejores Empresarios de BC! ¡Todo este crecimiento es motivado por nuestro compromiso con nuestra misión: En un mundo de habilidades, prácticas y tecnología en evolución, estamos creando un libro de juego para el futuro del trabajo y empoderando a las comunidades para crearlo con nosotros. ¿Quieres aprender más? Vea este video para saber por qué el amor al equipo trabajando en BWZ! Diversidad Igualdad e inclusión entre negros y blancos Es una oportunidad igualitaria para los empleadores y seguir siendo protegidos por cualquier otro tipo de estatus, incluida la ley federal sobre derechos humanos, edad, nacionalidad o condición civil, etc.