Amazon is hiring: Principal, Product Marketing Manager, Ads, Amazon Advertising

What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easierwhoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutionsincluding sponsored, video, device, and audio adsleverage Amazons innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. The Product Marketing Manager for Amazon Ads plays a dual-focused role in driving both product strategy and go-to-market execution. This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption. Product Strategy & Customer Intelligence Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction Partner with Product Managers to align customer research priorities with product roadmap development Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs Drive evidence-based decision making through customer insights and market intelligence Go-to-Market & Marketing Execution Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams Support effective Alpha/Beta testing programs and gather post-launch customer feedback Impact on product roadmap through customer insights Marketing campaign effectiveness Quality and effectiveness of marketing collateral Customer satisfaction and feedback 10+ years of professional non-internship marketing experience ~ Experience using data and metrics to drive improvements ~ Experience building, executing and scaling cross-functional marketing programs ~ Experience working cross-functionally across marketing, product management, analytics, UX, and research ~6+ years of product or program management, product marketing, business development or technology experience ~ Experience in Streaming TV Tech Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Companys reputation. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. Applicants should apply via our internal or external career site. #