Trades Workforce Solutions
KEY RESPONSIBILITIES
You will:
Conduct keyword research to identify high-value search terms aligned with business objectives.
Optimize website content, landing pages, and app store listings to improve search rankings and visibility.
Monitor and report on organic search performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
Implement technical SEO best practices, including site speed optimization, schema markup, and mobile responsiveness.
Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy that drive engagement and traffic.
Plan, create, and manage paid search campaigns across platforms such as Google Ads and Bing, ensuring alignment with performance KPIs.
Optimize ad copy, targeting, and bidding strategies to maximize ROI and campaign effectiveness.
Track, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
Manage advertising budgets and ensure campaigns deliver against agreed objectives.
Stay updated on SEO and SEM trends, algorithm changes, and industry best practices to maintain competitive advantage.
Collaborate with design, product, and development teams to align SEO/SEM strategies with overall company goals.
QUALIFICATIONS & REQUIREMENTS
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2–4 years of experience in SEO, SEM, or digital marketing.
Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools.
Knowledge of HTML, CSS, JavaScript, and content management systems such as WordPress or similar.
Strong analytical, problem-solving, and project management skills.
Ability to interpret data and provide actionable insights for optimization.
Excellent communication skills and ability to collaborate across teams.
Experience in fintech, e-commerce, or crypto is a plus.
Highly proactive mindset with strong ownership, attention to detail, and ability to manage multiple projects under tight deadlines.
Work Schedule:
Flexible (Can start between 8am to 11am).
Work Setup:
Hybrid (3 days onsite, 2 days work from home)
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Conduct keyword research to identify high-value search terms aligned with business objectives.
Optimize website content, landing pages, and app store listings to improve search rankings and visibility.
Monitor and report on organic search performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
Implement technical SEO best practices, including site speed optimization, schema markup, and mobile responsiveness.
Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy that drive engagement and traffic.
Plan, create, and manage paid search campaigns across platforms such as Google Ads and Bing, ensuring alignment with performance KPIs.
Optimize ad copy, targeting, and bidding strategies to maximize ROI and campaign effectiveness.
Track, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
Manage advertising budgets and ensure campaigns deliver against agreed objectives.
Stay updated on SEO and SEM trends, algorithm changes, and industry best practices to maintain competitive advantage.
Collaborate with design, product, and development teams to align SEO/SEM strategies with overall company goals.
QUALIFICATIONS & REQUIREMENTS
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2–4 years of experience in SEO, SEM, or digital marketing.
Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools.
Knowledge of HTML, CSS, JavaScript, and content management systems such as WordPress or similar.
Strong analytical, problem-solving, and project management skills.
Ability to interpret data and provide actionable insights for optimization.
Excellent communication skills and ability to collaborate across teams.
Experience in fintech, e-commerce, or crypto is a plus.
Highly proactive mindset with strong ownership, attention to detail, and ability to manage multiple projects under tight deadlines.
Work Schedule:
Flexible (Can start between 8am to 11am).
Work Setup:
Hybrid (3 days onsite, 2 days work from home)
#J-18808-Ljbffr