Dir, Advertising Analytics, CNN Digital Products & Services Job at Warner Bros.

Dir, Advertising Analytics, CNN Digital Products & Services

Join to apply for the Dir, Advertising Analytics, CNN Digital Products & Services role at Warner Bros. Discovery

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands are the storytellers, creators, and dreamers bringing our characters to life and creating what’s next…

From brilliant creatives to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, celebrated, and can thrive.

Your New Role

We are CNN, the world’s most essential and engaging source of digital news. We are in the midst of rapid transformation and need next‑generation innovators, makers, and dreamers to lead and drive our growth. We aim to make the world a better, more connected place.

We’re seeking a Director of Advertising Analytics to lead the team responsible for aligning business metrics and identifying data‑driven revenue opportunities to move our digital business forward.

This role is at the intersection of journalism, audience behavior, and product innovation. The ideal candidate brings experience in data modeling, experimentation, and innovative ad products.

Responsibilities

• Hire and develop a team of analysts to create actionable insights to maximize ad revenue.
• Partner with Data Engineering, set ad data strategy, and evaluate source system datasets to determine appropriate transformations for operational and reporting needs.
• Establish baseline metrics for the Revenue Enablement Mission and partner with stakeholder operations, product, and sales teams to ensure consistency of usage.
• Along with Ad Sales and the larger Data organization, launch a CNN 1st‑party data program that leverages CNN’s competitive advantages to target ads more effectively.
• Use exploratory data analysis, industry trends, and alignment with counterpart teams to identify levers for advertising business performance.
• Deeply understand the ads ecosystem and corresponding data flows to identify commercial opportunities and paths to execution.
• Partner with adjacent data and analytics teams to build sustainable data models to serve the entire Digital Products & Services organization.

Qualifications & Experience

• Demonstrated track record of high impact in a fast‑paced environment.
• Expertise in analytics tools: SQL, ETL/ELT, Python/R, visualization tools (Looker, Tableau, Domo, etc.).
• Curiosity and initiative in adopting new technologies, particularly in GenAI/ML.
• Minimum 9 years of experience working in analytics, data engineering, data science, business intelligence, or related capacity.
• 3+ years of experience managing technical teams.
• Excellent communication and interpersonal skills.
• Prior experience in advertising and adtech preferred.

How We Get Things Done

Our guiding principles are the core values by which we operate and are central to how we get things done. See them at www.wbd.com/guiding-principles/ and learn how they appear in day‑to‑day work.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal‑opportunity employer means we consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

Compensation

Base pay: $140,000.00 – $260,000.00 per year. Additional rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. Benefits include health insurance, wellness program, life and disability insurance, retirement savings plan, paid holidays, sick time, and vacation.

Seniority Level

Director

Employment Type

Full‑time

Job Function

Marketing and Sales