SalaryGuide
SalaryGuide is hiring: Audio Marketing Strategy Specialist in New York
SalaryGuide, New York, NY, United States, 10261
Responsibilities
- Develop and execute audio-first marketing plans for key frontlist, backlist, and author initiatives, including clear timelines and plug-and-play guidance for authors
- Lead audio marketing execution across channels—studio content, social campaigns, digital ads, trade outreach, and backlist re-promotion driven by sales and listening trends
- Act as the primary liaison for audio with imprint, vertical, library, international, indie, and sales teams to ensure audio is fully integrated into company-wide campaigns and priorities
- Manage and optimize audio assets (clips, BTS, artwork) and pitch standout audio productions, programming, and panels to media, platforms, and industry events
- Support paid media, email, and influencer strategies with audio-specific ideas, assets, and schedules that grow audience engagement and listening
Requirements
- 2–4 years of experience in publishing, entertainment, or marketing, ideally with direct exposure to audio, digital campaigns, or consumer-facing media
- A genuine passion for audiobooks, storytelling, and reader/listener communities
- Proven ability to develop and execute marketing plans, with strong attention to detail and follow-through
- Experience working with social media, email marketing, and digital advertising tools; familiarity with audio or book marketing platforms is a plus
- Strong written and verbal communication skills, including comfort writing marketing copy, author guides, and internal briefs
- A data-informed mindset: ability to interpret sales and engagement data to spot trends, surface opportunities, and refine strategy
- Excellent project management and organizational skills, with the ability to juggle multiple titles, deadlines, and stakeholders
- Collaborative, solutions-focused approach and the ability to work cross-functionally with marketing, sales, editorial, publicity, library, and international teams
Benefits
- Medical/Prescription drug insurance, Dental, Vision, Health Care and Dependent Care Flexible Spending Accounts, Health Savings Account, 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, and generous paid time off.