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University of South Florida

Assistant Director, Athletics Communications

University of South Florida, Tampa, Florida, us, 33646

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Job Description The Assistant Director of Communications serves as the primary communications, media relations, and digital content lead for designated USF Athletics programs. This role blends strategic storytelling, brand elevation, and meticulous record management to effectively promote and protect the reputation of USF Athletics. The assistant director plays a key role in shaping the voice, visibility, and public perception of the department across local, regional, and national media outlets, while contributing to the advancement of a modern Division I athletics brand. The assistant director is an integral member of a dynamic and forward‑thinking communications team and reports directly to the Managing Director.

Strong writing, editing, and storytelling skills with the ability to build effective relationships with local media. Proficiency with statistical software (e.g., NCAA Live Stats, StatCrew), Adobe Creative Suite, and major social media platforms. Ability to produce, edit, and distribute official communications materials, including game notes, recaps, feature stories, postseason guides, and press releases. Knowledge of media operations, including press box/table management, interview coordination, credentialing, and postgame workflow.

Key Responsibilities

Serve as the primary media contact for assigned sports, managing all day‑to‑day communications operations.

Develop and execute proactive media strategies to increase exposure locally, regionally, and nationally.

Produce and manage all content for assigned sports, including game notes, bios, recaps, feature stories, and postseason materials.

Coordinate all interview requests, press conferences, and media availability for coaches and student‑athletes.

Travel as needed with teams for game‑day communications and media operations.

Oversee and create compelling digital content across social media platforms to enhance storytelling and fan engagement.

Collaborate closely with creative services, marketing, and social media teams to produce consistent, high‑quality brand representation.

Utilize analytics to improve content performance and fan engagement strategies.

Manage all statistical record‑keeping and historical documentation for assigned sports.

Oversee game‑day communications operations, including press box/table management, stat crews, and distribution of official information.

Work with conference and NCAA partners to ensure accurate, timely reporting of results and statistics.

Supervise, train, and mentor student workers, interns, and part‑time staff within the office.

Contribute to department‑wide creative and communications initiatives in a highly collaborative environment.

Support other team units—including marketing, creative services, social media, and game‑presentation—with communications‑related needs.

Maintain working knowledge of and compliance with all NCAA, conference, and institutional rules and regulations.

Qualifications

Bachelor’s degree in communications, journalism, sport management, or a related field.

At least 2 years of experience in athletic communications, sports information, or a related SID role.

Ability to work nights, weekends, and holidays, with travel as needed.

Degree Equivalency Clause: Four years of direct experience for a bachelor’s degree.

Equal Employment Opportunity The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Compliance and Federal Notices This position may be subject to a Level 1 or Level 2 criminal background check. Applicants have rights under Federal Employment Laws. Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing, Public Relations, and Writing/Editing

Higher Education

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