Disneyland Hong Kong
Sr Analyst-CRM & Lifecycle Marketing
Disneyland Hong Kong, Celebration, Florida, United States
Sr Analyst-CRM & Lifecycle Marketing
Job ID
10137204
職位地點
Celebration, 佛罗里达州, 美國
有意工作的公司
Disney Experiences
張貼日期 2025/12/05
工作概要: About the Role & Team: “We create happiness.” That is our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you will help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?
The CRM & Lifecycle Marketing team is focused on delivering powerful customer experiences across engagement touch points by applying data and Customer Relationship Management (CRM) tools to bring marketing to life. The CRM & Lifecycle Marketing team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct marketing channel tactics. We accomplish these capabilities with partnerships internally within Disney, as well as with vendors and software/data suppliers.
As a Sr Analyst on the CRM team, you will be responsible for leading the day-to‑day management and execution of direct channel campaigns across multiple lines of business. You will be seen as a subject matter expert on the Adobe Campaign and Salesforce Marketing Cloud tools and data our team utilizes for activation, and provide mentoring and support for others on the team. You will lead partner meetings related to campaign activations for your lines of business. This position does not have direct reports.
You will report to the Manager – CRM & Lifecycle Marketing.
Position will be On‑Site, Monday – Thursday and remote on Friday.
This is a Full‑Time role.
What You Will Do:
Be a subject matter expert in the tools (Adobe Campaign, Salesforce Marketing Cloud, Snowflake) and data utilized for activation including Line of Business‑specific data and nuances
Lead the day‑to‑day management and execution of direct channel campaigns (email, direct mail)
Build and deployment of highly complex communication streams while manipulating JavaScript, HTML and CSS to personalise and troubleshoot email creative
Engage cross‑organizational teams such as strategy, analytics, and IT, leveraging your excellent interpersonal skills such as influence, negotiation, partnering, and problem‑solving
Monitor triggered campaigns, ensuring they run as expected and notifying partners of any issues
Troubleshoot and research issues to resolution
Be a leader, mentoring and supporting others on the team
Develop comprehensive documentation on our team’s tools and processes to aid in onboarding/training
Lead channel strategies and projects that drive campaign and channel best practices/optimizations
Use your critical thinking and initiative to work autonomously to troubleshoot, find efficiencies, and drive change
Required Qualifications & Skills:
4+ years of direct experience with designing, building, and sustaining end‑to‑end email marketing campaign flows in deployment platforms such as Adobe Campaign and Salesforce Marketing Cloud
2+ years building complex, omni‑channel marketing streams utilizing email, direct mail, push, and SMS
2+ years performing SQL queries and analysing large datasets in relational databases such as Snowflake to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
Proven knowledge and understanding of complicated data environments, personalization at scale, relational database methodology, and go‑to‑market process
Experience with large organisations and navigating ambiguity while maintaining clear decision‑making
Ability to convey technical details and concepts to non‑technical audiences, fostering alignment through clear communication
Extreme attention to detail with strong UAT and quality assurance aptitude
Education: Bachelor's degree or equivalent related experience required
Additional Information: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
關於 Disney Experiences: Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company: Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Destinations, LLC , 其所屬的業務部門是 Disney Experiences 。
Disney Destinations, LLC是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。
#J-18808-Ljbffr
10137204
職位地點
Celebration, 佛罗里达州, 美國
有意工作的公司
Disney Experiences
張貼日期 2025/12/05
工作概要: About the Role & Team: “We create happiness.” That is our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you will help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?
The CRM & Lifecycle Marketing team is focused on delivering powerful customer experiences across engagement touch points by applying data and Customer Relationship Management (CRM) tools to bring marketing to life. The CRM & Lifecycle Marketing team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct marketing channel tactics. We accomplish these capabilities with partnerships internally within Disney, as well as with vendors and software/data suppliers.
As a Sr Analyst on the CRM team, you will be responsible for leading the day-to‑day management and execution of direct channel campaigns across multiple lines of business. You will be seen as a subject matter expert on the Adobe Campaign and Salesforce Marketing Cloud tools and data our team utilizes for activation, and provide mentoring and support for others on the team. You will lead partner meetings related to campaign activations for your lines of business. This position does not have direct reports.
You will report to the Manager – CRM & Lifecycle Marketing.
Position will be On‑Site, Monday – Thursday and remote on Friday.
This is a Full‑Time role.
What You Will Do:
Be a subject matter expert in the tools (Adobe Campaign, Salesforce Marketing Cloud, Snowflake) and data utilized for activation including Line of Business‑specific data and nuances
Lead the day‑to‑day management and execution of direct channel campaigns (email, direct mail)
Build and deployment of highly complex communication streams while manipulating JavaScript, HTML and CSS to personalise and troubleshoot email creative
Engage cross‑organizational teams such as strategy, analytics, and IT, leveraging your excellent interpersonal skills such as influence, negotiation, partnering, and problem‑solving
Monitor triggered campaigns, ensuring they run as expected and notifying partners of any issues
Troubleshoot and research issues to resolution
Be a leader, mentoring and supporting others on the team
Develop comprehensive documentation on our team’s tools and processes to aid in onboarding/training
Lead channel strategies and projects that drive campaign and channel best practices/optimizations
Use your critical thinking and initiative to work autonomously to troubleshoot, find efficiencies, and drive change
Required Qualifications & Skills:
4+ years of direct experience with designing, building, and sustaining end‑to‑end email marketing campaign flows in deployment platforms such as Adobe Campaign and Salesforce Marketing Cloud
2+ years building complex, omni‑channel marketing streams utilizing email, direct mail, push, and SMS
2+ years performing SQL queries and analysing large datasets in relational databases such as Snowflake to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
Proven knowledge and understanding of complicated data environments, personalization at scale, relational database methodology, and go‑to‑market process
Experience with large organisations and navigating ambiguity while maintaining clear decision‑making
Ability to convey technical details and concepts to non‑technical audiences, fostering alignment through clear communication
Extreme attention to detail with strong UAT and quality assurance aptitude
Education: Bachelor's degree or equivalent related experience required
Additional Information: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
關於 Disney Experiences: Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company: Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Destinations, LLC , 其所屬的業務部門是 Disney Experiences 。
Disney Destinations, LLC是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。
#J-18808-Ljbffr