SalaryGuide
Responsibilities
Maintain & Execute Lifecycle Marketing Campaigns: Assist the Sr. Manager in setting up and executing lifecycle marketing campaigns—helping to manage automations, audience segments, and channel coordination to support fan acquisition and retention
Build Email & SMS Marketing Campaigns: Build email and SMS campaigns with emphasis on segmentation, personalization, and testing to support fan engagement, retention, and conversion
Audience Segmentation & List Management: In collaboration with KSE BI team, maintain subscriber lists, update audience segments, ensure accurate targeting and suppression logic, and support ongoing data hygiene across CRM platforms
Manage Paid Media Deliverables & Insertion: Support day-to-day coordination with creative teams and external agencies by gathering assets, reviewing creative, and ensuring paid media campaigns align with audience segments and revenue goals
Execute Data Collection Campaigns: Create engaging data collection opportunities through events, enter-to-wins, and interactive fan experiences to grow our database and strengthen audience insights
Analyzing Campaign Performance: Help gather and analyze performance metrics across email, SMS, and paid channels. Conduct A/B testing to refine targeting, messaging, and timing, and provide insights that support real-time optimization. Partner with the Business Intelligence team to maintain and enhance lifecycle dashboards
Support Influencer Marketing Efforts: Support day-to-day maintenance for influencer marketing program through communications, scheduling, and reporting on campaign performance
Manage Creative Development & Coordination: Work closely with Creative team to support content development: gathering assets, drafting copy, submitting creative requests, tracking progress, and ensuring final deliverables meet campaign needs, timelines, and brand guidelines
Requirements
Bachelor’s degree in Marketing, Business, or related field
3+ years of experience in B2C marketing across digital and email channels
Strong short and long form writing skills; ideally has experience writing email and advertising copy in a sports environment
Proactive and detail-oriented communicator who excels at managing multiple projects and driving results in fast-paced, cross-functional settings
Applicants must meet minimum qualifications at the time of hire
Preferred
Professional, collegiate, and/or sports media related marketing experience
Knowledge of the sport of soccer and it’s fans
Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards
Benefits
12 Paid Company Holidays
Flexible work policy (Hybrid)
Health Insurance (Medical, Dental, Vision)
Paid Time Off (PTO)
Life Insurance
Short and Long-term Disability
Health Savings Account (HSA)
Flexible Spending plans (FSAs)
401K/Employer Match
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Maintain & Execute Lifecycle Marketing Campaigns: Assist the Sr. Manager in setting up and executing lifecycle marketing campaigns—helping to manage automations, audience segments, and channel coordination to support fan acquisition and retention
Build Email & SMS Marketing Campaigns: Build email and SMS campaigns with emphasis on segmentation, personalization, and testing to support fan engagement, retention, and conversion
Audience Segmentation & List Management: In collaboration with KSE BI team, maintain subscriber lists, update audience segments, ensure accurate targeting and suppression logic, and support ongoing data hygiene across CRM platforms
Manage Paid Media Deliverables & Insertion: Support day-to-day coordination with creative teams and external agencies by gathering assets, reviewing creative, and ensuring paid media campaigns align with audience segments and revenue goals
Execute Data Collection Campaigns: Create engaging data collection opportunities through events, enter-to-wins, and interactive fan experiences to grow our database and strengthen audience insights
Analyzing Campaign Performance: Help gather and analyze performance metrics across email, SMS, and paid channels. Conduct A/B testing to refine targeting, messaging, and timing, and provide insights that support real-time optimization. Partner with the Business Intelligence team to maintain and enhance lifecycle dashboards
Support Influencer Marketing Efforts: Support day-to-day maintenance for influencer marketing program through communications, scheduling, and reporting on campaign performance
Manage Creative Development & Coordination: Work closely with Creative team to support content development: gathering assets, drafting copy, submitting creative requests, tracking progress, and ensuring final deliverables meet campaign needs, timelines, and brand guidelines
Requirements
Bachelor’s degree in Marketing, Business, or related field
3+ years of experience in B2C marketing across digital and email channels
Strong short and long form writing skills; ideally has experience writing email and advertising copy in a sports environment
Proactive and detail-oriented communicator who excels at managing multiple projects and driving results in fast-paced, cross-functional settings
Applicants must meet minimum qualifications at the time of hire
Preferred
Professional, collegiate, and/or sports media related marketing experience
Knowledge of the sport of soccer and it’s fans
Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards
Benefits
12 Paid Company Holidays
Flexible work policy (Hybrid)
Health Insurance (Medical, Dental, Vision)
Paid Time Off (PTO)
Life Insurance
Short and Long-term Disability
Health Savings Account (HSA)
Flexible Spending plans (FSAs)
401K/Employer Match
#J-18808-Ljbffr