Boston Whaler
Associate Product Marketing Manager
at
Boston Whaler
Position Overview: We’re seeking a driven product marketer to ensure Boston Whaler delivers a best-in‑class product experience across all channels. This role bridges marketing, sales, category management, service, and supplier teams to ensure every product story is told with accuracy, consistency, and impact. You’ll oversee product content, launches, and asset development for both B2C and B2B audiences.
Essential Functions
Ensure product information accuracy across digital platforms, sales collateral, and internal systems.
Lead model year changeovers, coordinating data updates and timing with business needs.
Manage product marketing content and descriptions across internal databases and websites.
Own end‑to‑end product content management – oversee hundreds of images, descriptions, and digital assets per model.
Manage naming conventions, categorization, and large‑scale content refreshes, ensuring product materials are properly maintained and published through AEM.
Combine product imagery and technical knowledge to deliver a seamless and accurate online experience – this represents roughly 50% of the role.
Serve as the product expert at photo/video shoots, events, and product launches.
Operate, drive, and trailer boats as needed to support photography, testing, and marketing activities.
Oversee in‑house or contract creative support (e.g., CGI, photography, or video production).
Develop and execute new product launch plans aligned with commercial and brand strategies.
Partner with digital and brand teams to optimize content and campaign performance.
Collaborate with suppliers to communicate technology features and maximize consumer value.
Support sales training and materials for new products and annual programs.
Coordinate e‑mail marketing support, including managing requests, planning ownership, and ensuring brand consistency across communications.
Track and report on competitive insights and product marketing performance.
Support brand events and campaign execution as needed.
Required Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
5 years of experience in product management, digital marketing or product marketing.
Strong project management, organization, and communication skills.
Proven ability to collaborate and influence across cross‑functional teams.
Ability to thrive in a fast‑paced, evolving environment with multiple priorities.
Desired Qualifications
Experience working within a matrixed organization.
Familiarity with digital content management systems (AEM or similar).
Passion for understanding consumer behavior and turning insights into go‑to‑market strategies.
Flexibility to work occasional non‑standard hours and travel to events or product shoots.
Valid driver’s license and ability to safely operate and trailer boats as part of marketing and product initiatives.
Compensation The anticipated pay range for this position is $65,000 – $104,300 annually. The actual base pay offered will vary depending on multiple factors, including job‑related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.
Benefits This position is eligible to participate in Brunswick’s comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.
Why Brunswick Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!
About Brunswick Boat Group Brunswick Boat Group is home to a diverse portfolio of iconic marine brands, including Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.
Seniority Level Mid‑Senior level
Employment Type Contract
Job Function Marketing and Sales
Industry Consumer Goods
Equal Opportunity Employer Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
Application and Contact All job offers will come to you via the candidate portal you create when applying through a posted position on www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866‑278‑6942 or HRSharedServices@brunswick.com.
#J-18808-Ljbffr
at
Boston Whaler
Position Overview: We’re seeking a driven product marketer to ensure Boston Whaler delivers a best-in‑class product experience across all channels. This role bridges marketing, sales, category management, service, and supplier teams to ensure every product story is told with accuracy, consistency, and impact. You’ll oversee product content, launches, and asset development for both B2C and B2B audiences.
Essential Functions
Ensure product information accuracy across digital platforms, sales collateral, and internal systems.
Lead model year changeovers, coordinating data updates and timing with business needs.
Manage product marketing content and descriptions across internal databases and websites.
Own end‑to‑end product content management – oversee hundreds of images, descriptions, and digital assets per model.
Manage naming conventions, categorization, and large‑scale content refreshes, ensuring product materials are properly maintained and published through AEM.
Combine product imagery and technical knowledge to deliver a seamless and accurate online experience – this represents roughly 50% of the role.
Serve as the product expert at photo/video shoots, events, and product launches.
Operate, drive, and trailer boats as needed to support photography, testing, and marketing activities.
Oversee in‑house or contract creative support (e.g., CGI, photography, or video production).
Develop and execute new product launch plans aligned with commercial and brand strategies.
Partner with digital and brand teams to optimize content and campaign performance.
Collaborate with suppliers to communicate technology features and maximize consumer value.
Support sales training and materials for new products and annual programs.
Coordinate e‑mail marketing support, including managing requests, planning ownership, and ensuring brand consistency across communications.
Track and report on competitive insights and product marketing performance.
Support brand events and campaign execution as needed.
Required Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
5 years of experience in product management, digital marketing or product marketing.
Strong project management, organization, and communication skills.
Proven ability to collaborate and influence across cross‑functional teams.
Ability to thrive in a fast‑paced, evolving environment with multiple priorities.
Desired Qualifications
Experience working within a matrixed organization.
Familiarity with digital content management systems (AEM or similar).
Passion for understanding consumer behavior and turning insights into go‑to‑market strategies.
Flexibility to work occasional non‑standard hours and travel to events or product shoots.
Valid driver’s license and ability to safely operate and trailer boats as part of marketing and product initiatives.
Compensation The anticipated pay range for this position is $65,000 – $104,300 annually. The actual base pay offered will vary depending on multiple factors, including job‑related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.
Benefits This position is eligible to participate in Brunswick’s comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.
Why Brunswick Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!
About Brunswick Boat Group Brunswick Boat Group is home to a diverse portfolio of iconic marine brands, including Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.
Seniority Level Mid‑Senior level
Employment Type Contract
Job Function Marketing and Sales
Industry Consumer Goods
Equal Opportunity Employer Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
Application and Contact All job offers will come to you via the candidate portal you create when applying through a posted position on www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866‑278‑6942 or HRSharedServices@brunswick.com.
#J-18808-Ljbffr