Sunrise Systems, Inc.
Marketing Communication & Digital Marketing - Specialist 2
Sunrise Systems, Inc., Irvine, California, United States, 92713
Marketing Communication & Digital Marketing - Specialist 2
Client Advanced Patient Monitoring (APM) seeks a detail‑oriented, creatively driven Digital Marketing Specialist to support global digital marketing initiatives. The role focuses on migrating legacy website content, tailoring page templates in Figma for integration into Client.com, and designing new web pages for product launches and campaigns.
Location: Irvine, CA – 4 days in office, Friday remote.
Key Technical Skills (Must Have)
Adobe Creative Cloud
Content Creation
Digital Content
Digital Marketing
Figma
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media
Nice to Have
Content Marketing
Creative Problem‑Solving
Digital Editing
Digital Video
Google AdWords
Graphic Design Software
Social Media Marketing
Video Editing
Video Editing Software
Key Responsibilities
Migrate legacy web content to Client.com, ensuring optimal module selection from the approved Client Figma Design systems.
Create new and updated page layouts, and visual mockups in Figma that align with Client brand guidelines to support product launches and sustaining campaigns.
Prepare design specifications and assets for handoff to the web authoring team.
Ensure all designs meet accessibility standards and deliver a consistent global user experience across multiple screen ratios.
Conduct keyword research to optimize digital content for SEO/GEO and SEM.
Monitor and report on SEM campaigns, providing insights for regional and global marketing teams.
Assist in the creation of other digital content, social media reels, banners, etc.
Open, track and update web requests through Jira, ensuring accurate documentation.
Follow up on ticket progress and communicate status updates to maintain timelines.
Other incidental duties as required.
Requirements
Experience in web design and digital marketing and/or content.
Proficiency in Adobe Creative Suite, Figma, and other editing tools.
Understanding of website management, including working with a web CMS.
Ability to work on‑site in Irvine, CA 4 days/week (local candidates only).
Excellent communication and collaboration skills.
Preferred Qualifications
Experience in regulated industries (e.g., medtech, healthcare, financial services).
Knowledge of HTML/CSS, SEO best practices, and SEM campaigns.
Ability to tailor designs to the nuances of each digital channel.
Confidence in being a digital brand steward within a large organization.
Education and Experience
Bachelor's Degree in a related field with 2-5 years of work experience in digital marketing.
Experience in Medical Devices/Pharma industry preferred; Technology/Manufacturing/Industrial industries with B2B focus also acceptable.
Proficiency in website design management, including working with a web CMS, knowledge of HTML/CSS, SEO best practices, and SEM campaigns.
Knowledge of Figma, Adobe Creative Suite or similar tools to create content and to direct agencies on more complex deliverables.
Additional Skills
Strong organizational and time‑management skills.
Attention to detail and ability to manage multiple tasks simultaneously.
Basic analytical skills to interpret campaign performance data.
Good communication skills and ability to work collaboratively with team members.
Adaptability to new technologies, digital platforms, social media channels and tools.
Ability to work independently and meet deadlines.
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Location: Irvine, CA – 4 days in office, Friday remote.
Key Technical Skills (Must Have)
Adobe Creative Cloud
Content Creation
Digital Content
Digital Marketing
Figma
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media
Nice to Have
Content Marketing
Creative Problem‑Solving
Digital Editing
Digital Video
Google AdWords
Graphic Design Software
Social Media Marketing
Video Editing
Video Editing Software
Key Responsibilities
Migrate legacy web content to Client.com, ensuring optimal module selection from the approved Client Figma Design systems.
Create new and updated page layouts, and visual mockups in Figma that align with Client brand guidelines to support product launches and sustaining campaigns.
Prepare design specifications and assets for handoff to the web authoring team.
Ensure all designs meet accessibility standards and deliver a consistent global user experience across multiple screen ratios.
Conduct keyword research to optimize digital content for SEO/GEO and SEM.
Monitor and report on SEM campaigns, providing insights for regional and global marketing teams.
Assist in the creation of other digital content, social media reels, banners, etc.
Open, track and update web requests through Jira, ensuring accurate documentation.
Follow up on ticket progress and communicate status updates to maintain timelines.
Other incidental duties as required.
Requirements
Experience in web design and digital marketing and/or content.
Proficiency in Adobe Creative Suite, Figma, and other editing tools.
Understanding of website management, including working with a web CMS.
Ability to work on‑site in Irvine, CA 4 days/week (local candidates only).
Excellent communication and collaboration skills.
Preferred Qualifications
Experience in regulated industries (e.g., medtech, healthcare, financial services).
Knowledge of HTML/CSS, SEO best practices, and SEM campaigns.
Ability to tailor designs to the nuances of each digital channel.
Confidence in being a digital brand steward within a large organization.
Education and Experience
Bachelor's Degree in a related field with 2-5 years of work experience in digital marketing.
Experience in Medical Devices/Pharma industry preferred; Technology/Manufacturing/Industrial industries with B2B focus also acceptable.
Proficiency in website design management, including working with a web CMS, knowledge of HTML/CSS, SEO best practices, and SEM campaigns.
Knowledge of Figma, Adobe Creative Suite or similar tools to create content and to direct agencies on more complex deliverables.
Additional Skills
Strong organizational and time‑management skills.
Attention to detail and ability to manage multiple tasks simultaneously.
Basic analytical skills to interpret campaign performance data.
Good communication skills and ability to work collaboratively with team members.
Adaptability to new technologies, digital platforms, social media channels and tools.
Ability to work independently and meet deadlines.
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