BluZinc is hiring: Director Creative Content Marketing in Austin
BluZinc, Austin, TX, United States, 78716
The Role
You will be the architect of a bold, innovative creative vision across eLearning, online courses, digital community, and live events. Working directly with the Founder, you’ll translate big ideas into compelling content, oversee a team of creatives, and ensure storytelling drives engagement, learning outcomes, and revenue growth.
Key Responsibilities
- Lead the end-to-end creative strategy across online courses, coaching programs, digital communities, live events, and multi-channel media.
- Ensure content excellence and consistency across formats: newsletters, podcasts, YouTube (deep in YT, short and long form and video in general), Instagram, TikTok, and long-form educational assets.
- Direct and inspire a team of designers, editors, writers, and producers; recruit and manage external agency and freelance partners.
- Collaborate with Growth, Marketing, and Product teams to align creative output with funnel conversion and business KPIs.
- Pioneer new content formats that blend education and entertainment, increasing audience loyalty and lifetime customer value.
- Measure impact: use analytics and learner engagement data to continuously improve storytelling and training effectiveness.
BluZinc A-Player Criteria
We are only considering A-Players who:
- Have 5–10+ years in senior creative/content leadership roles within eLearning, online education, digital coaching, media, or training companies - with subscription and membership models for high ticket CLVT.
- Demonstrated spotlight achievements, such as:
- Scaling through or within the $20MM-$60MM revenue range growth curve, for an online courses, media brand or eLearning content platform from thousands to millions in audience or revenue.
- Designing creative campaigns that doubled learner engagement or subscriber growth.
- Producing world-class live event experiences (in-person and virtual) that boosted brand impact and sales.
- Proven track record of growing content-driven revenue (e.g., course sales, memberships, subscriptions).
- Hands-on experience across video, social storytelling, digital campaigns, and community-driven content.
- Commercially minded—understands how creative decisions drive customer acquisition and monetisation.
- Cultural alignment: thrives in a fast-growth, founder-led environment, entrepreneurial, resilient, innovative.
Why Join?
Partner directly with a visionary Founder who has built one of the fastest-growing communities in the entrepreneurial space.
Shape the future of eLearning and live event experiences for a highly engaged, global audience.
High visibility and high impact—your creative leadership will be central to scaling a 7–8 figure business to the next level.
Competitive salary with performance bonus.