Social Media Creator Senior Specialist Job at FANCI GLOBAL in New York

Location: New York, NY 10022 (In-person, Monday–Friday)

Agvana: https://agvana.com

Role Overview

We’re seeking a Social Media Senior Specialist to shape and elevate the digital presence of our two jewelry brands, Fanci Me and Agvana. This role blends strategy, content creation, on‑camera video work, brand storytelling, and visual direction.

You will lead social media planning, produce high‑performing content (especially TikToks, Reels, and YouTube Shorts), cultivate a cohesive luxury aesthetic, and drive engagement through creative campaigns. This is a highly hands‑on and creative role for someone who genuinely lives and breathes social media.

What You’ll Do

• Develop and execute comprehensive social media strategies aligned with brand goals, visuals, and industry trends.
• Manage and grow all social channels: Instagram, TikTok, Facebook, and YouTube.
• Plan, schedule, and publish content aligned with brand voice and seasonal priorities.
• Maintain a cohesive visual aesthetic across all platforms, reflecting the luxury identity of both brands.

Content Creation (Short‑Form & Long‑Form)

• Be the face of our social content — appear on camera for TikToks, Reels, and YouTube Shorts.
• Create, film, and edit several short‑form videos per week featuring products, styling, lifestyle moments, and brand storytelling.
• Experiment with trending sounds, formats, and viral content styles.
• Direct and execute photoshoots; capture behind‑the‑scenes and lifestyle content.
• Produce both short‑form and long‑form content as needed.
• Use any editing tools you prefer — results and creativity matter most.

Creative Storytelling & Copywriting

• Write engaging captions that drive views, engagement, and saves.
• Craft brand‑aligned narratives around our jewelry collections, craftsmanship, emotional value, and design inspiration.
• Contribute to shaping the creative voice for both Fanci Me and Agvana.

Campaign Development

• Plan and execute social media campaigns that create excitement and buzz around new launches and seasonal moments.
• Integrate social trends, challenges, and new content formats into campaign ideas.
• Collaborate closely with the internal creative and marketing teams on brand initiatives.

Community Management

• Monitor and engage with followers through comments, messages, and mentions.
• Provide friendly, professional customer communication across platforms.
• Foster a warm and interactive brand presence.

Analytics & Optimization

• Track performance metrics and identify growth opportunities.
• Adjust strategy based on data insights to improve reach, watch time, and follower engagement.
• Stay up-to-date with platform changes, algorithms, and social trends.

Who You Are

• You live on social media — especially TikTok & Instagram.
• Comfortable and confident on camera, with a natural speaking style.
• Understand what makes a scroll‑stopping 10–15 second video.
• Passionate about jewelry, fashion, beauty, and visual storytelling.
• Strong aesthetic sense with an eye for luxury looks and clean branding.
• Skilled in filming and editing (mobile or professional tools).
• Creative, self‑driven, adaptable, and excited to experiment.
• Interested in creating both short‑form and long‑form videos.

Qualifications

• Bachelor’s degree in marketing, communications, media, or related field.
• Proven experience as a social media manager, content creator, or digital storyteller — luxury, fashion, or jewelry background preferred.
• Strong understanding of platform algorithms, content formats, and social growth strategy.
• Proficiency in photography and videography; comfortable directing shoots.
• Excellent writing skills with the ability to craft polished, compelling captions.
• Strong organizational and time‑management abilities.
• A true passion for jewelry and luxury visual aesthetics.

To Apply

Please submit:

• Your resume
• Links to your social media work, portfolio, or content samples [MUST HAVE]
• Please submit a resume and a cover letter. Thank you!