Senior Visual Designer, Brand Marketing Job at Dow Jones & Co. in New York

Dow Jones & Co. – Since 1882, Dow Jones has grown from a niche news agency to a worldwide information powerhouse with marquee brands such as The Wall Street Journal, Barr'argent, MarketWatch and Financial News. Our mission is to deliver accurate, deep, and innovative information to businesses, using cutting‑edge technology, data feeds and integrated solutions.

Location: NYC – 1211 Ave of the Americas
Job ID: 50389
Full‑time, Union role

Senior Visual Designer, Brand Marketing

Reporting to the Events Design Lead in the Brand Marketing team, this full‑time role focuses on designing and executing visual identities, websites, and digital assets for events brands. The Senior Visual Designer collaborates with Brand, Marketing, UX, and Development teams to create high‑quality, brand‑consistent digital experiences.

What You'll Do

• Develop and evolve visual identities for events, designing both foundational elements and flexible adaptations.
• Partner with Events Marketing, UX, and Development to plan, iterate, and deliver website and digital touchpoints that adhere to UI principles and CMS requirements.
• Produce dev‑ready Figma files that reflect brand standards and visual identities.
• Champion brand consistency and elevate visual design standards across events projects.
• Maintain awareness of industry trends in branding, web design, typography, and events marketing to inspire innovation.

Responsibilities

Branding & Visual Identity

• Create new visual identities and extend or refine existing identities across event marketing initiatives and websites.
• Ensure brand consistency, quality, and fidelity while adapting visual expression for seasonal and cyclical events marketing.
• Apply expert knowledge of typography, type hierarchy, color, and composition across visual and digital experiences.

Website & Digital Design

• Design and refine websites and digital platforms for events, implementing and expanding event visual identities.
• Produce high‑fidelity, dev‑ready Figma files that reflect our brand standards and visual identities.
• Work closely with development teams to ensure design intent is accurately translated into functional digital experiences.
• Use CMS tools, including WordPress, to support scalable, maintainable web experiences.
• Apply responsive design, accessibility, and usability standards to all digital assets.

Collaboration & Execution

• Advocate for brand, supporting decision‑making that aligns with strategic goals and brand guidelines.
• Partner with Events Marketing, UX, and Dev/Eng teams to plan, execute, and iterate design solutions.
• Participate in design reviews, feedback cycles, and brainstorming sessions to ensure high‑quality output.

Event Marketing Awareness & Trends

• Understand the cyclical nature of events marketing, including phases of campaign planning, promotion, and post‑event activities.
• Flex brand identities to reflect seasonal changes and event‑specific needs while maintaining foundational brand principles.
• Stay current on event marketing trends, competitor activity, and industry best practices, and share insights to inspire innovation.

Qualifications

• 5–7 years of experience in brand and visual design, with proven ability to create and refine visual identities.
• Experience designing websites and digital platforms; working knowledge of CMS tools, including WordPress, required.
• Exceptional eye for typography, type hierarchy, layout, and overall design quality.
• Strong understanding of UI design, UX foundations, and digital design best practices.
• Proven track record of working closely with UX teams, dev teams, engineering, and UX program managers.
• Experience in event branding or marketing is a plus.
• Expertise in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects a plus).
• Collaborative, design‑forward, and able to champion brand while adapting solutions.
• Ability to manage multiple projects and priorities within cyclical and seasonal events marketing.
• Familiarity with design systems and the ability to apply them consistently across digital touchpoints.
• Position is not responsible for on‑site events design or production.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle Programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets.

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities. If you need assistance or accommodation, please contact TalentResourceTeam@dowjones.com with “Reasonable Accommodation” in the subject line.