Texana Bank, Inc.
Communications Manager; BR 68; 12.4.25
Texana Bank, Inc., Keller, Texas, United States, 76244
All Jobs > Communications Manager; BR 68; 12.4.25
Department: Mortgage Division
Reports To: Branch Manager, Mortgage Division
Pay Range: $50,000 – $65,000
Position Summary The Communication Manager serves as the expert for shaping and maintaining Texana Bank's public image and brand reputation. This strategic communications leadership role is responsible for managing all external and internal communications to advance the bank's mission of serving military personnel, veterans, and their families. The PR Manager is ultimately responsible for the success or failure of the bank's public relations and brand management initiatives, representing the bank across multiple markets and contributing to both operational strategy and brand development.
Key Responsibilities
Establish, grow, and maintain relationships with media outlets, celebrity personalities, podcasts, and strategic partners
Search for new PR opportunities, innovative brand promotion strategies, and maximize positive exposure at the highest possible level
Serve as the in-house expert in public relations, brand management, and celebrity partnership development
Develop and execute comprehensive public relations strategies to enhance the bank's brand visibility and reputation
Serve as the primary spokesperson for the bank, managing all media inquiries and press communications
Create and distribute press releases, media kits, and other communication materials
Identify, approach, and negotiate partnerships with celebrity personalities who align with the bank's mission and values
Proactively identify and engage veteran-owned businesses and develop tailored banking solutions
Develop comprehensive publicity strategies for creators, non-profits, and veteran-owned businesses
Work with the bank's team members to improve their on-camera presence and media skills through professional training
Create comprehensive bank talking points and messaging frameworks for different audiences
Ensure all communications comply with banking regulations and FDIC guidelines
Bachelor's degree in Communications, Public Relations, Marketing, or a related field; Master's degree preferred
Preferred Qualifications
Minimum of 7-10 years in public relations, corporate communications, or brand management, preferably in banking or financial services
Proven track record of success in media relations, celebrity partnerships, and brand development
Exceptional communication, negotiation, and interpersonal skills
Strong understanding of regulatory and compliance requirements in banking communications
Ability to travel as needed for media events, conferences, and partnership development
Equal Opportunity Statement Texana Bank is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected status under applicable law.
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Reports To: Branch Manager, Mortgage Division
Pay Range: $50,000 – $65,000
Position Summary The Communication Manager serves as the expert for shaping and maintaining Texana Bank's public image and brand reputation. This strategic communications leadership role is responsible for managing all external and internal communications to advance the bank's mission of serving military personnel, veterans, and their families. The PR Manager is ultimately responsible for the success or failure of the bank's public relations and brand management initiatives, representing the bank across multiple markets and contributing to both operational strategy and brand development.
Key Responsibilities
Establish, grow, and maintain relationships with media outlets, celebrity personalities, podcasts, and strategic partners
Search for new PR opportunities, innovative brand promotion strategies, and maximize positive exposure at the highest possible level
Serve as the in-house expert in public relations, brand management, and celebrity partnership development
Develop and execute comprehensive public relations strategies to enhance the bank's brand visibility and reputation
Serve as the primary spokesperson for the bank, managing all media inquiries and press communications
Create and distribute press releases, media kits, and other communication materials
Identify, approach, and negotiate partnerships with celebrity personalities who align with the bank's mission and values
Proactively identify and engage veteran-owned businesses and develop tailored banking solutions
Develop comprehensive publicity strategies for creators, non-profits, and veteran-owned businesses
Work with the bank's team members to improve their on-camera presence and media skills through professional training
Create comprehensive bank talking points and messaging frameworks for different audiences
Ensure all communications comply with banking regulations and FDIC guidelines
Bachelor's degree in Communications, Public Relations, Marketing, or a related field; Master's degree preferred
Preferred Qualifications
Minimum of 7-10 years in public relations, corporate communications, or brand management, preferably in banking or financial services
Proven track record of success in media relations, celebrity partnerships, and brand development
Exceptional communication, negotiation, and interpersonal skills
Strong understanding of regulatory and compliance requirements in banking communications
Ability to travel as needed for media events, conferences, and partnership development
Equal Opportunity Statement Texana Bank is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected status under applicable law.
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