Associate Director, Audience Solutions Job at Hearts & Science in New York

Associate Director, Audience Solutions

Apply for the Associate Director, Audience Solutions role at Hearts & Science. Hearts & Science is a data‑driven marketing agency that helps marketers build real‑time, audience‑centric strategies across CRM and addressable channels.

Responsibilities

• Collaborate with Strategy/Comms Planning and Planning on mapping growth audiences and ensure that they can be translated into actionable and addressable audiences,
• Deliver audience insights, market and audience sizing, and overlap analysis to support growth strategies
• Create audience insights: market, and audience sizing, behavioral insights on personas, to refine the audience segmentation. Utilize audience data sources to identify and inform sources of business growth, audience behaviors, and media habits and consumption
• Participate in building the test & learn agenda in partnership with Planning, Investments and activation and Measurement teams
• Identify and evaluate most relevant data sources within Omnicom’s proprietary data platform and/or clients’ data environment (survey, behavioral, purchase, location, etc…)
• Identify data gaps and suggest improvements to data strategies
• Update clients about industry trends that impact audience strategies (publisher data platforms, cookie deprecation, etc)
• Champion audience-first solutions
• Deliver an audience strategy through collaboration with cross‑functional team
• Identify opportunities and drive the use of advanced audience approaches and/or application of client segmentation into media planning and activation
• Create audience activation strategy to support brand objectives, in collaboration with Investment and Activation, and push audiences into platforms for activation
• Define specifications for custom audience builds to be created by Data Science in partnership with Audience Analytics and in‑house teams
• Update clients about industry trends/changes impacting audience strategies
• Audience architecture
  • Define data criteria to guide audience‑based planning
  • Utilize audience data sources to identify and inform on audience behavior and sources of business growth, media habits and consumption with particular emphasis on multicultural growth target
  • Provide audience insights and behaviors
• Audience creation
  • Create audience segments using data science techniques in partnership with Audience Analytics and in‑house team
  • Build data‑driven view of consumer purchase journey
  • Assess key areas of audience strength and weakness; prioritize key phases of communications experience where audience growth and behavior changes and media pressure are required

Qualifications

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data platforms, aggregated and user level data)
• Expertise in audience‑based marketing and data‑driven advertising
• Solutions oriented: analytic skills, critical thinking and problem‑solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills
• Great collaboration skills
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space
• 6+ years of audience/data strategy experience in advertising, marketing or digital consulting
• Knowledge of agency‑side media campaign planning and activation

Compensation Range

$90,000—$125,000 USD

Hybrid Work

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits

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