Principal, Product Marketing Manager, Ads, Amazon Advertising - Streaming TV PMM

About Amazon Ads

Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self‑service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

Product Marketing Manager

The Product Marketing Manager for Amazon Ads plays a dual‑focused role in driving both product strategy and go‑to‑market execution. This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption.

Key Job Responsibilities

• Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction.
• Partner with Product Managers to align customer research priorities with product roadmap development.
• Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs.
• Drive evidence‑based decision making through customer insights and market intelligence.
• Develop and execute year‑long marketing strategies to drive awareness and adoption across the product portfolio.
• Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content.
• Lead the development of product positioning, messaging, and strategic narrative.
• Establish and maintain single‑source‑of‑truth documentation for product positioning, messaging, availability, best practices, and FAQs.
• Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams.
• Drive stakeholder alignment through regular engagement and clear communication of product vision.
• Support effective Alpha/Beta testing programs and gather post‑launch customer feedback.
• Guide the prioritization and development of case studies and research initiatives.
• Measure impact on product roadmap through customer insights, product adoption rates, engagement metrics, marketing campaign effectiveness, and quality of marketing collateral.
• Track customer satisfaction and feedback.

Success Metrics

• Impact on product roadmap through customer insights.
• Product adoption rates and engagement metrics.
• Marketing campaign effectiveness.
• Quality and effectiveness of marketing collateral.
• Customer satisfaction and feedback.

Basic Qualifications

• 10+ years of professional marketing experience.
• Experience using data and metrics to drive improvements.
• Experience communicating results to senior leadership.
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience driving direction and alignment with cross‑functional teams.

Preferred Qualifications

• Experience working cross‑functionally across marketing, product management, analytics, UX, and research.
• 6+ years of product or program management, product marketing, business development, or technology experience.
• Experience in Streaming TV Tech.

Legal Statements

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Compensation

Base pay for this position ranges from $153,000 per year in our lowest geographic market up to $252,900 per year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon may also provide equity, sign‑on payments, and other forms of compensation as part of a total compensation package. For more information, please visit Amazon Benefits.

Company: Amazon.com Services LLC

Job ID: A3127691