Product Manager - Creator Job at TikTok in New York

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Responsibilities

• Develop and execute the product strategy for TikTok Creator & Ecosystem, including identifying key market opportunities, setting product roadmaps, and delivering against ambitious revenue targets
• Work as the product manager for TikTok Creator Marketing and Creator Monetization related products, own product strategy and roadmap, prioritize, align and deliver clear product goals and success metrics
• Develop in-depth understanding of demand (advertiser) and supply (creator), identify and execute the product improvement to drive adoption and retention from both sides
• Drive execution through working directly with engineering, design, QA, data science, operations, marketing, sales and other cross‑functional teams
• Educate and influence both internal leadership and external stakeholders on TikTok’s ads creative and creator ecosystem strategy

Qualifications

Minimum Qualifications

• Minimum 3+ years of product management experience, preferably building products/tools related to advertising
• Bachelor’s degree in Computer Science, Engineering, Business, or a related field
• Deep understanding of the advertising landscape and the needs of advertisers, including experience with creative development, media buying, and ad optimization
• Excellent analytical skills, with the ability to use data to inform product decisions and drive continuous improvement
• Strong cross‑functional collaboration skills, with the ability to work effectively with engineering, design, data science, and business development teams
• Experience with multi‑project management and execution in a cross‑functional environment
• Strong documentation, presentation, and communication skills, particularly implemented in a cross‑functional and global role

Preferred Qualifications

• Excellent communication skills, with the ability to clearly articulate complex product concepts to both technical and non‑technical stakeholders
• Self‑starter who can manage large cross‑functional stakeholders in a fast‑paced, dynamic environment
• Proficient in English and Mandarin listening, speaking, reading and writing. Both English and Mandarin skill sets are required to support clients in APAC and to communicate with stakeholders

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people, lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

• Compensation: Base salary range: $149,040 - $311,600 annually (selected city). Compensation may vary outside of this range depending on qualifications, skills, competencies and experience.
• Total Package: Base pay plus discretionary bonuses or incentives, and restricted stock units may also be available.
• Benefits: Medical, dental, and vision insurance; 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays per year; 10 paid sick days per year; 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). Benefits may vary depending on the nature of employment and country work location.
• Legal: We will consider qualified applicants with arrest or conviction records in accordance with federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Assessment of criminal history may be considered for certain duties.