Uphold
Join to apply for the
Product Marketing Manager
role at
Uphold .
About Uphold Uphold is a financial technology company that believes on‑chain services are the future of finance. It provides modern infrastructure for on‑chain payments, banking and investments, offering Consumer Services, Business Services and Institutional Trading to millions of customers in more than 140 countries. Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.
The Opportunity We’re seeking a strategic and detail‑oriented Product Marketing Manager to join our team and help shape how we bring innovative crypto, blockchain and financial products to market. This role sits at the intersection of marketing, product and retail usage. Success in this role means ensuring that our value propositions resonate with individual users.
Responsibilities
Obsess over the details: dig into every aspect of the product with the Product Manager and Business Unit teams to understand every product nuance, limitations and incentives or promotions, translating these details to internal teams and users.
Develop and execute comprehensive go‑to‑market briefs and plans for our crypto trading and neobanking products, ensuring alignment with company objectives and internal processes.
Craft and refine product communications guidelines that resonate with retail clients, highlighting key differentiators and addressing market needs.
Conduct thorough market analysis, including competitor research and customer insights, to inform product positioning and marketing strategies.
Work closely with product, delivery, business units, data and the marketing team to ensure smooth and cohesive product launches and campaigns.
Create high‑impact marketing collateral—including CRM, social media, video, influencer and affiliate scripts tailored to different customer segments.
Develop and manage initiatives to drive customer education and engagement.
Analyze the effectiveness of marketing campaigns and product launches, providing regular reports and insights to optimize future strategies.
Drive the cycle from value proposition, marketing strategy, launch, results, feedback and improvements to deliver on KPIs.
Required Qualifications
Degree in Marketing, Business, Technology or related field.
At least 4 years of product marketing or general marketing experience working on crypto, neobanking, FinTech or technology‑powered products.
Advanced knowledge of the crypto industry.
Organized, detail‑oriented, and flexible to work in a fast‑paced environment with changing priorities.
Very strong written and spoken communication skills.
Metrics‑driven to identify key success indicators for different products.
Analytical skills to examine internal and external data.
Fluent written and oral English skills.
Bonus if you have
Ownership mindset; passion for the products and campaigns you’re marketing.
Self‑starter mentality, taking initiative without constant direction and working independently to achieve goals.
Demonstrated ability to collaborate across global, hybrid, cross‑functional teams.
Personal crypto experience.
What we have to offer you
An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people challenging each other.
An international team working on cutting‑edge projects in a fascinating field.
Growth and career opportunities, and the chance to be proactive and creative.
A flexible and enthusiastic work environment with snacks, coffee and other great benefits.
An open and transparent culture with weekly updates and informal gatherings over food and drinks.
Interesting events that keep you connected with the team and celebrate success.
Salary: $90,000 – $114,000 + Bonus, Benefits.
EEOC Employer We’re proud to be an Equal Opportunity Employer and we celebrate our employees’ differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us better.
#J-18808-Ljbffr
Product Marketing Manager
role at
Uphold .
About Uphold Uphold is a financial technology company that believes on‑chain services are the future of finance. It provides modern infrastructure for on‑chain payments, banking and investments, offering Consumer Services, Business Services and Institutional Trading to millions of customers in more than 140 countries. Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.
The Opportunity We’re seeking a strategic and detail‑oriented Product Marketing Manager to join our team and help shape how we bring innovative crypto, blockchain and financial products to market. This role sits at the intersection of marketing, product and retail usage. Success in this role means ensuring that our value propositions resonate with individual users.
Responsibilities
Obsess over the details: dig into every aspect of the product with the Product Manager and Business Unit teams to understand every product nuance, limitations and incentives or promotions, translating these details to internal teams and users.
Develop and execute comprehensive go‑to‑market briefs and plans for our crypto trading and neobanking products, ensuring alignment with company objectives and internal processes.
Craft and refine product communications guidelines that resonate with retail clients, highlighting key differentiators and addressing market needs.
Conduct thorough market analysis, including competitor research and customer insights, to inform product positioning and marketing strategies.
Work closely with product, delivery, business units, data and the marketing team to ensure smooth and cohesive product launches and campaigns.
Create high‑impact marketing collateral—including CRM, social media, video, influencer and affiliate scripts tailored to different customer segments.
Develop and manage initiatives to drive customer education and engagement.
Analyze the effectiveness of marketing campaigns and product launches, providing regular reports and insights to optimize future strategies.
Drive the cycle from value proposition, marketing strategy, launch, results, feedback and improvements to deliver on KPIs.
Required Qualifications
Degree in Marketing, Business, Technology or related field.
At least 4 years of product marketing or general marketing experience working on crypto, neobanking, FinTech or technology‑powered products.
Advanced knowledge of the crypto industry.
Organized, detail‑oriented, and flexible to work in a fast‑paced environment with changing priorities.
Very strong written and spoken communication skills.
Metrics‑driven to identify key success indicators for different products.
Analytical skills to examine internal and external data.
Fluent written and oral English skills.
Bonus if you have
Ownership mindset; passion for the products and campaigns you’re marketing.
Self‑starter mentality, taking initiative without constant direction and working independently to achieve goals.
Demonstrated ability to collaborate across global, hybrid, cross‑functional teams.
Personal crypto experience.
What we have to offer you
An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people challenging each other.
An international team working on cutting‑edge projects in a fascinating field.
Growth and career opportunities, and the chance to be proactive and creative.
A flexible and enthusiastic work environment with snacks, coffee and other great benefits.
An open and transparent culture with weekly updates and informal gatherings over food and drinks.
Interesting events that keep you connected with the team and celebrate success.
Salary: $90,000 – $114,000 + Bonus, Benefits.
EEOC Employer We’re proud to be an Equal Opportunity Employer and we celebrate our employees’ differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us better.
#J-18808-Ljbffr