Job Description
USAC Search Specialist SEO/SEM- TEBG
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
As a USAC Search Specialist SEO/SEM you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:
- Planning, executing, and optimizing SEO and paid search campaigns in the area.
- Collaborating with local vendors and managing tools as required to execute effectively.
- Educating stakeholders on best practices, delivering detailed campaign reporting.
- Collaborating with local and global teams to ensure alignment with TEBG global governance.
Accountability Area
- Subject matter expert and key contact for search initiatives.
- Planning, execution, and optimization of area search campaigns.
- KPI setup and project management for campaign performance.
- Reporting, analytics, and performance insights for search activities.
Shared Accountabilities
- Paid media agency/vendor management with Global Search.
- Setting correct KPIs and adjusting the tactics to hit the results.
- Ensuring payments are managed on time with the PO owner.
- Contributing to the global TEBG search strategy and global reporting and analytics framework.
Your Skills and Expertise
From day one, 3M requires (at a minimum) the following qualifications:
- Bachelor’s degree or higher in Marketing, Digital Marketing, Advertising, Communications, Information Systems, Data Analytics, Computer Science (completed and verified prior to start).
- Three (3) years of hands‑on search marketing experience, including planning, executing, optimizing, and reporting on SEO and Paid Search (SEM) campaigns, in a private, public, government, or military environment.
Additional qualifications that could help you succeed even further in this role include:
- Ability to manage KPIs, project timelines, and campaign execution to ensure performance targets are met.
- Experience working with paid media agencies or vendors in coordination with Global Search standards.
- Proven capability to adjust tactics based on performance insights, including conversion‑focused optimization strategies.
- Strong search marketing expertise with hands‑on experience planning, executing, and optimizing SEO and Paid Search (SEM) campaigns.
- Proven ability to collaborate with vendors and manage platforms, tools, and workflows for effective campaign execution.
- Skilled in educating stakeholders on search best practices and translating performance data into actionable insights.
- Experience delivering detailed campaign reporting, including KPI setting, tracking, and analytics, ensuring alignment with TEBG global governance and global teams.
- Recognized as a search subject matter expert, serving as the primary contact for search strategy, planning, and optimization.
Work Location
Work location: This role follows an on‑site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN or London, Ontario - Canada.
Travel
May include up to 10% domestic/international travel.
Relocation
Not authorized.
Legal
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status). Please note: your application may not be considered if you do not provide your education and work history, either by uploading a resume or entering the information into the application fields directly.
Supporting Your Well‑being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max
For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.
Equal Employment Opportunity
3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.