SalaryGuide
Responsibilities
Own the strategy for paid media campaigns across search, social, and app channels, ensuring alignment with client business objectives across regions and lines of business
Lead paid social growth campaigns across Meta, TikTok, LinkedIn, Reddit, Pinterest, and emerging platforms — optimizing toward CPA, ROAS, ROI, and acquisition KPIs
Collaborate with Ad Tech and Product partners to design and scale automation and optimization frameworks using tools such as Meta APIs, Smartly, and custom-built solutions
Continuously identify opportunities to design and run A/B tests, expand campaigns beyond maintenance mode, and unlock new efficiencies and growth levers
Work with creative, analytics, and account teams to integrate paid media seamlessly into broader campaigns and client strategies
Translate performance data into actionable insights, explaining not just what happened but why — and how we can do more, better
Requirements
4–6+ years managing paid social campaigns across major platforms (Meta, TikTok, LinkedIn, Pinterest, Reddit) with proven success driving acquisition and ROI
Strong grasp of full‑funnel performance marketing and how paid media impacts business growth
Skilled in campaign management, reporting, and automation tools (Meta Ads Manager, Smartly, TikTok Ads Manager, LinkedIn Campaign Manager)
Data‑driven mindset with experience running A/B tests, analyzing results, and translating insights into actionable optimizations
Confident collaborator and communicator, able to partner cross‑functionally and present performance strategies and recommendations to clients
Bachelor’s degree a bonus if in Marketing, Advertising, Communications, or related field; platform certifications (e.g., Meta Blueprint, Google Ads) a plus
Benefits
Robust Health Coverage: 3 Medical plans; Dental and Vision; Life, AD&D and other voluntary insurance
Tax‑Advantaged Accounts: 401K retirement plan; Health Savings Account (HSA); Flexible Spending Account (FSA); Health, Dependent Care, Commuter
Family Friendly Benefits: 100% paid parental leave for all new parents with eligible tenure; Building Healthy Families program if enrolled through Medical plan
Time Off to Recharge: Generous Paid Time Off (PTO) policy; 9 company holidays plus 1 floating holiday
Extras that Make Life Easier: College savings and student loan repayment assistance; Monthly cell phone stipend; Access to wellness programs at no cost if enrolled through Medical plan, including Gym membership reimbursement, LiveHealth Online virtual care, Personal Well‑being resources, EAP
Diversity, Equity, Inclusion & Belonging: At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging; Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact
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Own the strategy for paid media campaigns across search, social, and app channels, ensuring alignment with client business objectives across regions and lines of business
Lead paid social growth campaigns across Meta, TikTok, LinkedIn, Reddit, Pinterest, and emerging platforms — optimizing toward CPA, ROAS, ROI, and acquisition KPIs
Collaborate with Ad Tech and Product partners to design and scale automation and optimization frameworks using tools such as Meta APIs, Smartly, and custom-built solutions
Continuously identify opportunities to design and run A/B tests, expand campaigns beyond maintenance mode, and unlock new efficiencies and growth levers
Work with creative, analytics, and account teams to integrate paid media seamlessly into broader campaigns and client strategies
Translate performance data into actionable insights, explaining not just what happened but why — and how we can do more, better
Requirements
4–6+ years managing paid social campaigns across major platforms (Meta, TikTok, LinkedIn, Pinterest, Reddit) with proven success driving acquisition and ROI
Strong grasp of full‑funnel performance marketing and how paid media impacts business growth
Skilled in campaign management, reporting, and automation tools (Meta Ads Manager, Smartly, TikTok Ads Manager, LinkedIn Campaign Manager)
Data‑driven mindset with experience running A/B tests, analyzing results, and translating insights into actionable optimizations
Confident collaborator and communicator, able to partner cross‑functionally and present performance strategies and recommendations to clients
Bachelor’s degree a bonus if in Marketing, Advertising, Communications, or related field; platform certifications (e.g., Meta Blueprint, Google Ads) a plus
Benefits
Robust Health Coverage: 3 Medical plans; Dental and Vision; Life, AD&D and other voluntary insurance
Tax‑Advantaged Accounts: 401K retirement plan; Health Savings Account (HSA); Flexible Spending Account (FSA); Health, Dependent Care, Commuter
Family Friendly Benefits: 100% paid parental leave for all new parents with eligible tenure; Building Healthy Families program if enrolled through Medical plan
Time Off to Recharge: Generous Paid Time Off (PTO) policy; 9 company holidays plus 1 floating holiday
Extras that Make Life Easier: College savings and student loan repayment assistance; Monthly cell phone stipend; Access to wellness programs at no cost if enrolled through Medical plan, including Gym membership reimbursement, LiveHealth Online virtual care, Personal Well‑being resources, EAP
Diversity, Equity, Inclusion & Belonging: At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging; Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact
#J-18808-Ljbffr